Zelio Freire MBA
Miami,FL
Summary
Results-driven growth professional with over 15 years of experience in identifying and capitalizing on market opportunities to drive business growth. Expertise in developing and implementing strategic growth plans while fostering collaborative team environment. Track record of 68% YoY revenue growth, 350% brand scale-up, and 140% ROI by uniting performance marketing, demand generation, and advanced analytics. Proven builder of high-performing cross-functional teams. MBA in management. Speaks English, Portuguese, and Spanish.
Overview
16
16
years of professional experience
Work History
Head of Growth & Operations
LEMONLESS AI
07.2024 - Current
- Unified sales & marketing with AI insights, increasing brand visibility by 25% in user traffic.
- Implemented end-to-end automation, trimming costs and elevating efficiency by 50% in CAC.
- Rebranded website via AI systems to achieve over 70% longer time on site and user retention.
- Deployed AI- lead generation systems, to increase conversion by 15% through lifecycle marketing.
Marketing Director
AI TECHNOLOGIES CO
01.2023 - 06.2024
- Led omnichannel growth strategy and owned $2M+ ad budget and P&L; grew revenue from $12M to $20M (68% YoY).
- Delivered 11.5× ROAS across Google/Meta/TikTok by optimizing audience segmentation and creative testing; improved paid media ROI to 140%.
- Built and scaled cross-functional growth team from 1 to 12, implementing weekly KPI cadences and OKRs to align sales and marketing.
- Repositioned brand and executed content + SEO program that increased brand awareness by 350% and web traffic by 153% in 9 months.
Global Marketing Manager
BE IN CRYPTO
03.2021 - 12.2022
- Grew global engagement 35% via SEO, content, and multilingual expansion.
- Hired & mentored 10 + marketers; cut onboarding time 20%.
- Introduced 7 new language sites, raising monthly visitors 40% and ranking as top-5 crypto news outlet.
- Boosted UX conversion 20% through A/B tests and heat-map-driven design.
Marketing & Business Consultant
ZAAFA CONSULTING
06.2011 - 02.2021
- Advised 12 + startups; trimmed ad spend 20% and tripled ROI.
- Elevated client engagement 25% while lowering costs 10%.
- Delivered market research, funnel builds, CRM roll-outs, and go-to-market plans.
Marketing Manager
TREND GROUP
02.2016 - 09.2017
- Managed $500 K + budget across U.S. & Canada; increased conversions 43%.
- Expanded digital presence 10× through SEO, PPC, and social initiatives.
- Led full brand refresh, boosting visibility 30%.
Media Director
GMARKETING
10.2010 - 05.2013
- Grew client revenue 41% and profit 13% via optimized media buys.
- Created strategy, buying, and analysis for 10 + clients.
Media Analyst
GMARKETING
10.2009 - 10.2010
- Crafted media plans delivering higher ROI and negotiated cost savings.
Education
Master of Business Administration - Management
Saint Leo University
Tampa, FL01.2015
Bachelor of Marketing - undefined
Estacio de Sa University
Fortaleza, BR01.2011
Skills
- SEO
- SEM
- PPC
- Digital Marketing
- Brand Development
- Social Media
- Lead Generation
- Content Strategy
- B2B
- Go-to-Market
- Pipeline Optimization
- LTV/CAC
- Project Management
- Budget
- P&L
- Forecasting
- GA4
- Meta Analytics
- SEMrush
- Attribution Modeling
- HubSpot
- Salesforce
- Zoho
- Google Tag Manager
- Optimizely
- Marketing Automation
- Email Nurturing
- A/B Testing
- Generative AI
- ChatGPT
- Machine Learning for Marketing
- AI-Driven Analytics
- Google Ads
- Facebook Ads
Accomplishments
- 68% YoY revenue and 27% profit increase (AI Technologies Co)
- 11.5 × ROAS and 140% ROI on paid media
- 350% brand-awareness lift and 153% traffic surge
Languages
English (Native)
Portuguese (Fluent)
Spanish (Advanced)
Timeline
Head of Growth & Operations
LEMONLESS AI
07.2024 - Current
Marketing Director
AI TECHNOLOGIES CO
01.2023 - 06.2024
Global Marketing Manager
BE IN CRYPTO
03.2021 - 12.2022
Marketing Manager
TREND GROUP
02.2016 - 09.2017
Marketing & Business Consultant
ZAAFA CONSULTING
06.2011 - 02.2021
Media Director
GMARKETING
10.2010 - 05.2013
Media Analyst
GMARKETING
10.2009 - 10.2010
Bachelor of Marketing - undefined
Estacio de Sa University
Master of Business Administration - Management
Saint Leo University