DANIELLE VANZANDT

Work History

Frost & Sullivan

12.2023 - Current

Spearheaded all market research activities for a diverse global team, including trend analysis, growth opportunity identification, and competitive benchmarking for the security technology ecosystem, leading to a 67% growth in team headcount.
Coordinated with a global client base on bespoke analysis, demand generation campaigns, and trend analysis projects.
Tracks team production metrics, including the publication of bespoke research projects, achieving 101 - 103% of team revenue targets annually.
Market specialization in digital surveillance and analytics, Smart City and IoT solutions, converged threat intelligence solutions, ICS/OT cybersecurity, biometrics, digital identity solutions, and data security policy and regulation.
Personal revenue contributions to team revenue target averaging 101 - 134% for fiscal years 2017 through 2023.

Frost & Sullivan

09.2022 - 11.2023

Coordinated market research activities for the global Commercial & Public Security program, spearheading team headcount growth of 33%.
Conduct market analysis, growth opportunity identification, and competitive benchmarking for the security technology ecosystem.
Engage with a global client base for bespoke research analysis, demand generation campaigns, and research-backed trend and competitive benchmark analysis.
Market specialization in the critical national infrastructure, video surveillance, Smart City and IoT security, converged threat intelligence solutions, city surveillance and cybersecurity technology, law enforcement technologies, identity & access control, and biometric systems.

Frost & Sullivan

04.2020 - 08.2022

Conducted in-depth market research on various security technology solutions, including trend analysis, economic forecasting, drivers and restraints, and growth insights.
Managed consulting and content marketing engagements for global clients, backed by market research and internal research data
Served as an expert speaker, panelist, and thought leader for trade shows, client events, and industry events.

Frost & Sullivan

03.2017 - 03.2020

Conducted comprehensive market research, competitive analyses, and select consulting engagements to inform strategic decision-making for global clients.
Identified emerging industry trends for the security technology ecosystem through extensive primary and secondary research engagements, resulting in more accurate forecasting for clients.

Frost & Sullivan

11.2015 - 02.2017

Conducted in-depth primary research and qualitative analysis for the Defense and Security research program to identify award-worthy technology providers.
Wrote engaging and successful short insight reports on companies offering products and solutions that showcase industry best practices.
Developed questionnaires and lead primary interview discussions with C-suite executives to gather insights into company strategy, product development, and market perspective.

esd & associates

San Antonio, TX

01.2015 - 10.2015

Planned editorial calendars including social posts, images, and content for increasing social media engagement across multiple clients.
Utilized analytics and PPC platforms, such as Google Analytics, AdWords and Facebook Page Management to curate social content to meet client engagement goals.
Managed multiple copywriting deadlines for client marketing deliverables and materials, including press releases, media alerts, original social content, and marketing copy for newsletters, blog articles, websites, and other print mediums.
Event coordination for client events through media engagement, vendor relations and event promotion.