Bonnie Edwards
Dublin,CA
Summary
Results-driven Senior Product Manager with over 8 years of product management and product marketing experience. Proven track record of successfully developing, launching, and managing instrument, consumable, and software products from concept to market, driving revenue growth and customer satisfaction. A strong leader with enthusiasm for fostering a collaborative environment in cross-functional teams. Passionate about bringing products to market that provide real-world benefits and help drive innovation.
Overview
24
24
years of professional experience
Work History
Sr. Product Manager
Bio-Techne
05.2016 - 12.2023
- Collaborated with crossfunctional teams, including R&D and Marketing, to drive development of new hardware and software from concept to market. Executed product strategy and marketing campaigns within an agile framework, driving double-digit growth in a life sciences instrument and consumables business with over $120m annual revenue.
- Spearheaded multiple key instrument, consumable, and software product launches, identifying target customer segments and personas, key pain points and benefits, and developing product positioning, strategy, and messaging that resonated with customer needs.
- Monitored KPIs, marketing and pipeline metrics to evaluate and refine product strategy, marketing campaigns, and presented quarterly updates to leadership teams.
- Led life-cycle management for multiple instrument platforms, managing product roadmaps, pricing strategies, and prioritization of key feature requests from VOC in collaboration with development teams.
- Mentored junior product managers and content writers to support their professional growth and development, and helped to onboard new product managers.
Product Manager, Automation
Labcyte
01.2015 - 04.2016
- Responsible for product life cycle management and revenue growth for Access Laboratory Workstation, Tempo automation control software, and POD Automation Platform.
- Served as automation marketing lead on project teams. Acted as voice of customer, conducted customer interviews, gathered feedback from field team, and performed market research.
- Initiated and drove development of new device drivers and new integrations, custom automation requests, and improvements to foster continued growth of the Access Laboratory Workstation. Managed development of 3 new drivers and multiple new integrations and configurations.
- Built new product configurator in Salesforce and made improvements to existing configurator to provide better tools for Sales.
- Responsible for in-bound and out-bound product marketing management. Updated and released product brochures with new features and enhancements, applications.
Applications Scientist
Labcyte
10.2011 - 12.2014
- Developed and validated multiple miniaturized assays, applications, and workflows on Echo acoustic liquid handler and authored multiple posters, application notes, webinars, and seminars.
- Provided in-house support to sales, field applications scientists, and customers.
- Spearheaded collaborations with vendors and customers for new applications development.
- Led a technical marketing team to build marketing plans for different focus areas and drive activities to fulfill revenue goals.
Western Regional Director of Sales and Service
Cytek Development
02.2011 - 10.2011
- Managed flow cytometry sales and service for Cytek Development’s Western US region.
- Managed team of field service engineers to coordinate service and support for both service contract and T&M customers.
- Met or exceeded target $150K in sales per month for region.
Research Associate III
Roche Bioscience
06.2000 - 05.2010
- Managed flow cytometry core lab supporting 80+ scientists.
- Ran multi-color flow cytometry analysis and cell sorting on multiple flow cytometry platforms.
- Oversaw implementation of SelecT Automated Cell Culture System including factory acceptance testing, installation, and site acceptance testing. A workload equivalent to 2.5 FTEs was transferred to this system, which was fully operational within two months of delivery.
- Worked in high-throughput screening group to provide hit and lead identification by developing, validating and running cell-based and enzyme-based high-throughput screening campaigns.
Education
B.A. - Molecular and Cell Biology - Genetics
University of California, Berkeley
Berkeley, CA12-1999
Timeline
Sr. Product Manager
Bio-Techne
05.2016 - 12.2023
Product Manager, Automation
Labcyte
01.2015 - 04.2016
Applications Scientist
Labcyte
10.2011 - 12.2014
Western Regional Director of Sales and Service
Cytek Development
02.2011 - 10.2011
Research Associate III
Roche Bioscience
06.2000 - 05.2010
B.A. - Molecular and Cell Biology - Genetics
University of California, Berkeley
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