Yingdong Wang

Managed Multi-Channel Campaigns: Executed daily advertising on Instagram, Facebook, and TikTok, aligning creative assets with brand guidelines to engage a European audience.

• Optimized Performance via A/B Testing: Refined targeting strategies, visual creatives, and copywriting; achieved a 20% increase in CTR and reduced CPA by 15% within three months.

• Event & Promotion Support: Collaborated on seasonal campaigns (e.g., Black Friday), driving a 30% boost in online sales and a 10k uptick in social media followers.

• Data Analysis & Reporting: Used Facebook Ads Manager and Google Analytics for weekly performance reviews; provided actionable insights to marketing leadership to guide budget allocation and creative direction.

Client Relationship Management: Acted as the primary point of contact for key clients, understanding their business objectives, maintaining regular communication, and ensuring high levels of satisfaction.

• Project Coordination & Briefing: Collaborated with creative, planning, and production teams to develop campaign briefs, manage timelines, and facilitate clear, consistent communication across departments.

• Budget & Resource Oversight: Prepared cost estimates, monitored project budgets, and tracked resource allocation to ensure campaigns stayed on schedule and within financial parameters.

• Campaign Execution & Quality Control: Oversaw end-to-end campaign development, from concept creation to final delivery, rigorously reviewing all creative materials for accuracy and adherence to brand guidelines.

• Brainstormed with animation and concept personnel to design high-quality images and illustrations for custom projects
• Transformed artistic concepts into characters, environments and other objects to reflect artist's vision
• Nurtured relationships with artists and other internal partners to create positive rapport for future projects
• Created highly effective Irealia new skin that significantly impacted efficiency and improved operations