Kenneth Rivas
Layton,UT
Summary
12+ years experience building sales teams and operations teams. Performing within the role of Director/Manager I focus on cross team communication, process creation and implementation. I bring team training and building as well as Sales training, growth and forecasting/goal setting. I'm a passionate, driven individual who isn't afraid to think outside of the box and make things happen. I believe in accountability, advocacy and reinforcement coaching.
Overview
16
16
years of professional experience
Work History
Costco/Special Events Sales Manager
Lion Energy
08.2020 - Current
- Created Program growth from 16 annual events to 300+ annual events
- Managed 300+ in person events with a staff of 50+ generating more than 13M in revenue.
- Created and Managed online sales events generating an additional 4M+ in revenue
- Boosted event sales by developing and implementing strategic marketing plans.
- Negotiated contracts with venues, maximizing value for clients while maintaining profitability.
- Conducted site visits and walk-throughs to ensure seamless event planning and execution.
- Coordinated cross-functional teams for efficient event management, providing support throughout the planning process.
- Implemented innovative promotional strategies that attracted attention from potential clients in highly competitive markets.
- Managed budgets for multiple events simultaneously, optimizing resources to deliver exceptional results without compromising quality or service levels.
- Provided comprehensive reporting on sales activities and performance metrics, identifying opportunities for improvement and growth initiatives.
- Trained junior sales staff in best practices for creating leads, closing deals, and exceeding targets consistently over time.
- Maintained a deep understanding of industry trends and market dynamics to inform future strategy development.
Sr Sales Trainer
Advantage Sales And Marketing
11.2019 - 04.2020
- Increased sales team performance more than 30% by developing and implementing comprehensive training programs.
- Enhanced sales skills of employees through personalized coaching sessions and hands-on workshops, resulting in an additional 6M in annual revenue.
- Boosted overall company revenue by 6M with targeted sales training initiatives tailored to specific markets.
- Collaborated with cross-functional teams to create consistent messaging and sales strategies for a unified approach.
- Conducted regular assessments of sales team members, providing feedback for improved performance and growth.
- Created engaging role-playing scenarios that simulated real-world sales situations for skill-building exercises.
- Fostered strong relationships with external partners such as vendors or clients through effective communication during joint training initiatives.
Consumer Special Events Director
Klymit
10.2011 - 11.2019
- Developed a Direct to Consumer sales program that saw growth to 5M+ in annual sales
- Created a culture of support and personal development through enabling employees to make decisions based off their strengths, schedules, personal goals and personal interests
- Directed a team of regional trainer/managers and 80+ employees nationwide
- Worked with Retailers at a National, Corporate, Regional and Local level to ensure company standards were met and exceeded
- Created Staffing programs for 250+ retail locations including location scheduling, W2 compliance, shipping and logistics, Training and inventory management
- Developed and implemented training processes, manuals, videos and data sheets
- P&L reporting and product forecasting directly to VP of Sales, CFO and CEO.
- Streamlined event logistics, reducing costs and improving overall efficiency.
- Managed budgets and financial reporting for all special events, ensuring profitability and fiscal responsibility.
Staff Manager
Costco Wholesale
06.2008 - 10.2011
- Overseeing a team of 20-30 employees including scheduling and daily assignments
- Helped train teams in use of company systems and policies while driving company goals for sales and growth
- Responsibilities included helping Costco members resolve concerns, sales reporting, P&L reporting, employee training, scheduling and development of systems to improve work flow.
Education
Weber State University
Ogden, UT01.2003
Skills
- Program Management
- Operations Management
- Strategic Planning
- Sales
- Team Building
- Profit & Loss Management
- Account Management
- Sales Management
- Business Development
- Project Management
- Inventory Management
- Financial Reporting
- Travel Management
- Business Strategy
- Negotiation
- Product Development
- Retail
- Communication
- Presentation Skills
- Employee Training
- Team Management
- Sales Performance
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Decision making
- Conflict resolution
- Effective communication
Timeline
Costco/Special Events Sales Manager
Lion Energy
08.2020 - Current
Sr Sales Trainer
Advantage Sales And Marketing
11.2019 - 04.2020
Consumer Special Events Director
Klymit
10.2011 - 11.2019
Staff Manager
Costco Wholesale
06.2008 - 10.2011
Weber State University
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