Christopher Meares
National Account Sales Professional
2028 Kolb Ridge Ct SW
Marietta, GA 30008
U.S.A.
Summary
National Account Sales Director known for their analytical, data driven approach to hitting goals with above average growth, supported by the ability to build strong, lasting relationships for 14+ years.
Overview
18
18
years of professional experience
Work History
Key Account Manager
Red Bull
04.2023 - Current
- Mange multiple Key Accounts to build, budget, and execute full year sales strategy.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Accounts managed include: Gate Petroleum, First Coast Energy, Parker's, Jet Foods, Jones Petroleum, Clipper Petroleum, and Golden Pantry
- Gained permanent front end cold in my two largest customers in less than one year. Utilized existing equipment when possible and created a custom endcap solution when our existing portfolio did not meet their needs.
- Grew our product space, assortment, and distribution in all customers in less than one year.
- Build large Excel data tables to deep dive into our current business trends and extrapolate opportunities
<p>Business Development Manager</p> <p></p>
PepsiCo / Gatorade
4 2019 - 04.2023
- Manage our Value Added Protein portfolio with all PepsiCo bottler locations, franchise bottlers, regional accounts, and national accounts
- Accounts managed include: Circle K, EG Group, GetGo, Sheetz, TCA, Ahold, Giant Eagle, Meijer, Rite Aid, Planet Fitness, etc.
- Work with buyers and Key Account teams to build, budget, and execute full year sales strategy at all divisional accounts and national accounts for the North Division
- Top to bottom build of our full year innovation launch strategy, and budget for the North Division
- Pull and build large Excel data tables to deep dive into our current business trends
<p>National Accounts Sales Director - Foodservice & Military </p>
Hormel Foods / CytoSport, Inc.
03.2015 - 04.2019
- Ranked #1 / 5 Sales Directors 2015-2018 in my assigned national accounts and/or field team coverage
- Managed some of the top Pepsi distributed and other food distributor accounts including: Planet Fitness, Compass Group, Aramark, Sodexo, USG, Marriott, Hyatt, Hudson News, HMS Host, etc.
- Managed all US(CONUS) and overseas(OCONUS) US Military exchange and commissary accounts including: AAFES, MCX, NEXCOM, and DeCA
- Presented to HQ buyers and drew up marketing programs with sales incentives to hit goals
- Used large Excel files extensively with 250,000+ accounts to identify sales opportunities
- Negotiated contracts for national accounts, brokers, and third party suppliers
- Trained and manage a newly expanded Foodservice team
<p>South and Southeast Sales Manager</p>
CytoSport, Inc. - Makers of Muscle Milk
06.2010 - 01.2016
- Hit goals by tracking sales teams with extensive reports to close voids, improve existing accounts, manage sales incentives and communicate with effective presentations
- Key Account ownership on various national and regional accounts in both Large and Small Format, including: Circle K, QuikTrip, RaceTrac, Atlanta Retailers Association, 7-Eleven, Southeastern Grocers, Publix, Kroger, Walgreens, etc.
- Ranked #1 in sales growth nationally among my peers: 2010, 2011, & 2014
- Covered over 100 Pepsi sales and distribution centers
- Managed numerous Sales Managers to increase volume and distribution
- Promoted from an Area Sales Manager up to a Region Manager in 2012
<p>General Sales Manager</p>
New Way Distributing, LLC
06.2006 - 06.2010
- Plan and oversee yearly sales objectives for entire sales team
- Build go-to-market strategy for new beverage product lines in the Georgia Market
- Successfully rolled out new to market beverage lines including: Fuze Tea, NOS Energy Drink, Vitamin Water, Izze Sparkling Juice, and Muscle Milk
- Promoted from Sales Representative to General Sales Manager in 2008
Skills
Sales Management
Key Account Management
Contract Negotiations
Communication & Presentation Skills with PowerPoint & Word
Team Management
Timeline
Key Account Manager
Red Bull
04.2023 - Current
<p>National Accounts Sales Director - Foodservice & Military </p>
Hormel Foods / CytoSport, Inc.
03.2015 - 04.2019
<p>South and Southeast Sales Manager</p>
CytoSport, Inc. - Makers of Muscle Milk
06.2010 - 01.2016
<p>General Sales Manager</p>
New Way Distributing, LLC
06.2006 - 06.2010
<p>Business Development Manager</p> <p></p>
PepsiCo / Gatorade
4 2019 - 04.2023
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