Raul Crespo
Los Angeles,CA
Summary
Dynamic Senior Account Executive with over a decade of proven success in driving revenue growth through strategic partnerships and innovative sales methodologies. Expertise in leveraging CRM platforms, including Salesforce and HubSpot, to consistently exceed sales targets while crafting compelling business proposals that resonate with clients. Bilingual in English and Spanish, adept at negotiation and consultative value selling, with strong strategic planning and market research skills to thrive in fast-paced environments. Committed to delivering exceptional results and fostering lasting client relationships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Account Executive
SHEIN
09.2023 - Current
- Served as Founding Senior Account Executive, instrumental in launching and scaling the U.S. marketplace by forging 200+ strategic partnerships that accelerated national revenue growth.
- Led performance diagnostics and GTM feedback loops, uncovering underperforming segments and enabling data-backed initiatives that drove $24M+ in quarterly revenue.
- Developed 600+ tailored sales proposals and high-impact client presentations, using consultative and solution-based selling to drive engagement and close rates.
- Built and managed full-cycle sales processes from the ground up, including prospecting, forecasting, and cross-functional alignment — consistently surpassing quota and helping define foundational sales playbooks.
Enterprise, Business Development
Salesforce
01.2022 - 08.2023
- Engaged with C-Suite decision-makers by delivering personalized solutions and helped identify the biggest setback across technology and constituents.
- Led tailored presentations, demonstrating the unique benefits of Salesforce’s solutions, through engaging webinars, resulting in over 90% attainment to goal.
- Maintained a robust pipeline in Salesforce CRM, exceeding sales targets with an average deal size of $120,000.
Mid-Market, Business Development
Blackline
04.2020 - 12.2021
- Cultivated relationships with C-Suite executives, securing an average of 54 deals quarterly.
- Analyzed feedback from 500+ mid-market clients during discovery calls; crafted compelling value propositions based on insights that directly contributed to a measurable increase in new account acquisition opportunities.
- Managed deals averaging $60,000, consistently outperform established performance benchmarks.
Commercial Sales Representative
Marcus & Millichap
01.2018 - 04.2020
- Generated over 100 qualified leads weekly through strategic sales calls and prospecting emails.
- Conducted thorough market research for over 30 properties, delivering actionable insights that led to a successful bidding strategy; increased overall win rate on competitive bids from 25% to 50%.
- Developed targeted marketing campaigns based on comprehensive competitor analyses; utilized findings revealing gaps in service offerings, leading directly to the closing of an average listing price of $1.2M.
Retail Account Manager
Dyson
06.2016 - 12.2017
- Cultivated and sustained strategic partnerships with key regional retail accounts, achieving a 95% satisfaction rating through tailored solutions that addressed specific client needs for Dyson products.
- Analyzed client data across retail regions for Dyson, uncovering 25 distinct opportunities for growth that led to strategic recommendations, driving increased market presence, and customer engagement efforts.
- Oversaw 10+ key accounts, boosting sales growth for Dyson products.
Recruiter & Fundraiser
St. Jude Children’s Research Hospital – ALSAC
09.2014 - 06.2016
- Led fundraising and marketing strategies that attracted more than 3,000 individual contributors during three years.
- Established partnerships with over 20 local businesses and college administrators while enhancing participation in fundraising efforts by 33% year over year.
- Secured financial contributions exceeding $151,000 for St. Jude Children’s Research Hospital.
Education
Business Administration - Finance & Marketing
Cal Poly Pomona
Pomona, CA01.2017
Skills
- CRM Experience: Salesforce and Hubspot
- Strategic Negotiation
- Relationship building
- Strategic Planning and Forecasting
- Market Research
- Lead Generation
- Full Sales Cycle Experience
- Bilingual: English and Spanish
- SaaS Strategic Networking and Partnership Skills
- Consultative Value-Selling
- Database Management
- E-Commerce / Marketplace Onboarding
- Commercial Real Estate Investment
- Business Development
Certification
- Salesforce Trailblazer
- Real Estate License
LANGUAGES
English - Native
Spanish - Highly proficient
Timeline
Senior Account Executive
SHEIN
09.2023 - Current
Enterprise, Business Development
Salesforce
01.2022 - 08.2023
Mid-Market, Business Development
Blackline
04.2020 - 12.2021
Commercial Sales Representative
Marcus & Millichap
01.2018 - 04.2020
Retail Account Manager
Dyson
06.2016 - 12.2017
Recruiter & Fundraiser
St. Jude Children’s Research Hospital – ALSAC
09.2014 - 06.2016
Business Administration - Finance & Marketing
Cal Poly Pomona