CYNTHIA KELLER
Marketing Manager
Houston,Texas
Summary
Marketing professional with experience implementing integrated and targeted marketing campaigns, an advanced understanding of organizational strategies, and global marketing operations that forward your company objectives and drive growth through actionable results. Early adopter of the latest industry trends, analytics and strategies, resulting in consistently fresh and creative ideas.
Overview
6
6
years of post-secondary education
6
6
Certificates
17
17
years of professional experience
Work History
Marketing Manager
Gulf Energy Information
Houston, TX
07.2017 - 11.2023
- Responsible for a broad range of marketing projects, primarily creating and managing digital content and generating digital and printed marketing collateral with direct oversight of implementing marketing tools that directly support fulfilling Gulf Energy Information’s mission and business plan objectives.
- Detail-oriented, stakeholder-focused, familiar with content marketing, social media, customer insights, and analytic platforms, and able to work cross-functionally with media, marketing, and production departments.
- Proven experience carrying out impactful marketing campaigns that drive valuable results for events and global business plan objectives with a solid understanding of the new and shifting media landscape platforms and solutions needed to be an asset to the corporate marketing team.
Marketing & Tradeshow Manager
CARBO
Houston, TX
01.2012 - 10.2015
- Project managed planning, coordination, and execution of 30 trade shows and events per year
- Identified appropriate marketing channels and target customers for lead gen campaigns.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials
Senior Marketing Specialist
CARBO CERAMICS
Houston, TX
07.2006 - 01.2012
- Developed technical and non-technical marketing presentations, technical data sheets, MSDS, digital, print and web content for global corporate marketing
- Planned marketing initiatives and leveraged referral networks to promote business development
- Maintained high level of understanding of industry standards and trends, subject matter expert
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant content for digital, print and web
Education
MBA - Project Management
Louisiana State University - Shreveport
Shreveport, LA 09.2020 - 05.2022
BBA - Business Administration
University of Houston - Victoria
Victoria, TX 09.2014 - 05.2017
Associate of Arts - Business Administration
Lone Star College - Cyfair
Houston, TX 09.2011 - 05.2013
Skills
Corporate Communications
Customer Acquisition & Partnership Development
Data Analytics & Advanced Analysis
Integrated Digital & Events Marketing
Market Analysis & Positioning
Project and Program Management
Publicity & Media Relations
SEO (Content Development & Keyword Research)
Six Sigma Certification
SME-Marketing Automation & Operational Technologies
Social Media Marketing & Commerce
Strategic Planning & Brand Development
Certification
Certified Six Sigma Green Belt, Transformation Advisors
Timeline
Certified Six Sigma Green Belt, Transformation Advisors
12-2021
MBA - Project Management
Louisiana State University - Shreveport
09.2020 - 05.2022
Constant Contact Partner Certification
09-2020
Cvent Event Management Advanced Certification
09-2020
Cvent Event Management Professional Certification
09-2020
Cvent Mobile App Certification
10-2019
Hootsuite Platform Certification
12-2018
Marketing Manager
Gulf Energy Information
07.2017 - 11.2023
BBA - Business Administration
University of Houston - Victoria
09.2014 - 05.2017
Marketing & Tradeshow Manager
CARBO
01.2012 - 10.2015
Associate of Arts - Business Administration
Lone Star College - Cyfair
09.2011 - 05.2013
Senior Marketing Specialist
CARBO CERAMICS
07.2006 - 01.2012