Summary
Overview
Work History
Education
Skills
Timeline
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Elizabeth Drury

Coppell,TX

Summary

Experienced and motivating manager skilled in team building, leadership, and customer relations. Exceptional problem-solving abilities with a proven track record of exceeding targets in fast-paced environments. Strategic thinker with hands-on experience delivering impactful solutions to enhance organizational performance.

Overview

5
5
years of professional experience

Work History

Senior Manager, Online Retail

Vari
Coppell, TX
08.2024 - Current
  • Manage agency relationships to ensure the efficient execution of digital marketing strategies to meet and exceed revenue targets and drive incremental revenue for the business.
  • Lead management and optimization of the Seller Fulfilled Prime program.
  • Improve team performance by providing comprehensive training and fostering a collaborative work environment.
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
  • Collaborating closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Ecommerce Marketing Manager

Vari
Coppell, TX
08.2023 - 08.2024
  • Developed KPIs to assess the success of digital marketing initiatives, continuously refining strategies based on performance results.
  • Effectively managed Seller Fulfilled Prime to meet performance requirements and ensure a positive customer experience.
  • Analyzed market trends, sales data, and consumer behavior to provide actionable insights that informed promotional efforts and optimized inventory management.
  • Collaborated with cross-functional teams to ensure overall success in retail marketplaces, while managing product launches and retail promotion strategies to maximize impact and seize opportunities.
  • Developed and implemented forecasting models to support revenue goals and guide product launches, ensuring alignment with overall digital marketing strategies.

Retail Ads Account Manager

Search Nurture
Remote
03.2022 - 08.2023
  • Implemented continuous strategic thought leadership to achieve and exceed client goals in a competitive market.
  • Developed new business relationships and maintained existing ones through consistent communication and effective account management.
  • Increased return on ad spend for clients by an average of 30% through strategic implementation of advertising and marketing initiatives on high-converting products with the lowest cost per click.
  • Created sales forecasts to target daily, monthly, and yearly objectives.

Account Manager - Retail Marketplaces

Reap Marketing
Dallas, TX
08.2021 - 03.2022
  • Achieved a significant 100% increase in client sales within a 30-day timeframe through effective implementation of proficient advertising and inventory strategies.
  • Collaborated closely with clients to tailor engaging and polished reporting that met their needs, providing consistent updates to ensure alignment on account strategy and execution.
  • Built and strengthened long-lasting client relationships based on strategic thought leadership and guidance.

Intern

Reap Marketing
Dallas, TX
05.2021 - 08.2021
  • Collaborated closely with Account Managers and Advertising Analysts to deliver comprehensive retail marketplace management for clients.
  • Enhanced product listings and advertising campaigns to maximize return on ad spend and increase incremental organic revenue.
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.

Personal Banker

BBVA Bank
Plano, TX
01.2020 - 05.2021
  • Worked closely with management to strategize sales techniques to increase branch production and customer service.
  • Promoted financial products by maintaining excellent service offering knowledge.
  • Networked to increase client base and encourage existing clients to expand financial portfolios.

Education

Associate of Arts - Business

Collin College
McKinney, TX

Skills

  • Strategic Thought Leadership
  • Resource Allocation
  • Marketing Analysis
  • Reporting Oversight
  • Collaboration
  • Business Performance Management

Timeline

Senior Manager, Online Retail

Vari
08.2024 - Current

Ecommerce Marketing Manager

Vari
08.2023 - 08.2024

Retail Ads Account Manager

Search Nurture
03.2022 - 08.2023

Account Manager - Retail Marketplaces

Reap Marketing
08.2021 - 03.2022

Intern

Reap Marketing
05.2021 - 08.2021

Personal Banker

BBVA Bank
01.2020 - 05.2021

Associate of Arts - Business

Collin College

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Elizabeth Drury