Brock Luksazewicz
Huntington Beach,CA
Summary
Marketing and sales professional with 10+ years experience in the spirits and beverage space. Specialization in: trade education, key account management, brand management, and achieving sales goals. Successful partnership builder with third-party agencies, distributor networks, and key stakeholders.
Overview
13
13
years of professional experience
Work History
Sales & Marketing Advisor - Diageo Brands
Enthuse Marketing
07.2021 - Current
- Responsible for $2,000,000 in market sales annually, and sales growth of 5% each fiscal half.
- Planned, tracked, and implemented portfolio engagement strategies, leading to 32% increase in brand innovation adoption in key accounts.
- Act as key liaison, enhancing communication efficiency between client, distributor, and customers.
- Market point of contact for trade education on Diageo portfolio best practices, brand history, and innovation.
Brand Developer- Peroni Nastro Azzurro
TEAM Enterprises
01.2018 - 10.2020
- Achieved 40% market growth in top-performing retailers and 30% growth in distributorship sales pre-COVID.
- Managed budget of $250,000 for marketing assets, sponsorship contracts, media buys, and consumer engagement, ensuring optimal allocation and return on investment.
- Lead on-board manager for new hires, enhancing team performance, product education, and adherence to brand standards.
- Oversaw third-party agencies, leading to 15% increase in event attendance and 20% increase in social media followers.
- Developed and executed brand experiences at major regional events, contributing to 25% increase in regional sales.
Market Manager
Double Cross Vodka
12.2015 - 12.2017
- Managed Southern California territory, increasing new distribution by 48% and sales by 160% in 2016.
- Built luxury spirit brand share by 100+ new points of distribution through competitive distributor incentive management in 2017.
- Developed retailer displays, trade education, and consumer events. Boosting regional sales and achieving 30% increase in consumer engagement.
- Managed effectively 30 distributor teams across multiple retail avenues, improving sales and brand advocacy programs.
- Leadership role in developing brand experience and securing new business at national industry trade shows and conferences.
Field Marketing Representative
Pabst Brewing Company
09.2013 - 11.2015
- Established brand prominence, increasing overall sales by 35% in 2013 through national program implementation and consumer engagement through disruptive marketing strategies.
- Implementation of marketing strategy focused on individual self-expression, resulting in 20% increase in brand loyalty and social media engagement.
- Created guerilla marketing activations: including pop-up art galleries, street concerts, and graffiti campaigns, boosting regional brand visibility by 25% in advertising.
- Developed and launched "Small Band Big Tour" campaign, partnering with musicians, increasing PBR's social media by 30% through brand advocacy, and brand ambassador engagement.
Field Marketing Manager
Hansen Brands
06.2012 - 09.2013
- Promoted to position from brand ambassador internship.
- Developed fast-paced marketing objectives for sales, and customer engagement.
- Sponsorship contract negotiation and activation development.
- Hired and managed team of college interns in promoting product through guerrilla sampling and event activation.
- Collaborated with college administrators and student governing bodies to organize campus brand sampling activations.
- Sustained inventory, marketing assets, and social media content.
Education
Bachelor of Arts - Communication Studies
California State University - Long Beach
Long Beach, CA05.2013
Associate of Arts - Communication Studies
Orange Coast College
Costa Mesa, CA05.2010
Skills
- Presentation & Public Speaking
- Training & Mentoring
- Marketing Program Execution
- Agency Management
- Product Positioning
- CRM Analytics
- Paid Advertising
- Contract Negotiation
Timeline
Sales & Marketing Advisor - Diageo Brands
Enthuse Marketing
07.2021 - Current
Brand Developer- Peroni Nastro Azzurro
TEAM Enterprises
01.2018 - 10.2020
Market Manager
Double Cross Vodka
12.2015 - 12.2017
Field Marketing Representative
Pabst Brewing Company
09.2013 - 11.2015
Field Marketing Manager
Hansen Brands
06.2012 - 09.2013
Associate of Arts - Communication Studies
Orange Coast College
Bachelor of Arts - Communication Studies
California State University - Long Beach
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