Elizabeth Dumas
Calhoun,LA
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Wax Savvy
Calhoun, LA
01.2022 - Current
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Conducted keyword research to identify new opportunities in organic search results.
- Evaluated effectiveness of digital marketing activities against established objectives.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Researched competitive landscape by monitoring competitor activity online.
- Attended conferences, workshops or events related to digital marketing topics.
Training Manager
Arby's Restaurant
West Monroe , LA
11.2020 - 07.2021
- Organized and coordinated training sessions for new employees.
- Developed training materials, including manuals, guides and handouts.
- Conducted assessments to determine skill gaps of existing personnel.
- Provided coaching and mentorship programs for staff members.
- Monitored progress of trainees through feedback from managers and supervisors.
- Identified areas of improvement in existing training methods and procedures.
Office Assistant
Touching Hands Ministry
Meridian , MS
11.2016 - 04.2017
- Greeted visitors, determined their needs and directed them to the appropriate personnel.
- Provided administrative support to staff members, including copying and scanning documents, filing paperwork, and ordering supplies.
- Organized office operations and procedures, such as managing calendars, scheduling appointments, preparing reports and maintaining records.
- Answered incoming calls in a professional manner and directed callers to the appropriate personnel.
- Performed data entry tasks into various computer systems accurately and efficiently.
- Greeted visitors or callers to handle questions or direct to appropriate staff.
- Organized files, developed spreadsheets, faxed reports and scanned documents to improve organizational workflow.
- Maintained business records by updating customer information.
Education
Associate of Arts - General Studies
Meridian Community College
Meridian, MS07-2008
Bachelor of Science - Biology
University of Louisiana At Monroe
Monroe, LASkills
- Audience Engagement
- Product Promotion
- Social Media Management
- Google Analytics proficiency
- Search Engine Optimization
- Content Marketing
- Google Analytics
- Marketing strategy
- Online Marketing
- Email Marketing
- Keyword analysis
- Digital Marketing
- Social Media Marketing
- Marketing Strategies
- SEO Strategies
Timeline
Digital Marketing Manager
Wax Savvy
01.2022 - Current
Training Manager
Arby's Restaurant
11.2020 - 07.2021
Office Assistant
Touching Hands Ministry
11.2016 - 04.2017
Associate of Arts - General Studies
Meridian Community College
Bachelor of Science - Biology
University of Louisiana At Monroe
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