Marija Nirnberger

• Lead the Marketing Redefiners project, a strategic initiative that redefines traditional marketing by integrating it with non-profit goals to create a unique value proposition for EGO and its clients
• Oversee the strategic planning, development, and execution of the project, ensuring it aligns with the agency’s mission to merge commercial success with social responsibility
• Cultivate partnerships with key stakeholders, NGOs, and other organizations to amplify the project’s reach and impact
• Drive innovation within the project, implementing cutting-edge marketing techniques that highlight EGO’s commitment to societal change
• Manage the project’s budget and resources, ensuring optimal use to achieve the best outcomes for both EGO and the communities it serves
• Evaluate the effectiveness of the Marketing Redefiners project, using key performance indicators to measure success and guide future strategies
• Represent the agency and the project in public forums, conferences, and media appearances, articulating the innovative approach and impact of the initiative
• Through these roles, you aim to fuse professional expertise with a deep-seated commitment to values, positioning the Marketing Redefiners project as a hallmark of your career and a testament to the power of marketing when used as a force for good
• Senior Project Lead
• Oversee the day-to-day operations of the Marketing Redefiners project, ensuring all initiatives align with EGO’s strategic objectives and ethical standards
• Lead project planning, execution, and monitoring, maintaining strict adherence to timelines and budget constraints
• Collaborate closely with the marketing, communications, and design teams to develop and implement innovative campaigns that effectively communicate the project’s goals and achievements
• Act as the primary liaison between project stakeholders, including partners, sponsors, and community leaders, to ensure all parties are informed and engaged in the project’s progress
• Utilize project management tools and methodologies to track progress, identify risks, and propose mitigation strategies to ensure the project’s success
• Facilitate cross-departmental collaboration to harness the collective skills and insights of the team, fostering a creative and productive working environment
• Develop and deliver presentations and reports to senior management and external stakeholders, providing updates on project status, achievements, and future plans
• Continuously assess project outcomes through qualitative and quantitative measures, using feedback to refine strategies and improve future initiatives
• Champion a culture of innovation and resilience within the project team, encouraging members to propose and test new ideas that push the boundaries of conventional marketing
• Evaluated market trends to identify new business opportunities and develop targeted growth strategies accordingly.
• Aligned business objectives with industry best practices to ensure the firm remained compliant with regulatory requirements and maintained its reputation for excellence.
• Implemented innovative solutions to challenges faced by the firm, ensuring its competitive edge in the market.
• Directed successful turnaround of underperforming business units, identifying root causes and implementing corrective actions for improved outcomes.
• Analyzed industry trends and tracked competitor activities to inform decision making.

• Craft and execute an innovative marketing and communication strategy that aligns with EGO’s ethos of blending cutting-edge marketing services with a strong social impact
• Lead the development of integrated campaigns that highlight EGO’s unique approach to solving global challenges through marketing excellence
• Manage the brand narrative across all platforms, ensuring it resonates with diverse audiences and stands out in a competitive landscape
• Drive the agency’s PR efforts, enhancing EGO’s visibility and reinforcing its reputation as a pioneer in altruistic marketing
• Spearheaded internal and external communications, ensuring message consistency and engaging stakeholders at all levels
• Utilize data-driven insights to optimize marketing strategies and tactics, ensuring they deliver on both social impact and business objectives
• Foster a culture of creativity and continuous improvement within the marketing team, encouraging innovative ideas that push the envelope of traditional marketing
• In this role, your focus is on leading by example, maintaining a clear vision for the project while adapting to new challenges and opportunities, ensuring the Marketing Redefiners project not only meets but exceeds its objectives, making a significant impact on both the industry and the community

• Company Overview: Pionir Ltd., a subsidiary of the Alco Group, has a rich history dating back to1903
• Headquartered in Belgrade, with manufacturing facilities spread across multiple cities, the company specializes in a wide range of confectionery and health food products
• Develop and implement brand strategies across various categories to increase market share and enhance brand recognition
• Lead cross-functional teams in executing campaigns that boost brand visibility and engage consumers effectively
• Conduct thorough market analysis to identify challenges and opportunities for brand growth
• Collaborate closely with product development teams to ensure that new and existing products meet customer expectations and align with market trends
• Manage budgets and forecasts for marketing campaigns, ensuring optimal resource utilization and high return on investment
• Cultivate relationships with key stakeholders, including suppliers, distributors, and internal teams, to maintain a cohesive and unified market approach
• Supervise the creation of marketing materials and digital content to support brand promotion and consumer outreach efforts
• Monitor and analyze sales performance, utilizing data to refine and adjust strategies as needed
• In summary, my role as a Brand Manager at Pionir involved driving brand growth, enhancing consumer engagement, and ensuring that our products met market demands effectively

• Company Overview: ElevenEs is a pioneer in LFP (Lithium Iron Phosphate) cathode battery technology and the creator of the first and largest full-size LFP battery cell in Europe
• The company is an industrial spin-off from Al Pack Group, a multinational industry leader in aluminum processing
• As the Global PR manager, my focus was predominantly on the European Union, the success depended on my deep understanding of communication strategies and practices across various EU territories
• This role involves developing and executing impactful PR campaigns to enhance ElevenEs’ brand presence, reputation, and visibility in the competitive market landscape
• Key responsibilities include crafting compelling press releases, liaising with media outlets and journalists, coordinating press events, managing crisis communication situations effectively, and analyzing PR metrics to measure success
• The necessity for this position is to have excellent interpersonal skills, a strategic mindset, exceptional writing abilities, and the ability to collaborate with internal stakeholders across different departments
• By leveraging this expertise in PR within the EU context, I play a crucial role in elevating ElevenEs’ public image and driving positive outcomes for the company

• Company Overview: BDO’s Global Financial Services Practice helps clients in the financial services sector succeed in a changing landscape that is marked by regulatory reform, disruptive technology, and new service-delivery channels
• Planning, developing, and implementing PR strategies
• Monitoring and measuring the effectiveness of campaigns
• Produce and submit PR, Marketing, and Social media activity reports
• Managing coordination of marketing and communications activities to reach results
• Overseeing all internal and external communications for a company, ensuring its message is consistent and engaging
• Create informative and interesting press releases, presentations, press kits, newsletters, and related marketing materials
• Create and maintain a favorable public image for the employer or client by communicating both externally and internally
• Respond to communication-related issues promptly
• Managing the PR aspect of a potential crisis
• Media responsibilities: managing inquiries from media; researching, writing and distributing press releases to targeted media; analyzing media coverage, preparing and submit detailed media activity reports
• Monitoring competitor activity in press and online
• Interact with legislative bodies, government agencies, and NGOs
• Builds and maintains professional relationships with members of those entities and other parties of interest, such as collaboration with industry advocates to build areas of common interest
• Develops an awareness of and suggests sponsorship opportunities
• Digital Marketing management tasks: building a network of digital influencers; overseeing and managing community and social media presence; reviewing statistical data monthly
• Analyzed market trends and competitor activities to inform data-driven marketing strategies.
• Fostered long-lasting relationships with industry partners leading to fruitful collaborations and co-branded initiatives in the future.
• Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand.
• Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
• Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
• Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
• Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Led the marketing team for Do-Ing, a distinguished distributor in Serbia, engaging over90 professionals in delivering world-class cosmetic and niche perfume brands to the Serbian market
• Managed top international brands including SVR, Noreva, Dr
• Hauschka, Guam, Lierac, Phyto, Weleda, and Darphin
• Championed socially responsible marketing, orchestrating impactful campaigns such as 'Plant Your Own Tree' with Weleda (Germany) for environmental awareness and 'Breast Cancer Awareness and Examination' with Darphin, significantly enhancing community health engagement
• Pioneered the Bioderma School of Atopic Skin, a bi-annual educational seminar series across multiple cities including Belgrade, Novi Sad, and Niš
• Collaborated with leading medical experts to provide public education on skin health, attracting significant participant engagement
• Orchestrated free skin health screenings before the summer season under Bioderma, educating the public on the importance of preventive health checks and fostering a proactive community approach to skin care
• Tailored support programs for teenagers facing severe skin challenges, providing them with access to specialized care and information, significantly improving their quality of life and confidence
• Manage and monitor digital advertising strategy to ensure cohesive execution of brand(s) messaging across all campaigns

Commercial responsibilities:

• Manage relationships with external entities by building strategic partnerships to create and execute relevant marketing campaigns (BTL, ATL and TTL)
• Collaborating with internal cross-functional teams as well
• Create and maintain monthly social media calendar, monthly social media reports, social media performance, and key marketing influencer penetration
• Forecast, track and analyze competitors and trends in the marketplace
• Set KPI to detect proper ROI
• Run campaigns through all channels of paid marketing including PPC, YouTube, Display, Affiliate, Retargeting, SEO, Email Marketing etc
• Team lead of design department (supervise all print and online marketing material) and supervise and organize the workflow of marketing, advertising and/or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications always to build and maintain long-term good relationships
• Initiate and maintain marketing partnerships with relevant top influencers
• Responsible for every aspect of event management, including initiation and execution of socially responsible campaigns - from idea to reporting
• Supported and coordinated with online campaigns
• Initiate, develop and execute the best possible local brand strategy in compliance with international brand positioning
• New product launch from clearly defining the Product’s USPs, identifying the target audience, conducting market research and then creating and executing offline and online campaigns, finishing with the Official Launch Event
• Afterwards, implementing changes if needed, analyzing and reporting until the new product becomes a regular one
• Initiated and successfully managed the installation of mom and baby/kids’ rooms in major shopping malls, enhancing brand presence and consumer appreciation
• Reviewed and approved imagery and text to keep communications in line with brand ideals.
• Spearheaded the integration of corporate social responsibility into business models by donating a portion of monthly profits to local child support initiatives Shelter for Children without parents and other similar organizations
• Developed partnerships with cancer survivor groups under the Phyto brand, leading projects that supported women affected by cancer, reinforcing the brand’s commitment to societal welfare
• Organized innovative team-building activities such as 'Start with Cleaning Your Neighborhood,' fostering team spirit and promoting community cleanliness and care
• Executed marketing and sales plans to consistently achieve territory targets.
• Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
• Increased brand awareness by developing and implementing strategic marketing communication plans.
• Monitored industry trends and competitor activity to inform ongoing marketing strategy adjustments.
• Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
• Built strong relationships with key influencers in industry niches leading to valuable partnerships benefiting both parties involved.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Mentored local personnel on best practices and protocols to maximize productivity.

• Company Overview: Hanna Instruments, Inc is the world’s largest privately held manufacturer of analytical and scientific instruments
• Since1978 Hanna has produced simple, affordable, high quality devices for laboratory, food, agriculture, aquarium, environmental, industry applications, and more
• We offer a wide array of instrumentation from research grade benchtop meters and ISEs, to single and multiparameter meters for pH, DO, and more
• Thousands of consumers and major brands trust Hanna for their testing needs
• Hanna operates in34 countries around the globe, ensuring exceptional levels of customer service and support
• Working with the designer team to produce materials of visual impact and within brand guidelines
• Creating, developing and managing field sales network
• Comprehensive market research and keeping up with the newest market trends
• Competitors monitoring included
• Planning, budgeting, organizing and reporting for all events
• Among other tasks, coordinating between all interested parties, vendors and third-party agencies
• Training internal and external staff to support on-premise activities: pre and post-show engagement, follow-ups, and post-show reporting; managing collateral and promotional materials needed
• Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Managed cross-functional teams to successfully execute product launches and promotional events.
• Enhanced brand visibility through execution of targeted social media campaigns.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Researched and evaluated potential new markets and products.

• Company Overview: The family-owned company Rotkäppchen-Mumm, based in Freyburg (Unstrut), is one of the world’s leading manufacturers and distributors of sparkling wine, wine, and spirits, with over190 years of expertise in sparkling wine and wine
• In2023, approximately1,000 employees generated a turnover of1.3 billion euros
• As the number one in the German sparkling wine and spirits market, it makes special enjoyment accessible to many at home and abroad with strong, successful brands In combination with dedication, hard work, communication, acceptance and value of different cultural landscapes was my recipe to write new success stories every day for the one of most challenging and competitive markets in the world - Canadian market
• Responsible for handling the full marketing scope for Rotkäppchen-Mumm Sektkellereien GmbH client on the Canadian market under the brand name The Real Bubbly from back office located in Belgrade
• First point of contact and responsible for negotiating with the client
• Frequent travel included
• Media relations: creating, developing and managing media database, media buying and negotiating with media
• Responsible for promo team training (In-store promotions, Wedding events, Trade shows etc.)
• Collaborated with sales team to identify potential upsell opportunities and expand client base.
• Negotiated contract terms with clients, securing favorable agreements for both parties.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
• Facilitated client meetings to gather feedback and adjust strategies accordingly, ensuring alignment with client objectives.
• Fostered detailed understanding of product offerings, enabling effective communication of features and benefits to clients.
• Drove revenue growth by identifying new business opportunities within existing accounts.
• Built relationships with customers and community to promote long term business growth.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Negotiated prices, terms of sales and service agreements.
• Achieved or exceeded company-defined sales quotas.

• Assisting in writing project proposals and media plans
• Working on campaigns and creative solutions
• Writing PR news and press releases
• Press clipping and reporting included
• Taking part in event organization and realization and attending events and meetings on behalf of the European Union Information Center
• Recruited trained, and managed teams of volunteers to assist with event operations and logistics.
• Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
• Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
• Fostered strong relationships with sponsors, elevating caliber and financial support of events.
• Tailored event themes and content to resonate with target audiences, achieving high levels of attendee engagement and satisfaction.
• Implemented rigorous budget management practices to maximize resources and deliver events that surpassed expectations.
• Negotiated contracts with venues to secure favorable terms, optimizing event profitability and attendee experience.
• Conducted post-event evaluations to gather insights, driving continuous improvement in event execution.
• Trained and supervised event staff to complete tasks on time.
• Implemented protocols and procedures to effectively manage planning process.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Assisted manager in all aspects of business operations.

• Searching relevant business news to conduct detailed research about the subject, recheck facts and sources and write an article(s)
• Before the publication, send the material for approval
• After approval, send it to the design team alongside guidelines for the articles and manage publishing.
• Researched and gathered information to develop accurate and credible stories.
• Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
• Adapted writing style for diverse audiences across print, online, and multimedia platforms.
• Performed research and checked facts to maintain high standard of journalistic integrity.

• Full-time work for Members of Parliament, but under the supervision of Mentor
• Meeting with senior policymakers, diplomats, journalists, scholars, politicians, and leaders in civil society
• The interns take part in every relevant assignment
• Completed training at the National Democratic Institute
• Educational seminars:
• Teamwork
• Strategic thinking and planning
• How to write a project
• How to Negotiation
• Public speaking and Political marketing
• Learning about the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters

• Professional Development Studies: Project Management
• Cambridge Business Program, Professional Development Studies: Business organizations and environment, Effective and efficient business communication, Marketing, HR.