Mike Calahan

• Write marketing and demand gen collateral for start-ups, marketing agencies, fintech, B2B, B2C, and pop culture

Ads, website copy, emails, & more. Industries: B2B, B2C, edtech, SaaS.

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Increased brand awareness through the creation of compelling content for website landing pages, social posts, and email.

• As acting CD, I conceived, wrote, and oversaw the execution of creative demand gen B2B marketing campaigns, webinars, and ads.
• Led a remote team of two illustrators from initial sketches to final sign-off.
• Highlight: My campaigns generated more than 60% of the new accounts in the first year alone.
• Highlight: Conceived of a Strange Things theme for one of On24's Webinars of the Year.

• Assisted Digital Marketing & Communications Manager with content development (incl
• Social media posts, news items, media outreach, email blasts), editing, and population for customer and internal campaigns
• Highlight: 2016 W3 Silver Awards winning team

• Composed targeted and effective ad copy for over 100 daily deals in several major cities throughout the US