Barbie Keyser

As a Marketing Manager, I lead and oversee comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. My key responsibilities include:

• Develop and implement marketing plans that align with business objectives and target market segments across all channels for various cities.
• Manage and mentor a six-person team of marketing professionals, fostering a collaborative and high-performance work environment.
• Oversee strategy, content creation, execution, and optimization of multi-channel marketing campaigns—events, digital, print, TV, and social media—ensuring consistent messaging and brand integrity.
• Manage the annual marketing budget valued at $1.6M, ensuring efficient allocation of resources and maximizing ROI.
• Lead the planning and execution of all consumer facing events, ranging from intimate gatherings and tabling events to large-scale functions hosting up to 500 guests.

• Developed and implemented social media strategies that aligned with business goals for a target audience of over 35k followers, resulting in a 137% increase in impressions and a 95% increase in reach.
• Created engaging and educational content for various social media platforms, including Facebook, Instagram, TikTok, and YouTube to increase community engagement and yearly revenue. 
• Executed social media campaigns to promote new location openings, new treatment offerings, and events, ensuring consistency in messaging and brand voice.

• Oversaw and nurtured all digital leads, ensuring timely follow-up and effective lead conversion strategies with over an 80% conversion rate. 
• Contributed to the development and implementation of comprehensive marketing campaigns, coordinating timelines, deliverables, and budgets to ensure timely and within-budget project completion.
• Organized and assisted in production of company events, trade shows, and promotional activities, ensuring seamless execution and maximum impact.