María José Rey Caipa
Orlando,FL
Summary
Innovative Marketing leader with 2+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Achievement-oriented and collaborative professional bringing expertise in brand management, brand exposure and effective engagement. Articulate communicator, natural leader and organized manager.
Overview
3
3
years of professional experience
Work History
Corporate Marketing Trainer
Citi Marketing
Orlando, FL
08.2021 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured 50 new customers per week by optimizing business strategies and launching products to diversify offerings.
- Developed and executed ongoing charitable and community events.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Coordinated workshops for employees to better understand company mission, streamlining daily activities and aligning worker and company priorities.
Social Media Marketing Manager
Palacio de la Gallina el Político
Bogota, Colombia
03.2020 - 07.2021
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Ran Facebook and Instagram Ads which reached 498.044 people and 777.875 impressions averaging $0.48 per click
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Increased product and services sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Marketing and Social Media Intern
Original Retro Brand
Greenwood, SC
11.2019 - 05.2020
- Assisted in developing campaigns and executing strategies to increase engagement and social media presence
- Created engaging content to catch attention of potential customers.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Analyzed various marketing projects that would engage new leads and potential customers.
Social Media Content Producer and Video Editor
Owl Magazine
Bel Air, MD
08.2018 - 01.2019
- Developed marketing content such as blogs, videos, promotional materials and advertisements for social media.
- Assisted with post-production process, including sourcing royalty-free music, video and images
- Worked as a video editor in a fast-paced production environment
- Performed reports and voiceover on documentaries and interviews.
Education
Bachelor of Science - Mass Communications
Lander University
Greenwood, SC05.2021
Associate of Applied Science - Mass Communications, Production And Announcing
Harford Community College
Bel Air, MD05.2019
Skills
- Corporate Communication
- Verbal and Written Communication
- Marketing Program Management
- Strategic Marketing
- Relationship Building
- Time Management
- Adobe Creative Suite
- Team Recruiting and Training
- Marketing Plan Development
- Public and Media Relations
- Corporate Marketing experience
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Elementary
Timeline
Corporate Marketing Trainer
Citi Marketing
08.2021 - Current
Social Media Marketing Manager
Palacio de la Gallina el Político
03.2020 - 07.2021
Marketing and Social Media Intern
Original Retro Brand
11.2019 - 05.2020
Social Media Content Producer and Video Editor
Owl Magazine
08.2018 - 01.2019
Bachelor of Science - Mass Communications
Lander University
Associate of Applied Science - Mass Communications, Production And Announcing
Harford Community College
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