Jason Levine
Mahwah,NJ
Summary
Experienced creative professional with a successful track record in leading artistic initiatives and driving the development of innovative campaigns. Recognized for a strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Thrives in collaborative team environments, prioritizing the achievement of creative goals and adapting to evolving project requirements. After a period of being a full-time dad and part-time writer, now ready to bring 5-star experience back to the industry. Highly recommended by previous employers.
Overview
22
22
years of professional experience
Work History
Freelance Creative Director
VMLY&R
Manhattan
01.2022 - 01.2023
- Led copywriting for Staples, Kroger, Walmart, and Plante Moran
- I answered every client question
- For their green initiative we got Staples to turn their red sign green and Plante Moran to tell the people numbers are beautiful
Freelance Creative Director
The Community
Miami
01.2019 - 05.2020
- Directed copy for Verizon, Domino's, General Mills, and The Ad Council
- The Hispanic outreach campaign we created for Dominos increased sales and app downloads by 14%
- The Verizon World Cup hispanic campaign I engineered brought them a 22% increase in Hispanic customers
- After the Cinnamon Toast Crunch relaunch I led its sales increased 9% and General Mills made The Community the AOR for Cheerios
Professor of Communications
University of Miami
Miami
01.2019 - 05.2019
- Applied advertising expertise to teach courses in Statistical Reasoning and Strategic Communication, Advertising Concepts and Media Touch points, and Advanced Copywriting
Creative Director
Sapient
Miami
01.2014 - 01.2018
- Spearheaded creative efforts for Carnival Cruise Lines, Chrysler, Miami Heat, VisitFlorida, Ideal Image, and The Ad Council
- Each client effort expanded the relationship and built trust
- My leadership expanded current client relationship and also won Sapient lead agency duties for Carnival cruise lines
- My efforts on VisitFlorida’s UK campaign increased bookings by 18%
- My leadership on Carnival’s wholly new search and booking engine, increased engagement by 23% and bookings by 16%
- My guidance to tackle Ad Council’s food waste initiative, earned public praise from chefs Tom Colicchio and Anthony Bourdain and helped the country reduce food waste by nearly 1/3rd
- Helped bring in $118,000,000 in new billings
Creative Director
Arnold
Boston
01.2013 - 12.2013
- Steered creative projects for Brown Foreman, Avocados from Mexico, Panasonic, and CVS
- For each I innovated a comprehensive client engagement strategy, which resulted in the creation of several unique creative assets, enhancing the overall client relationship and solidifying our long-term partnerships
- My leadership also won Arnold, Avocados from Mexico and the Panasonic experience
- Helped bring in $122,000,000 in new billings
Creative Director
Crispin, Porter + Bogusky
Boulder
01.2009 - 12.2013
- Drove creative initiatives for Coca-Cola, Burger King, Kraft, and Groupon
- For each, I found innovative ways to develop and spread our creative work
- Each success amplified our client bonds, and built trust and securing our long standing relationship
- My leadership also won CP+B new business wins of Microsoft’s Holiday campaign and Groupon’s Super Bowl campaign
- Helped bring in $97,000,000 in new billings
Creative Director
Publicis
Manhattan
01.2004 - 12.2007
- Oversaw creative for Heineken, TBS and Coca-Cola
- Led client presentations on New Business wins to launch Coca-Cola’s Vault soda and the re-launch Turner Broadcasting Systems, TBS
- Helped bring in $202,000,000 in new billings
Copywriter
Publicis
Manhattan
01.2001 - 12.2004
- Wrote copy on everything from Proctor and Gamble to BMW
Education
Artificial Intelligence in marketing
University of Virginia
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
Skills
Creative Direction Copywriting Leadership Social Media Digital TV Experiential Client Relations Client Presentations New Business Development Retail Technology Tourism Electronics Beverages AI Writing and Direction
Websites
Contact
55 Armour rd
Mahwah, NJ 07430
Custom
Great work gets recognized
Awards
CANNES: (2) Gold, (1) Silver, (4) Bronze, (9) Shortlists
D&AD: (2) Yellow Pencils
CLIOS: (2) Gold, (2) Silver, (4) Bronze
THE ONE SHOW: (2) Gold, (4) Bronze, (13) Merits
Skills
- AI Writing and Direction
- AI Writing and Direction
- Beverages
- Electronics
- Tourism
- Technology
- Retail
- New Business
- Client Presentations
- Client Relations
- Experiential
- TV
- Digital
- Social Media
- Leadership
- Copywriting
- Creative Direction
Timeline
Freelance Creative Director
VMLY&R
01.2022 - 01.2023
Freelance Creative Director
The Community
01.2019 - 05.2020
Professor of Communications
University of Miami
01.2019 - 05.2019
Creative Director
Sapient
01.2014 - 01.2018
Creative Director
Arnold
01.2013 - 12.2013
Creative Director
Crispin, Porter + Bogusky
01.2009 - 12.2013
Creative Director
Publicis
01.2004 - 12.2007
Copywriter
Publicis
01.2001 - 12.2004
Artificial Intelligence in marketing
University of Virginia
Prompt engineering for AI
Vanderbilt
Certificate - Essentials of Marketing Strategy
Cornell University
BA - Fine Arts
Ithaca College
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