Bradley Shaffer
Astoria,NY
Summary
Adtech chameleon with over 10 years of experience in both client facing roles and engineering roles. Special focus in web development and related technologies. Areas of expertise include Adtech, JavaScript, API development, SQL, client relations, and communicating high context technical concepts for low context audiences.
Overview
6
6
years of professional experience
Work History
Senior Technical Account Manager
Liftoff
02.2024 - 10.2024
- Providing technical support to commercial teams as a SME for Liftoff products and modern IAB specs (e.g. VAST, MRAID)
- Ensuring customer success through proactive and reactive technical investigations and data analysis.
- Developing custom solutions to empower internal and external teams (e.g. automated reporting, custom transformer scripts, health checks, etc)
Senior Solutions Engineer
Experian
06.2023 - 01.2024
- Client-facing engineer providing technical guidance to various commercial teams in both pre-sales/post-sales capacities.
- Building custom solutions for unique client use-cases, leveraging various technologies as needed (Node, Python, Scala, SQL, Bigquery, AWS/GCS/Azure buckets, etc)
- Data authority; detailed reporting presented to teams of varying technical level. Identifying trends and advising customers on how to optimize their product usage.
Senior Customer Success Engineer
TripleLift
07.2022 - 02.2023
- Serve as main technical POC; connect Commercial and Engineering teams (internal and external) to integrate new accounts and troubleshoot existing integrations
- Develop custom tools to support internal teams and/or accommodate client goals
- Provide reporting and analytics using various data tools (SQL, ElasticSearch, Grafana, Databricks, Pyspark, Pandas).
Software Engineer
Criteo
01.2020 - 07.2022
- Develop and maintain Criteo's codebase for the Retail Media product
- Design and develop new ad placements for our customers (HTML, CSS, Javascript, jQuery, SlickCarousel.js, various e-commerce libraries)
- Build custom tools to support local commercial teams (Chrome extensions, web applications, server-side scripting).
Technical Account Manager
Criteo
06.2018 - 01.2020
- Serve as main technical POC; connect Commercial and Engineering teams (internal and external) to integrate new accounts and troubleshoot existing integrations
- Develop custom scripts to facilitate campaign goals for our clients (writing client-side Javascript in banners, leveraging external API endpoints via server-side Python/Node/PHP scripts)
- Troubleshoot integrations across Mobile/App/Desktop, using tools like CharlesProxy, Fiddler, Devtools, etc.
Skills
- Front-end development: JS/HTML/CSS, React, Angular, SASS
- Back-end development: NodeJS, Express, Python, C#
- Data analysis: SQL, Python/Pandas/Pyspark, AWS CLI, BigQuery, Tableau, Grafana
- Troubleshooting: Devtools, Postman, Fiddler, Charles
- Adtech veteran: hands-on experience working with Tier 1 Publishers and Advertisers, in both client-facing roles as well as engineering
Timeline
Senior Technical Account Manager
Liftoff
02.2024 - 10.2024
Senior Solutions Engineer
Experian
06.2023 - 01.2024
Senior Customer Success Engineer
TripleLift
07.2022 - 02.2023
Software Engineer
Criteo
01.2020 - 07.2022
Technical Account Manager
Criteo
06.2018 - 01.2020
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