Ron Bromfield

• Industrial instruments company hired by the Board of Directors to conduct a comprehensive company turnaround.
• We reduced the number of facilities from four down to one, headcount reduction from 64 to 35, and increased cash flow by 30%

$300M patient monitoring company, with stand-alone and central patient monitoring products

• Directed all aspects of sales, marketing, and technical service functions of a 300 employee operation
• Reversed sales bookings from 8% decline to 11% increase by reducing sales team turnover of 30+% to 10%. Increased sales team performance by shifting culture from clinical focus to customer service orientation.
• Overhauled the sales organization and structure, implemented a sales recognition, reward, and responsibility expectations (base compensation and commission) of the entire sales team.
• Substantially reduced operating expenses by 18% within one year; reduced headcount by 5% and field sales infrastructure

medical device / high-end technology organization that used satellite imagery to detect cancer in PAP smears

• Hired by the Board of Directors, at that time the organization had five months of operating cash remaining; consolidated operations to place the Company into break-even position, as preparation to sell the company.
• Provided leadership and transition management of a successful merger with AutoCyte, to create a new company, TriPath. Shareholders realized a 30% increase in stock value.

• One of five founders that capitalized on our executive experience to identify a product opportunity, implement world class supply chain management, received ISO:13485 certification and implemented a strategy to create worldwide network of independent sales agents to distribute our products.

• Vice President, Marketing, Sales, and Technical Service – Provided leadership to an organization of 300 Team Members to sell and service $150M+ / year in LIFEPAK defibrillators and associated products.
• Director of Production – Lead the initiative to reduce headcount through department reorganization
• Director of Materiel – Converted purchasing and materiel management to Just-in-Time (JIT) methodology to achieve $4M in inventory savings and 15% headcount reductions
• Director of International Sales & Marketing – Managed the fastest growing, most profitable sales results
• International Market Manager – Provided leadership in the market development of the shock advisory technology
• Product Manager – Selected by the company to transfer a noninvasive blood pressure technology to Physio
• Project Manager – Received an award as corporate recognition for the development of LifePak 7 monitor/defibrillator
• Product Specialist – Selected to be the marketing liaison with engineering to coordinate the LifePak 6 recall
• Company Spokesperson to address local media during a company crisis; FDA stopped all shipment of products and the company signed a consent decree, that stipulated substantial changes to company processes.