Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Taylor Mirabile

Taylor Mirabile

Doylestown,PA

Summary

Top-producing Marketing and Alliance executive with 10+ years expertise providing, development, and growth of new and existing logos. Proven background in building channel businesses in distribution, resellers, and SI’s to improve profit contributions. Role-model for customer issue resolution and driving continuous improvement with roadmaps and long- term strategic partnerships. Proven effectiveness to multi-task in a globally competitive and fast-paced environment.

Overview

12
12
years of professional experience

Work History

Global Partner Marketing Manager

Synack
Remote, PA
07.2020 - Current
  • Responsible for driving revenue targets and enablement initiatives for focus partners globally
  • Increase of NAMER partnerships, most notably 2 Tier 1 partners to 10, from personal partner network
  • Create scale by driving reseller recruitment by leveraging existing and potential ecosystem relationships
  • Utilize relationship management to develop and nurture meaningful relationships with partner’s leadership
  • Enhance reseller effectiveness by driving cross-functional alignment and marketing assets amongst external teams to develop business plans and execute GTM strategy
  • Drive and maintain productive, professional, relationships with key stakeholder personnel within Top Go-To Partners
  • Ensure partner compliance with Channel Partner programs and agreements
  • Lead joint partner planning process to develop objectives, financial targets, and critical milestones
  • Execute marketing activities and MDF budget in coordination with Channel Sales Managers.
  • Works independently with minimal supervision.
  • Serves partners with knowledgeable, friendly support at every stage of the partner onboarding process.
  • Builds relationships with partners and community to promote long term business growth.

Senior Content Strategist & Partner Manager

Presidio
Remote, PA
02.2019 - 01.2021
  • Responsible for development and execution of integrated marketing communications plans and related budgets
  • Supports sales and account management, providing tools for successful sales growth
  • Manage corporate and partner brands, with experiential understanding of both B2B and B2C marketing
  • Leads creative design and copy writing for digital and print assets, as well as internal and external communications, including website, social media, trade and community engagement
  • Manage and assist in successful corporate re-brand and update of all branded assets
  • Responsible for and project managed multiple campaign and media buys with media agencies
  • Led and direct campaign efforts with well-known solutions backup company
  • Drove demand generation to fully built microsite with multiple assets including eBook, explainer video and incentive CTA
  • Increase sales generating in 1.5M+ of pipeline opportunity
  • Collaborate with marketing operations teams to analyze insights and track ROI using tools like Pardot, Salesforce, and LinkedIn Advertising.
  • Continually maintain and improve company's reputation and positive image in markets served.
  • Oversee preparation of marketing copy, images, videos, emails and other collateral.
  • Establish, initiate and optimize business development strategies based on company targets, product specifications, market data and budget factors.
  • Capture new partners by optimizing business strategies and launching products to diversify offerings.

Senior Campaign Marketing Manager

Presidio
Remote, PA
06.2017 - 06.2019
  • Led efforts to develop and maintain multiple partner marketing communications plans, going from a team of 10 partner managers to just myself
  • Retain control and continuity through 6 acquisitions as well as going public and then back private
  • Manage $500K annual marketing budget and built quarterly funding plans to maximize partner MDF dollar utilization
  • Responsible for development of digital and print assets, including sales material, social media plans, and posts, weekly win wires, graphics projects and advertising; coordinated event engagement, conferences, and trade show presence
  • Create value for sales account managers, OEM partners and customers by building and executing complex enablement initiatives in EPA/WPA, NY, CT, New England
  • Logistically execute and strategically promote attendance at 35+ industry tradeshow events, most notably planned and executed Presidio led Philadelphia Tech Summit, maintained milestone examples: - Spearheaded multi-vendor, area-wide technology summit, with collection of $200k+ sponsorships with a 400+ attendance
  • Organize and coordinate implementation of strategic project plans while prioritizing multiple projects simultaneously with meticulous attention to detail, to meet aggressive deadlines
  • Successfully execute multi-level sponsorship agenda and event with a celebrity keynote speaker, lunch, multi- tiered breakout sessions, Diamond Sponsor lounge, vendor fair, and banquet dinner with live musical performance.

Regional Field & Partner Marketing Manager

Presidio
, PA
01.2012 - 01.2018
  • Organize and coordinate implementation of strategic project plans while prioritizing multiple projects simultaneously with meticulous attention to detail, to meet aggressive deadlines.
  • Calculate materials and labor required to complete jobs on-schedule and prepared estimates.
  • Communicate with stakeholders on job milestones.
  • Quickly learn new skills and applied them to daily tasks, improving efficiency and productivity.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Perform duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Proven successful working within tight deadlines and fast-paced atmosphere.
  • Offer friendly and efficient service to partners and customers, handled challenging situations with ease.

Education

Master of Education -

Holy Family University
2012

Bachelor of Arts - Communications & Marketing

Temple University
2008

Skills

  • Demand Generation
  • Channel Marketing
  • Digital Marketing
  • Project Management
  • Business Analytics
  • Salesforce & Pardot
  • Marketo
  • Hubspot
  • Product and service sales
  • Problem-Solving
  • Multitasking Abilities
  • Critical Thinking

Timeline

Global Partner Marketing Manager

Synack
07.2020 - Current

Senior Content Strategist & Partner Manager

Presidio
02.2019 - 01.2021

Senior Campaign Marketing Manager

Presidio
06.2017 - 06.2019

Regional Field & Partner Marketing Manager

Presidio
01.2012 - 01.2018

Master of Education -

Holy Family University

Bachelor of Arts - Communications & Marketing

Temple University

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Taylor Mirabile