Summary
Overview
Work History
Education
Skills
Timeline
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Samantha Garcia

Summary

Knowledgeable and dedicated customer service professional with extensive experience in the marketing and service industry. Solid team player with outgoing, positive demeanor and proven skills in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Talents for working in high volume, high stress environments, leading and motivating, as well as excellent relationship-building skills.

Motivated, energetic and results-oriented with exemplary passion for cultivating partnerships and growing businesses.



Overview

8
8
years of professional experience

Work History

Market Manager

160over90 Marketing
03.2020 - 05.2024
  • Recruited, hired, trained & managed a team of 50 plus Brand Ambassador’s
  • Ensured BA’s had all requisite program materials for each event
  • Executed quality control checks on BA team(s) and coached them in real time of KPI measures
  • Confirmed all event recaps and expenses were completed and submitted properly
  • Approved and submitted BA's payroll weekly
  • Worked with local wholesaler/clients to get proper PPG and other program materials set up for each event
  • Collaborated with the wholesaler/client to locate target accounts to increase volume by setting up samplings/events
  • Educated BA’s on product knowledge and local/national incentives
  • Hosted in-person meetings & conference calls with wholesaler/client and BA team to stay up to date with company expectations, culture, brand introductions, new programs, and monthly goals/incentives
  • Managed storage unit and kept track of monthly inventory
  • Confirmed BA’s were properly equipped with merchandise and materials needed to execute each event
  • Managed over $70,000 yearly budget
  • Developed and implemented strategic marketing plans to drive growth and increase product sales in each account
  • Established strong relationships with key accounts and stakeholders to maximize long-term partnerships and customer loyalty

Bartender

Deuce Bar
04.2021 - 07.2022
  • Kept bar presentable and well-stocked to meet customer needs.
  • Followed alcohol awareness procedures for preventing excessive guest intoxication.
  • Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
  • Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
  • Served high customer volumes during special events, nights, and weekends.
  • Built relationships with vendors to manage orders and negotiate costs.
  • Built and maintained strong customer relationships.
  • Regularly cleaned and sanitized bar area, beer taps, refrigeration and storage areas.
  • Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines, and mixers.

Bartender/Server

Fair Oaks Country Club
06.2019 - 07.2021
  • Obtained cash bank and stocked service bar to prepare for operation.
  • Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
  • Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
  • Served high customer volumes during special events, nights, and weekends.
  • Worked with POS system to place orders and manage bills.
  • Cultivated warm relationships with regular customers.
  • Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems.
  • Increased sales significantly by upselling higher-end products to customers.
  • Bussed and reset tables to keep dining room and work areas clean.

Market Manager

Fusion Marketing
03.2018 - 03.2020
  • Recruited, hired, trained & managed a team of 50 plus Brand Ambassador’s between two territories
  • Ensured BA’s had all necessary program materials for each event
  • Executed quality control checks on BA team(s) and coached them in real time of the company's KPI measures
  • Confirmed all event recaps and expenses were completed and submitted properly
  • Approved and submitted BA's payroll weekly
  • Worked with local wholesaler/clients to get proper PPG and other program materials set up for each event
  • Collaborated with the wholesaler/client to locate target accounts to increase volume by setting up samplings/events
  • Educated BA’s on product knowledge and local/national incentives
  • Hosted in-person meetings & conference calls with wholesaler/client and BA team to stay up to date with company expectations, culture, brand introductions, new programs, and monthly goals/incentives
  • Managed storage units in both territories and kept track of monthly inventory
  • Confirmed BA’s were properly equipped with merchandise and materials needed to execute each event
  • Managed over $70,000 yearly budget for both territories
  • Developed and implemented strategic marketing plans to drive growth and increase product sales in each account
  • Established strong relationships with key accounts and stakeholders to maximize long-term partnerships and customer loyalty

Bartender

Rookies Bar & Catering
03.2017 - 05.2019
  • Prepared for events by setting up bar, stocking supplies, and arranging tables.
  • Closed out cash register and prepared cashier report at close of business.
  • Set up glassware, liquor, and other necessary supplies for special events.
  • Kept bar stocked with liquors, juices and garnishes for drinks.
  • Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.
  • Maintained strong relationships with repeat customers, engaging in friendly conversation and memorizing drink orders to promote loyalty and provide an elevated experience.
  • Applied knowledge to create innovative cocktails, enhance flavor profiles and expertly pair food and drinks.
  • Kept detailed inventories and notified management of ordering needs for liquor, beer, wine, and bar supplies.

Brand Activation Manager

Advantage Solutions Marketing
02.2016 - 02.2018
  • Successfully increased distribution and volume in over 200 key accounts
  • Developed and maintained strong relationships with retailers and wholesaler
  • Hosted staff trainings, bartender education, beer tastings and events on a weekly basis
  • Partnered with the local wholesaler to ensure product orders were placed and received in a timely manner
  • Secured incremental distribution, menu placements, price specials and brand visibility
  • Identified major accounts not being penetrated with our products and developed a plan to establish business with these retailers
  • Managed Brand Ambassadors for special events
  • Managed a $20,000 budget for account activations and brand support
  • Executed over 700 promotions and events resulting in increased brand awareness and sales growth
  • Identified and secured strategic partnerships to enhance brand presence and reach new target audiences
  • Successfully managed multiple teams to deliver on-brand experiences at events, trade shows, and sponsorships
  • Monitored and evaluated the performance of brand activation initiatives, providing data-driven recommendations for continuous improvement

Education

Bachelor's - Psychology

University of Texas at San Antonio
San Antonio TX
05-2016

Skills

  • Attention to detail
  • Organization
  • Leadership
  • Strong communication
  • Relationship-building
  • Problem Solving
  • Proficient in Microsoft Office
  • Time Management

Timeline

Bartender

Deuce Bar
04.2021 - 07.2022

Market Manager

160over90 Marketing
03.2020 - 05.2024

Bartender/Server

Fair Oaks Country Club
06.2019 - 07.2021

Market Manager

Fusion Marketing
03.2018 - 03.2020

Bartender

Rookies Bar & Catering
03.2017 - 05.2019

Brand Activation Manager

Advantage Solutions Marketing
02.2016 - 02.2018

Bachelor's - Psychology

University of Texas at San Antonio

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Samantha Garcia