Vineela Gummakonda
Springboro,OH
Summary
A 13+ years IT professional with four years of expertise in Salesforce Business Analysis, five years in Salesforce Administration, and four years in Quality Assurance. Competent in end-user training, user acceptance testing, and business and system requirements. Proficient at using historical knowledge to guide present and future choices.
Overview
13
13
years of professional experience
Work History
Salesforce CRM / Business Analyst
A Squared LTD
01.2023 - Current
- Worked on implementing and optimizing client’s Sales process with Salesforce.com platform having around 200 users
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in organization.
- Supported software development projects by defining clear requirements and effectively communicating them to technical teams.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
- Enabled data-driven decision making with advanced analytics tools, generating valuable insights for organization.
- Performed gap analysis to identify areas of improvement.
Project: Salesforce CRM / Business Analyst
Proximus
07.2022 - 12.2023
- Worked on client’s Service cloud implementation for case management and Experience cloud implementation for Self-Service functionalities
- Lead and implemented Service cloud for customer to streamline customer support process, resulting in improved response times and customer satisfaction ratings
- Helped enhance case management process, defining SLAs, configuring knowledge management systems and entitlements for existing Salesforce service cloud
- Created customized reports and dashboards in Salesforce to provide insights into key performance metrics for Service cloud
- Implemented Salesforce Experience cloud digital experience sites to increase customer engagement and community collaboration
- Helped build and customize Customer Account, Customer Service and Partner portals using Salesforce experience cloud
- Attending demo sessions by IT team to review implemented functionalities and provide feedback
- Performing User Acceptance Testing and coordinating with business users to perform business testing
- Worked closely with stakeholders to identify areas for process improvement and developed innovative solutions to streamline workflows
- Prepared and maintained comprehensive documentation, including process flow diagrams, business requirements documents, and user manuals
- Recommended and implemented AppExchange products/solutions appropriately as per business requirement
- Driven user adoption of Salesforce Service cloud and Experience cloud through effective training programs and ongoing support, leading to increased productivity and efficiency
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Improved business processes by analyzing current practices and recommending optimization strategies.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards.
- Collaborated with stakeholders to define project objectives and criteria.
- Improved business direction by prioritizing customers and implementing changes based on collected feedback.
- Collaborated with stakeholders to identify business needs and data sources.
- Provided technical support for troubleshooting analytics and reporting issues.
- Generated ad-hoc reports to evaluate specific business requirements.
- Generated standard and custom reports to provide insights into business performance.
Salesforce CRM / Business Analyst
BT
05.2019 - 07.2022
- Managed multiple scrum teams' product backlogs by creating and prioritizing epics and user stories for product development for Sales and Service cloud of the customer
- Involved in requirement analysis, evaluation of business user problems, and development of system recommendations
- Analyze business requirements to understand their strengths and weaknesses to determine opportunities to automate processes and functions
- Worked with various business units to create roadmaps and track and baseline milestones
- Developed client deliverables by project requirements and approved documentation standards
- Conducted project-related presentations periodically to the management and stakeholders during project phases like grooming, development, and testing
- Experience using Tools - HP ALM Quality, JIRA, Confluence, Defect Tracker, Solution Manager
- SharePoint
- Attending the meetings with the delegates and follow the testing process and guidelines
- Following the Agile/Scrum techniques and the ceremonies in the team for implementing all kinds of projects and consulting
- Create and review - Test scenarios, Test suite preparation, Test Data creation, Test case execution, and
- Defect logging
Salesforce Application / Admin
Deutch Bank
12.2015 - 05.2019
- Created custom Objects and also worked on Standard objects for customer’s PSBL application
- Responsible for creating Custom Objects, Custom Fields, Tabs, Apps, Page Layouts, Record Types, Field
- Dependencies, Formula fields, Custom Validation Rules and Relationships as per business requirements
- Automated business processes using Workflow rules, Process builder and Flow builder
- Responsible for Import, Export and Update data into salesforce.com using Data Loader
- Responsible for deploying components from one Sandbox environment to another
- Sandbox/Production environment using Force.com IDE tool and Change Sets
- Created and managed user accounts, profiles and roles
- Assigned appropriate permissions and access levels based on user roles and responsibilities
- Define and enforce data security policies using sharing settings, roles and permission sets
- Setup and manage field-level security to control access to specific fields on objects
- Developed and maintained reports and dashboards to provide insights into business performance
- Worked on Data Migration activities using Apex Data Loader, Import Wizard and Data Export
- Collaborated with team members to ensure smooth workflow, resulting in timely project completions.
- Achieved consistent client satisfaction ratings by paying attention to detail during each application process.
ETL / Quality Analyst
Nordea
10.2012 - 12.2015
- Involved in Requirement Analysis, Evaluation, Design, Development, and Implementation using Datastage
- Worked on Data validation, merging, cleansing, and aggregation activities
- Involved in ETL Functional testing
- Involved in testing Reports
- Requirements gathering and freezing of those requirements
- Utilized sources to target data mapping and Business rules associated with ETL processes
- Analyze requirements and frame test scenarios
- Validate the data in the target tables against source data for Sourcing & Ingestion which has 100+ target tables
- Validate the target container tables which has transformed data from Sourcing & Ingestion target tables
- Validate Data Mart which is populated from container tables
- Regression testing for every release
- Testing of data received from various sources, processed and sent for credit risk calculations
- Involved in ETL testing, BI Micro strategy Dashboards, and reports testing
ETL / Quality Analyst
M&S
11.2010 - 10.2012
- Involving in the project project right from the project initiation – understand the Business
- Requirements Document (BRD) and High-Level Design Document (HLD)
- Static review of design documents
- Prepare a test plan and test scenarios – get it reviewed and signed off from the business stakeholders
- Test execution, report status, update QC on a daily basis
- Prepare Test Results Summary Report (TRSR) after the execution completion and sign off
- Validation of the sales data aggregated and loaded into the sales aggregation tables
- Validating the data sources, data transformations, data marts and reports for POS (Point of Sale) data
- Created ETL test data for all ETL mapping rules to test the aggregation and data transformations
- Performed Sanity and regression testing
- Worked collaboratively with Business stakeholders, developers and cross functional team members to enhance overall software product quality
Education
Bachelor of Technology(B.Tech) - Electrical and Electronics Engineering
Acharya Nagarjuna University
Guntur, India05.2010
Skills
- Retail, Telecom, Banking
- Agile, Scrum, Kanban
- Requirement Elicitation and User Stories
- User Acceptance Testing
- App Exchange products/solutions
- Requirements Gathering
- Workflow Analysis
- Business Process Mapping
- Gap analysis
- Stakeholder Management
- Business process improvement
- Salesforce Customization
- User Administration
- Workflow Management
- Process Automation
- Lightning Experience
- Salesforce Analytics
- Salesforce Configuration
- Report building
- Security management
- Service Cloud Management
- Sales Cloud Management
- Data Migration
- Apex Programming
- Marketing Cloud Management
- CPQ Configuration
Affiliations
Over all experience: 13+ Years
Key Experience 2: Salesforce BA : 4 Years
Key Experience 2: Salesforce Admin: 5 Years
Key Experience 3: Quality Analyst : 4 Years
Additional Information
- Worked on configuring security settings using Profiles, Permission Sets, Roles, OWD, Sharing Rules Worked on Data Migration activities using Apex Data Loader, Import Wizard and Data Export Worked on configuring Workflow rules, Process Builder and Flow Builder Worked on configuring Dynamic Email templates and automating marketing campaigns focused on segmented groups Worked on creating Public Groups and Queues Worked on creating Reports and Dashboards Experience configuring and customizing the Salesforce sales, marketing, service and experience cloud Creating and maintaining comprehensive documentation outlining processes, policies and Salesforce help resources As an ETL Quality Analyst, experience validating data sources, data transformations, data marts and reports across various databases Extensive knowledge in ETL Testing, BI report testing, Functional Testing, Webservices testing and User Interface Testing Experience in test planning and execution along with test artefacts at each level like test plans, test cases and test reports Experience in performing Sanity testing and Regression testing Well versed with Test Management tools HP ALM, JIRA, Zephyr, qTest and Target Process Ability to work collaboratively with Business stakeholders, testing teams, Developers and other team members to enhance the overall software product quality
Timeline
Salesforce CRM / Business Analyst
A Squared LTD
01.2023 - Current
Project: Salesforce CRM / Business Analyst
Proximus
07.2022 - 12.2023
Salesforce CRM / Business Analyst
BT
05.2019 - 07.2022
Salesforce Application / Admin
Deutch Bank
12.2015 - 05.2019
ETL / Quality Analyst
Nordea
10.2012 - 12.2015
ETL / Quality Analyst
M&S
11.2010 - 10.2012
Bachelor of Technology(B.Tech) - Electrical and Electronics Engineering
Acharya Nagarjuna University
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