Summary
Overview
Work History
Education
Skills
Timeline
Generic
Mavis Hilsdon

Mavis Hilsdon

Summary

Results-driven Sales Specialist with a proven track record in the beauty and skincare industry. Expertise in building client relationships, exceeding sales targets, and delivering exceptional customer service. Possesses in-depth knowledge of skincare products and trends, with a passion for helping clients achieve their skincare goals. Strong communicator with a knack for identifying customer needs and recommending tailored solutions. Dedicated to driving revenue growth through strategic sales techniques and a commitment to excellence. Seeking to leverage skills and experience to contribute to a dynamic beauty brand.

Overview

30
30
years of professional experience

Work History

Co-owner/Head of Marketing

Spruce Staging & Design
08.2022 - Current

As a Partner and Head of Marketing in a staging company, I specialize in driving business growth, fostering long-lasting client partnerships, and showcasing properties to their fullest potential.

  • Responsible for all branding, website, and marketing resources.
  • Develop and maintain realtor relationships through lead generation, networking events, lunch & learns, and client dinners.
  • Manage the design process from concept to completion, ensuring projects are delivered on time and within budget.
  • Develop and implement design strategies tailored to target buyer demographics and market trends, consistently maximizing property appeal and ROI for clients.
  • Collaborate with real estate agents and homeowners to understand property goals and effectively translating vision into reality through insightful design recommendations.
  • Stay abreast of industry trends and emerging best practices in home staging and interior design continuously honing techniques and approaches to sustain a competitive edge in the market.

Live Show Producer

Freelance
01.1995 - Current

With more than two decades as a singer/performing artist, I navigate a wide array of logistical  responsibilities while creating an arena for my music, costume design, and a platform for other artists.

  • Book gigs and venues for events, ensuring smooth coordination and execution.
  • Manage talent booking, negotiate contracts, and facilitate communication between acts and venues.
  • Work closely with sound and light engineers to ensure high-quality production standards during events.
  • Recruit and hire musicians and photographers, as well as assemble teams to enhance event experiences.
  • Lead costume design and creation efforts to ensure visual cohesion and thematic alignment.
  • Spearhead event promotion strategies by utilizing social media and other platforms to maximize outreach and engagement.

Marketing Manager

Joho Construction
02.2020 - 06.2022

Facilitating client aspirations to achieve their dream homes through new developments and renovations, my employment with this company inspired my transition toward home interiors. 

  • Served as the primary point of contact for clients and addressed inquiries, resolved issues, and provided updates on project milestones to ensure transparency and client satisfaction.
  • Developed and maintained strong relationships with clients through proactive communication, attentive listening, and responsive problem-solving which helped to earn their trust and loyalty.
  • Collaborated with internal teams, including project managers, architects, engineers, and subcontractors, to ensure alignment with client expectations and project goals.
  • Coordinated annual showcase events, vendor demos, and employee training.
  • Conducted regular client meetings and site visits to assess satisfaction levels, identify opportunities for improvement, and gather feedback for continuous service enhancement.

Beauty Specialist

Freelance
01.1995 - 10.2017

With over 20 years of diverse experience spanning cosmetology, skincare, and salon management, I have consistently demonstrated success in cultivating lasting client relationships, driving revenue growth, and leading high-performing teams.

  • Successfully managed daily operations of a thriving salon, overseeing a dynamic team of stylists, estheticians, and support staff.
  • Implemented strategic marketing initiatives to attract new clients and retain existing ones, resulting in consistent revenue growth year-over-year.
  • Developed and launched new service offerings and retail products, staying abreast of industry trends and client preferences.
  • Nurtured a positive and collaborative work environment, providing ongoing training, mentorship, and performance feedback to team members.
  • Built strong relationships with vendors and suppliers, negotiating favorable contracts, and ensuring high-quality products and services for clients.

Education

License from the California State Board of Barbering and Cosmetology - Barbering and Cosmetology

Moro
Glendale
10-1995

Skills

  • Excellent communication and interpersonal skills
  • Proficient in effectively managing multiple projects concurrently
  • Strategic thinking and problem- solving abilities
  • Proficient in MS Office, Adobe, CRM, Cvent, and Canva
  • Product Knowledge: Deep understanding of skincare and beauty products, including ingredients, benefits, and usage instructions
  • Sales Strategy: Ability to develop and execute effective sales strategies to meet or exceed sales targets
  • Consultative Selling: Skill in using a consultative approach to understand customer concerns and recommend appropriate products or solutions

Timeline

Co-owner/Head of Marketing

Spruce Staging & Design
08.2022 - Current

Marketing Manager

Joho Construction
02.2020 - 06.2022

Live Show Producer

Freelance
01.1995 - Current

Beauty Specialist

Freelance
01.1995 - 10.2017

License from the California State Board of Barbering and Cosmetology - Barbering and Cosmetology

Moro
Mavis Hilsdon