Joshua Wakeford
Youngstown
Summary
A Product Marketing expert with an Engineering and Business background that takes pride in problem-solving and collaborating with cross-functional teams. Excelling at compiling and analyzing data in order to make confident and logical decisions for the success of the business. Offering extensive knowledge of in technical, consumer, and competitive landscapes for bathing fixtures and general home renovation.
Overview
8
8
years of professional experience
Work History
Product Marketing Associate - Bathing
LIXIL Group
02.2021 - Current
- Managed of a product portfolio consisting of over 250 SKU's, generating $130 million in annual revenue
- Played pivotal role in developing product strategy roadmaps for multiple different product types within the category
- Compiled and analyzed market and competitor data to identify product gaps and market opportunities as well as internal manufacturing capabilities in order to develop core strategies
- Was instrumental in the execution of the largest product in decades, encompassing dozens of SKUs across multiple third party and internal manufacturing facilities
- Built and analyzed Profit & Loss reports to determine profitability of current and future product lines
- Responsible for the activation of all new SKUs for the bathing category
- Successfully implemented SKU rationalization based on profitability, sales, and manufacturing complexity
- Utilized sales data in order to create reports highlighting margin, unit sales, and net sales as well as against mission goals
- Created reports analyzing trends in consumer reviews in order to effectively understand current consumer perception of products and then worked with manufacturing and quality teams to create and complete corrective actions
- Conducted new product training for sales and customer service team members
- Participated in Retail Customer Product Line Reviews
- Worked with various team members to complete technical driven documents for new products such as installation instructions and specification sheets
- Assisted in the launch of multiple products through the Stage Gate Process in order to meet deadlines and goals
- Creation and maintained consumer and technical information for multiple consumer resources (spec sheets, price book, website, etc), through multiple systems
Manufacturing Optimization Engineer
LIXIL Group
06.2016 - 01.2021
- Lead Project Manager on multiple process improvement projects throughout the facility
- Conducted Cost Accounting analysis for multiple product in the facility to determine cost and profitability for the facility
- Manage project teams consisting of members from multiple departments including Finance, Operations, Engineering and Operations
- Worked closely with Finance and Engineering to create cost estimates for new product entering the facility
- Utilization of SAP to create cost comparison analysis between product volumes
- Analyze scrap and rework data in order to create cost savings projects
- Managed over $1,000,000 in Capital Expenditure Projects ranging from equipment installations to facility upgrades
- Implemented multiple measurable cost savings projects that lead to hundreds of thousands of dollars in savings
- Launched over dozens of new producst and created process documentation and employee training for each product to ensure manufacturing stability
- Created Microsoft Access Databases for both facilities in order to easily and quickly obtain production data
Education
Masters in Business Administration -
Youngstown State University
Bachelors of Science in Engineering - Industrial And Systems Engineering
Youngstown State University
Skills
- Product Strategy and Roadmap Creation
- Product Launch and Activation
- Compiling and Analyzing Data
- Product Costing
- Competitive Market Analysis
- P&L Analysis
- Critical Thinking and Problem Solving
- SAP
- Project Management
- Leadership and Communication Skills
Timeline
Product Marketing Associate - Bathing
LIXIL Group
02.2021 - Current
Manufacturing Optimization Engineer
LIXIL Group
06.2016 - 01.2021
Masters in Business Administration -
Youngstown State University
Bachelors of Science in Engineering - Industrial And Systems Engineering
Youngstown State University
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