Sujit Tepal

• Leading and implementing data centric solutions through applied data science in collaboration with senior executives and key stakeholders
• Leading team of data scientists, data engineers & BI developers ensuring delivery and adoption of solutions
• Developing Machine-Learning capabilities (tech products) around Store sales potential, Assortment optimization, asset allocation, etc.
  o E.g., Identified $55mn revenue potential through store where cooler placements will yield better ROI
• Mentor, guide data scientists to solve complex business problems identified by stakeholders
• Driving process automation initiatives for robust data ecosystem (70% Time efficiency in building store potential models)
• Engage with key BU stakeholders to drive methodological and operational thought leadership aligned to their business needs.

• Spearheaded setting up of analytics service model as offering ($2mn ticket size and built small team of 25 data engineers & data scientist)
• Built digital assets powered by predictive models augmenting business planning e.g., Dealer sales order processing console for major automobile client and Media Mix Optimization platform
• Provided consulting services to startups in designing analytics workbench and platforms (Cloud Infrastructure AWS and AZURE)
• Played role of collaborator by bringing in experts from technology, UI/UX and AI/ML specialists.

• In 9 years built formidable team of advanced analytics and consulting professionals to deliver analytical solutions in marketing effectiveness [>>$250mm -potential annual value delivered year on year]
• Managed the service engagement for Unilever's Global Marketing Mix Model , Category Growth forecasting & other advance analytics Programs.
• Spearheaded account related goals i.e., budget planning/phasing, quality assessment, and stakeholder management across 20+ countries
• Led proprietary product development “Always on Platform” for marketing mix modeling and demand forecasting models.
  o Near real time reporting of price elasticity as feed to client’s Net Revenue Management system (price premiumization worth $450mm)
  o Quarterly demand forecasting for 100+ cells across 20+countries
• Devised analytics infrastructure embedding ML techniques (“R” & “Python”) & Automation of process
• Developed strong team of data scientists and enhanced well-rounded culture by actively coaching and mentoring (45+ Team)

• Led media planning engagement for leading multinational computer technology client - Account Size ~10mn
• Designed and Executed Lead generation model- using media mix modeling- 20% efficiency in budget allocation
• Led a team of media consultants for end-to-end process enhancement

Started off my career in an ERP product development company in 2003 as a client servicing Trainee. In 2004 moved to strategic media planning. During my media planning stint, I have worked with some renowned names like Group M, Madison and StarCom

• Media planning and buying for key accounts (Telecom and Online services)