Dynamic leader and adept communicator with a proven track record of exceeding sales goals by up to 50% at REI Recreational Equipment INC. Specializes in process optimization and relationship building, leveraging expertise in customer service and sales strategy across diverse platforms. Demonstrates steadfast reliability and precision in execution, driving continuous improvement and team success.
Overview
22
22
years of professional experience
Work History
Self-Employed Resale Business
Self-Employed Resale Business
Trophy Club, TX
05.2012 - Current
Managed diverse resale platforms, including eBay, Poshmark, Kidizen, Facebook Marketplace and Whatnot Live Auctions, tailoring strategies to optimize sales based on items categories
Sales Lead
REI Recreational Equipment INC
Southlake, TX
07.2019 - 11.2024
Led front-of-house operations, oversaw and facilitated daily operations, membership and credit card sales, high volume register sales, cash and credit card handling, including, opening and closing duties
Consistently exceeded coworkers and managers in membership sales by 30-50%, regularly ranking in the top three for the market membership sales and within the top 14 in the southwest district
Developed leadership skills to lead front of house sales associates, providing training, performance feedback, and strategic guidance to improve service delivery and team cohesion
Delivered comprehensive product knowledge to customers and gathered insights from all departments to enhance service and quality support
Executed visual displays: implemented designed visual merchandising layouts to attract customers and drive product sales
Maintained merchandising standards in impulse, footwear and women's department introducing new products and ensuring timely restocking
Conducted employee training on multi-platform software and tools to enhance team efficiency and technical proficiency
Oversaw online order fulfillment and in-store pick-up processes with precise attention to detail, avoiding errors and delivering smooth daily operations
Participated in Culture Committee meetings to contribute to organizational initiatives and foster a positive workplace environment
Engaged with sales representatives and attended product education sessions
Facilitated morning meetings, to provide group encouragement, and drive enthusiasm for membership and retail sales
Esthetician
Bella Fiore Organic Med Spa
Seattle, WA
08.2011 - 11.2024
Performed hands-on skincare services, including chemical peels, waxing, sugaring, and facials
Developed comprehensive protocols for patient care and employee training
Self-Employed Esthetician
Self-Employed
Edmonds, WA
01.2011 - 11.2024
Leveraged social media platforms to expand client engagement and grow the customer base
Esthetician
Vaar-M Salon and Wellness
Kirkland, WA
12.2003 - 11.2024
Provided a full range of classic skincare services, including full body waxing, facials, microdermabrasion, chemical peels, suction face and body toning, lymphatic drainage, and makeup application
Conducted retail sales and actively self-promoted to generate leads and increase customer engagement
Lead Esthetician
Longevity Medical Clinic
Kirkland, WA
04.2003 - 11.2024
Managed and led an esthetic team, overseeing operations, fostering professional development, and maintaining high-quality service delivery
Served as project manager for medical supplements, overseeing inventory control and ensuring efficient stock management and supply chain operations
Oversaw purchasing and inventory management for aesthetic supplies, ensuring optimal stock levels and seamless operational efficiency
Performed a wide range of medical skincare and body services using class II medical devices, including Synergy infrared body sculpting and Palomar pulsed light treatments for skin rejuvenation and hair reduction
Coordinated with vendor representatives for equipment procurement and facilitated educational initiatives to enhance staff training and product knowledge
Appeared on local radio to promote skincare service, generate leads and share expert insights on skin health and treatments
Featured in online commercials to generate leads and promote brand awareness for skincare services
Education
Esthetician License - Medical Esthetics
Greenwood Academy
Seattle, WA
11-2000
Skills
Team-Oriented Leader
Customer Service Proficiency
Precision in Execution
Effective Relationship Development
Relationship Building
Effective Communication
Effective Audience Engagement
Process Optimization
Collaborative Team Player
Effective Solutions Development
Continuous improvement
Negotiation and persuasion
Steadfast Reliability
Affiliations
Three-time Nominee for The Anderson Award (REI)
Languages
English
Native/ Bilingual
Accomplishments
Created and established a leadership role in Front of House Operations at REI
Esthetic Department sales exceeded targets, resulting in bonuses for all three medical clinics
References
References available upon request.
Timeline
Sales Lead
REI Recreational Equipment INC
07.2019 - 11.2024
Self-Employed Resale Business
Self-Employed Resale Business
05.2012 - Current
Esthetician
Bella Fiore Organic Med Spa
08.2011 - 11.2024
Self-Employed Esthetician
Self-Employed
01.2011 - 11.2024
Esthetician
Vaar-M Salon and Wellness
12.2003 - 11.2024
Lead Esthetician
Longevity Medical Clinic
04.2003 - 11.2024
Esthetician License - Medical Esthetics
Greenwood Academy
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