James T. Vastyan
St Louis,MO
Summary
Performance-driven digital marketing professional with a proven track-record of implementing & improving search engine marketing strategies for a variety of businesses. Analytical mind with a passion for achieving business goals through digital marketing initiatives. Skilled in pay-per-click advertising, digital strategy development and SEO.
Overview
7
7
years of professional experience
Work History
Paid Search Strategist
Thomson Reuters - FindLaw
05.2023 - Current
- Managed & optimized paid search campaigns (PPC) in Google Ads & Microsoft Ads for law firms with over $2M in ad spend.
- Developed comprehensive PPC strategies & provided ongoing performance analysis and reporting.
- Created & optimized landing pages that resonate with searchers to generate qualified leads
- Maintained direct communication with clients, offering both verbal & written support to ensure customer satisfaction.
- Continuously optimized portfolio of accounts improving click-through rate by 34% & conversion rate by 30% while lowering cost per lead by 4.7%.
- Led subject matter expert team developing negative keyword strategies to improve overall team performance.
Paid Media Manager
Captiva Marketing
11.2020 - 05.2023
- Managed SEM activities for variety of B2B & B2C clients with over $3M in annual ad spend
- Led execution of strategic SEM campaigns integrating client marketing initiatives to achieve revenue, ROAS & lead generation goals
- Produced monthly reporting delivering actionable insights & analysis on performance
- Collaborated with Account Managers & client team on developing overall marketing strategy based on business goals
- Implemented advanced Google Ads campaign structures for PLA (shopping) campaigns for improved management
- Improved largest client's Google Ads ROAS from 1587% to 5912% while overseeing 390% increase in ad spend
SEM Specialist
Captiva Marketing
06.2019 - 11.2020
- Managed day-to-day optimization & monitoring of paid advertising campaigns for variety of B2B & B2C clients
- Conducted automated bid strategy tests to improve campaign management & ROAS
- Implemented advanced PLA (shopping) campaign strategy to optimize management & performance
- Managed SEO programs for clients, focusing on identifying content opportunities & improving on-page optimization & technical SEO
Digital Marketing Specialist
Captiva Marketing
05.2018 - 06.2019
- Assisted in day-to-day management & creation of SEM campaigns
- Performed keyword research, content development, on-page optimization, & ad copy development
- Assisted in monthly reporting & performance analysis
- Identified link-building opportunities & performed outreach
Education
Bachelor of Journalism - Strategic Communication
University of Missouri - Columbia
Columbia, MO12.2016
Skills
- Google Ads Certified
- Microsoft Ads Certified
- PPC Strategy Development
- Budget & Bid Strategy Management
- Ad Copy Development
- Landing Page Creation & Optimization
- Google (GA4) & Adobe Analytics Proficient
- A/B & Multivariate Testing
- Excel & Power Query
- SEO Background
- Data Analytics
- Customer Segmentation
Timeline
Paid Search Strategist
Thomson Reuters - FindLaw
05.2023 - Current
Paid Media Manager
Captiva Marketing
11.2020 - 05.2023
SEM Specialist
Captiva Marketing
06.2019 - 11.2020
Digital Marketing Specialist
Captiva Marketing
05.2018 - 06.2019
Bachelor of Journalism - Strategic Communication
University of Missouri - Columbia
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