Logan Westberg
Tucson,AZ
Summary
Reliable Account Executive excited by helping customers, building efficient processes, and discovering new solutions to old problems.
Overview
6
6
years of professional experience
Work History
Account Executive - Brands
Catch+Release
01.2024 - 07.2024
- Cold prospected (call, email, LI, etc.) 10 opportunities in my first Q, and 23 the next
- Consistently wrote email sequences for myself and colleagues, delivering 40%+ open rate and ~5% conversion
- Quickly pivoted to a new and experimental sales model, closing the first deal on my team after the shift.
Account Executive
VMware
06.2021 - 12.2023
- Covered a wide range of verticals including Enterprise and SLED, but most recently Corporate and Healthcare as a specialist in software load balancing
- Managed 50+ deals per Q from start to close, averaging $100K-$300K, up to $1M+
- Contributed to over $6M in global bookings in my first half as an AE
- Achieved over 310% of plan last fiscal half, and 230% this latest quarter
- Worked closely with a team of 50+ sellers, 10 Regional Directors, and several strategic partners to enable 395% growth in pipeline and 81% in YoY bookings.
Strategic Accounts Specialist
VMware
10.2020 - 06.2021
- Supported strategic deals for F500 accounts in the US West and APAC region
- Identified prospects with high propensity for software-defined load balancing needs across 80K+ accounts, and enabled sellers to generate $10M+ in pipeline
- Frequently generated reports for BU leadership that provided valuable insight on marketing campaigns, specialist resource allocation, and other investments.
Inside Sales Representative
VMware
07.2019 - 09.2020
- Post VMware acquisition, enabled 40+ internal Core Account Executives to build out an initial presence for Avi's solution in Commercial accounts for US West
- Achieved 120% quota attainment of $9M goal in first recorded half
- Coordinated resolutions to internal and customer-facing service tickets, resulting in a strong understanding of corporate structure.
Lead Development / Sales Development Rep
Avi Networks
10.2018 - 07.2019
- Starting in a 3 month apprenticeship as an LDR, I created over 150 'Account Briefing' documents, significantly shortening research time by the US West SDR team
- As an SDR, I covered Pacific NorthWest and Heartland account teams by setting, and hosting first meetings with F100 companies
- Generated $12M+ in outbound pipeline, contributing to $4M+ in bookings
- Recorded highest call activity among my colleagues every month I was in this role.
Education
Graduate Sales And Marketing -
Praxis
Skills
- Pipeline Tracking
- Securing / Documenting Commitments
- Customer Presentations / Demos
- Coordinating POC's To Close Quickly
- Prospecting
- Identifying Target Market
Timeline
Account Executive - Brands
Catch+Release
01.2024 - 07.2024
Account Executive
VMware
06.2021 - 12.2023
Strategic Accounts Specialist
VMware
10.2020 - 06.2021
Inside Sales Representative
VMware
07.2019 - 09.2020
Lead Development / Sales Development Rep
Avi Networks
10.2018 - 07.2019
Graduate Sales And Marketing -
Praxis
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