Dana Pretnar
Pensacola,FL
Summary
Energetic Sales professional with 15+ years of expertise in communication and negotiating. Excellent sales and business development experience. Proven success in developing strategic, innovative plans to launch new market entries and drive rapid sales and market share growth. Driven to provide superior quality customer service for over 100 accounts. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals.
Overview
20
20
years of professional experience
Work History
Inside Sales- Sales Representative/Account Manager
ORACLE LIGHTING
05.2013 - Current
- Retail and wholesale sales for a highly competitive aftermarket LED lighting company
- Reached 30% over quota in sales during the first full year of employment
- Continue to excel over quota with all bonuses received
- Sales from new business $11,000,000+ since employed
- Working closely with the sales management team and marketing staff to initiate marketing strategies that support the sales objectives of the company
- Representing the company professionally, ethically and morally at all times
- Developed relationships and continue to manage over 100 accounts
- Identifying and maximizing revenue from existing customer accounts
- Maintaining high levels of product knowledge and participating in training programs as appropriate
- Submitting detailed proposals and quotations to customers
- Providing regular and accurate sales forecast updates to Senior Managers
- Identifying, contacting and qualifying leads
- Monitoring competition and analyzing competitor activity
- Attending sales conferences/trade shows and industry marketing events.
Owner/Operator
GO FIGURE/Gym Matrix
01.2004 - 01.2012
- Managed all aspects of business, including marketing, facility management, and P&L
- Delivered superior services to clients and nurtured relationships to drive retention and referrals
- Designed personalized fitness and exercise programs for clients to accommodate different levels of fitness
- Counseled and motivated clients on weight, health, and injury management
- Achieved a 15% increase in revenue by locating, upgrading, and opening 1,200 SF fitness centers with partners
- Generated marketing to advertise opening and inform the client base of new locations.
Education
Associates of Applied Arts in Liberal Arts -
COLLEGE OF DUPAGE
Glen Ellyn, IllinoisLiberal Arts Studies -
COLUMBIA COLLEGE
Chicago, IllinoisSkills
- Customer Service
- Customer Relations
- Customer Relationship Building
- Interpersonal communication skills
- Problem solver
- Excellent at turning a negative to a positive
- Proficient with Salesforce, Outlook, NetSuite and Slack
References
- Colleen Weber, HR, 504-450-0106
- Melissa Boudreaux, National Sales Manager, 504-401-0280
- Todd Braswell, Inventory Manager, 504-616-4548
Timeline
Inside Sales- Sales Representative/Account Manager
ORACLE LIGHTING
05.2013 - Current
Owner/Operator
GO FIGURE/Gym Matrix
01.2004 - 01.2012
Associates of Applied Arts in Liberal Arts -
COLLEGE OF DUPAGE
Liberal Arts Studies -
COLUMBIA COLLEGE
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