Rachael Cade
Chicago,Illinois
Summary
Strategic Marketing & Strategy MBA with over 15 years of experience leading global teams to achieve exceptional market penetration and accelerated revenue growth. Proven track record of spearheading successful initiatives, including a 90% new product adoption rate and double-digit revenue increases for B2B and B2C clients. Championed a Pilot Launch projected to generate over $3 million within 6 months. Delivers impactful solutions by leveraging strategic expertise and strong leadership, consistently exceeding business objectives.
Overview
18
18
years of professional experience
Work History
Principal (Remote/Client Site)
Consumer Consulting
Chicago, IL
01.2013 - Current
- Developed and implemented comprehensive omnichannel marketing strategies, leading to a 15% improvement in market intelligence, strengthening positioning and boosting client engagement.
- Leveraged market research to uncover new opportunities and execute impactful marketing strategies, leading to double-digit revenue growth and an expanded client base.
- Spearheaded a cross-functional team to implement Go-to-Market strategies, orchestrate roll-outs, and drive post-launch growth initiatives for B2B & B2C clients, resulting in increased market share and customer satisfaction.
Product Manager (Remote- Contractor)
FedEx DataWorks
Memphis, TN
08.2022 - 03.2023
- Forged and nurtured relationships with senior leadership to ensure alignment between marketing efforts, business objectives, and key performance indicators (KPIs). This collaboration led to improved customer engagement and retention.
- Led a cross-functional team for the successful pilot launch and execution of a new marketing tools and technology strategy. This initiative resulted in a projected $3 million revenue within 90 days.
- Collaborated with clients to optimize financial resources, technology, and data analysis capabilities, leading to enhanced customer experiences and increased business process efficiency.
Director
Sodexo
Gaithersburg, MD
08.2009 - 12.2012
- Championed the development and execution of enterprise-wide strategic plans, encompassing new product development and data-driven assessments across all divisions. This leadership facilitated the formation of new business alliances within a 6-month timeframe.
- Fostered cross-functional and global collaboration by leading a team launching 22 new products in untapped markets. This initiative yielded a 15% revenue increase, while concurrently providing strategic advisement to C-Suite executives.
- Championed the adoption of cutting-edge marketing tools and technologies within the team. This resulted in boosted market engagement and a 20% improvement in customer satisfaction.
New Product Marketing Manager
Discover Card
Riverwoods, IL
04.2006 - 07.2009
- Led a product launch within 3 quarters that garnered international recognition, elevating the company's global market presence, brand visibility, and successfully reaching a previously untapped market demographic.
- Developed and implemented customer service training programs in collaboration with Sales and Field Operations teams. This initiative resulted in a 30% improvement in customer satisfaction scores.
- Led a high-performing international cross-functional team of 90 through the ideation, development, and go-to-market strategy for a new product. Additionally, oversaw omni-marketing, brand communications, and public relations efforts.
Education
MBA in Marketing & Strategy/Innovation -
Kelley School of Business, Indiana University
Skills
- Product Development
- Agile Methodology
- Cross-Functional Collaboration
- Customer Focus
- Strategic Planning
- Market Intelligence
References
References available upon request.
Timeline
Product Manager (Remote- Contractor)
FedEx DataWorks
08.2022 - 03.2023
Principal (Remote/Client Site)
Consumer Consulting
01.2013 - Current
Director
Sodexo
08.2009 - 12.2012
New Product Marketing Manager
Discover Card
04.2006 - 07.2009
MBA in Marketing & Strategy/Innovation -
Kelley School of Business, Indiana University
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