Alec Rubin
New York,NY
Summary
Business professional with a successful record of accomplishment in brand strategy, data analysis, account management, campaign development, and quantitative/qualitative research. Experienced in following projects from inception to completion, working with and leading cross-functional teams, and communicating with all levels of management and key stakeholders. Currently enrolled at Columbia University's Sports Management Masters program.
Overview
10
10
years of professional experience
Work History
Account Executive
FCB Health
New York, NY
07.2019 - 11.2020
- Supported management of the ESPERION account, including playing a central role in launching client’s first two pharmaceutical products: NEXLETOL and NEXLIZET
- Led development of consumer-facing materials for NEXLETOL and NEXLIZET, including development of project briefs, managing creative team, and coordinating all client-facing reviews and asset handoffs.
Business Development Manager
SME Branding
New York, NY
07.2018 - 06.2019
- Executed SME’s marketing plan, including managing website and ongoing digital advertising campaigns
- Researched industry trends and conducted quantitative research via online surveys to interpret client-specific brand strengths, challenges, and opportunities to inform ensuing brand development process.
Client Services Executive
SME Branding
New York, NY
05.2016 - 06.2018
- Oversaw six-plus clients simultaneously across higher education, collegiate athletics, and professional sports and supported management of all other accounts in SME’s portfolio
- Played key role in coordinating launch of Atlanta Braves' "Welcome Home" campaign for inaugural season at SunTrust Park, including oversight of day-to-day delivery of production assets
- Managed the CFB150 account, including development of a commemorative logo celebrating college football’s 150th anniversary, as well as broadcast partner lockups and uniform patches used throughout the 2019 season
- Optimized workflow and clarified weekly expectations and deliverables of creative and client services teams.
Consultant
MACHINIMA
Los Angeles, CA
08.2010 - 05.2016
- Created, directed, and marketed content for Machinima.com, online video entertainment company
- Partnered personal channel with YouTube in February 2011, enabling monetization of videos via ad revenue, resulting in over 2,500,000 views and 16,000 subscribers.
Education
Master of Science - Sports Management
Columbia University
08.2021 - Current
Bachelor of Business Administration - Marketing
Emory University
Skills
Microsoft Office Suite (including Excel)
undefinedTimeline
Master of Science - Sports Management
Columbia University
08.2021 - Current
Account Executive
FCB Health
07.2019 - 11.2020
Business Development Manager
SME Branding
07.2018 - 06.2019
Client Services Executive
SME Branding
05.2016 - 06.2018
Consultant
MACHINIMA
08.2010 - 05.2016
Bachelor of Business Administration - Marketing
Emory University
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