Jane Kayser Tague
Summary
- Experienced Chief Marketing Officer with expertise creating and leading marketing initiatives that drive brand awareness, establish competitive differentiation, and build pipeline for U.S. and global organizations.
- Highly collaborative, creative leader with deep expertise in driving growth for B2B SaaS and fintech organizations through scalable demand generation programs and integrated marketing campaigns.
- Demonstrated record of success overhauling underperforming teams and building new teams from the ground up, defining roles and hiring personnel, establishing KPIs, and ensuring continuous improvement.
Overview
14
14
years of professional experience
Work History
Chief Marketing Officer
Apiture
01.2021 - Current
- Apiture is a leading B2B digital banking software provider serving U.S banks and credit unions
- Built and scaled the company’s first marketing organization, hiring and optimizing a team of 15 across all marketing functions
- Established a differentiated corporate brand, streamlining and modernizing the company’s visual identity and developing an authentic brand message in support of a new corporate go-to-market strategy
- Influenced a 220% increase in new business pipeline within the first year and delivered sustained pipeline growth through effective demand generation strategies
- Overhauled the company’s website to optimize digital presence, align content with new messaging, and drive conversions
- Developed a successful content marketing strategy, including white papers, blog posts, case studies, and videos, to drive brand awareness, generate leads, and establish Apiture as an industry thought leader
- Revamped social media approach, implementing paid LinkedIn strategy and growing company followers by more than 100% in two years
- Created a comprehensive events strategy, including national and regional trade shows, annual customer conference, and C-level events targeting top-tier customers
- Revitalized an underperforming Business Development organization, overhauling the team’s communication strategy and establishing KPIs, resulting in a 50% increase in meetings booked in one quarter and maintaining this increase throughout the year
- Optimized the team’s use of key technology tools, including HubSpot for customer relationship management and marketing automation and 6sense for account-based marketing and sales optimization
- Established analyst relations program, building relationships with key industry analysts and ensuring company inclusion in key industry vendor scorecards and reports
- Enhanced public relations initiatives, expanding earned media efforts in conjunction with agency partners and executing awards program that resulted in key award wins to drive brand awareness and support sales efforts
- Oversaw a comprehensive, highly targeted paid media program, including Google search and display, YouTube ads, programmatic and endemic advertising, and content syndication
Vice President, Marketing
ACI Worldwide
01.2021 - 12.2021
- ACI Worldwide is a global B2B payments leader facilitating real-time payments for banks, merchants, and billers
- Led vision, strategy, and execution for all facets of brand and creative marketing, with authority over an in-house team supporting 60 marketing professionals
- Maintain accountability for the corporate brand, including visual identity, messaging, and brand architecture, as well as the digital team, including corporate website and marketing automation
- Modernized the company’s visual identity, developing a unified, clean and ownable design
- Overhauled the brand architecture, creating a master brand strategy and eliminating unnecessary sub-brands
- Achieved a 10% gain in brand awareness overall in one year through events and content marketing initiatives while capturing a 20% increase in the satisfaction rate of corporate messaging at executive-level events
- Re-engineered the corporate brand story with updated vision, mission, and purpose statements as well as unique value propositions tailored to customers, prospects, analysts, investors, and employees
- Served as the architect of a digital advertising model to promote the company’s cloud-based solutions, sparking a 185% increase in website page views and 200% increase in goal completions, including PDF downloads and ‘Contact Us’ form completions
Marketing Manager
Interop Technologies
01.2011 - 12.2014
- Interop Technologies is a provider of advanced cloud-based managed services to mobile network operators
- Promoted from an initial role as Technical/Marketing Writer to Marketing Manager after two years, with a scope of responsibility that included public relations, industry events, and the development of marketing collateral
- Developed end-to-end campaign strategy for product launches, integrating sales tactics, sales enablement materials, and events
- Authored articles to garner earned and paid media opportunities
- Managed the company’s presence at industry events, overseeing exhibits, advertising, and speaking opportunities
- Led the development of a broad array of marketing content encompassing sales collateral, proposals, press releases, web copy, white papers, infographics, and trade journal articles
- Interop Technologies is a provider of advanced cloud-based managed services to mobile network operators
Education
MBA - Marketing Concentration
The Ohio State University
Columbus, OhioBachelor of Arts - English, summa cum laude
Bowling Green State University
Bowling Green, OhioSkills
- Hands-On Leadership
- Brand Strategy
- Creative Execution
- Demand Generation
- Digital Marketing
- Public Relations
- Analyst Relations
- Media Planning
- Internal/External Communications
- Business Development Management
Timeline
Chief Marketing Officer
Apiture
01.2021 - Current
Vice President, Marketing
ACI Worldwide
01.2021 - 12.2021
Marketing Manager
Interop Technologies
01.2011 - 12.2014
MBA - Marketing Concentration
The Ohio State University
Bachelor of Arts - English, summa cum laude
Bowling Green State University
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