Laura Savage
San Rafael,CA
Summary
Skilled in developing and managing partner relationships, I employ persuasive, empathetic, and innovative solutions to drive success. My expertise lies in selling through strategic plans and proposals, prioritizing client needs, and consistently achieving desired outcomes. By thoroughly understanding my customers' business objectives, I establish trust and foster enduring relationships. With strong influencing, negotiation, and interpersonal abilities, I adeptly navigate complex situations to deliver exceptional results.
Overview
16
16
years of professional experience
Work History
DIRECTOR, STRATEGIC CLIENT PARTNERSHIPS
Instapage
09.2021 - 05.2023
- Founded team of Strategic Client Partners based on business goals to identify and increase upsell rates of Instapage's key strategic accounts
- Leveraged professional networks and industry knowledge to strengthen and nurture client relationships
- Trusted subject matter expert and advisor to clients, including growth strategies, strategic integrations and landing page solutions
DIRECTOR, CLIENT SERVICES
Instapage
09.2020 - 09.2021
- Led a team of Client Partners servicing high touch, full service clients
- Worked cross-functionally with Product, Marketing and Analytics to develop GTM strategy and increase client engagement and retention
- Developed the entire Customer Experience process and deliverables from onboarding to off-boarding and everything in-between
- Built the internal Client Partner processes and partnered closely with the Professional Services function to ensure smooth delivery
- Worked closely with clients to ensure high satisfaction and growth
SENIOR BRAND ENGAGEMENT MANAGER
The Clorox Company
05.2016 - 01.2020
- Ran media and integrated marketing strategy within Clorox's cleaning division, channels including: TV, Digital, Social, SEM/SEO, Audio, Influencer, and eCommerce
- Ran Annual Marketing Plan development process across external agencies and internal cross-functional teams, such as, Brand Management, Global Insights, Analytics/Data Strategy and Sales Planning
- Created integrated marketing plan for PineSol's new brand strategy line, including completely updated media mix with emphasis on eCommerce sales
- Member of Clorox's Center of Excellence with focus on Agency and Vendor management, including Marketing Automation, Programmatic Ad Buying and Advanced TV
DIGITAL MARKETING PLANNER PROMOTED TO MANAGER
Williams-Sonoma, Inc.
04.2011 - 04.2016
- Owned Williams-Sonoma's Digital Marketing portfolio with acute attention to year-over-year revenue and efficiency growth; led budgeting, forecasting and scenario planning
- Developed online marketing strategy and plans for Williams-Sonoma brand and performance ad buys, including SEM/SEO, Programmatic Display/Social, Retargeting and Affiliate Marketing
- Increased Digital Marketing ROI by more than 100 basis points year-over-year and doubled spend to become the second largest program sales driver in the company; Digital Media attributed revenue +300% during my tenure
- Founded and managed the vendor digital funding program to increase Williams-Sonoma's digital marketing budget
- Developed online marketing strategy and plans for Williams-Sonoma brand and performance ad buys, including SEM/SEO, Programmatic Display/Social, Retargeting and Affiliate Marketing
SEM ACCOUNT MANAGER PROMOTED TO LEAD ACCOUNT MANAGER
Razorfish
04.2008 - 03.2011
- Developed, implemented and managed Paid Search campaigns on behalf of clients, such as Levi Strauss, HSBC and Del Monte Foods
- Managed integration across teams, including Display Media, SEO and Affiliate Programs
- Exceeded client goals through innovative strategy, reporting analysis, rigorous optimization and collaborative digital campaigns
- Provided expert advice on new product offerings, industry trends and competitive landscape
ACCOUNT COORDINATOR
Google, Inc.
09.2007 - 03.2008
- Audited AdWords accounts for top retail clients, such as Walmart, Sephora and Gap Inc
- Evaluated/analyzed AdWords accounts and provided recommendations based on client goals
- Drove strategic initiatives by recommending new strategies and beta involvement
Education
Master of Arts - Italian
Middlebury College
Middlebury, VTBachelor of Arts - Public Relations And Italian
University of Southern California
Los Angeles, CASkills
Relationship Building
Client Management
Team Building & Leadership
Programmatic Marketing
Marketing Strategy
Data & Analytics
CPG & Retail Experience
Ad Tech
Influencer Marketing
Strategic Thinking
Timeline
DIRECTOR, STRATEGIC CLIENT PARTNERSHIPS
Instapage
09.2021 - 05.2023
DIRECTOR, CLIENT SERVICES
Instapage
09.2020 - 09.2021
SENIOR BRAND ENGAGEMENT MANAGER
The Clorox Company
05.2016 - 01.2020
DIGITAL MARKETING PLANNER PROMOTED TO MANAGER
Williams-Sonoma, Inc.
04.2011 - 04.2016
SEM ACCOUNT MANAGER PROMOTED TO LEAD ACCOUNT MANAGER
Razorfish
04.2008 - 03.2011
ACCOUNT COORDINATOR
Google, Inc.
09.2007 - 03.2008
Master of Arts - Italian
Middlebury College
Bachelor of Arts - Public Relations And Italian
University of Southern California
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