Sql
Nilay ATMACA
AVP, Product Management- Analytics
Hoboken,USA
Summary
Believer of falling in love with the problem rather than the solution. Execution-oriented Product Management leader with 14 years of success directing development and implementation of analytical strategies on products/platforms to address customers' pain points. Applies powerful blend of technology, market/business systems analysis, software development, P&L management, and leadership skills to optimize processes, drive rigorous product development efforts, and introduce major technology and content enhancements. Readily drives consensus, improve collaboration, and lead by influence. Demonstrates personal integrity by doing the right thing in the face of adversity or personal difficulty.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product Management- Analytics
Munich American Reinsurance Company
New York, NY
07.2018 - Current
- Establish strong product management culture that incorporates best practices in human centered design, data and testing, and agile development
- Ensure successful delivery of complex AI based holistic digital assessment platform solutions through effective project management and stakeholder communication from ideation to execution
- Develop and share best practices across company, demonstrating innovation in new product development process.
- Cultivate usage of documentation, standard processes and guidelines in hybrid work environment for effective time management and prioritization
- Perform multidisciplinary approach to business challenges by combining technical, analytic and business knowledge and work with functional areas to develop and implement operating plan priorities and to achieve performance targets
- Manage multiple projects simultaneously, investigate and understand project priorities and manage queue of development requests
- Direct Report to SVP; manage, coach and mentor team of 10 technical as well as blended product managers
Vice President
JP Morgan Chase
Jersey City, USA, USA
06.2017 - 07.2018
- Communicated periodic changes of key financial metrics such as credit cost, credit income, reserves and risk weighted assets in loan portfolios during stress conditions to lines of businesses, regulators, CFO and CROs
- Partnered with data scientists, lines of businesses and IT in order to define and re-engineer complex processes with appropriate controls; ensure execution of solutions are both tactical and strategic
- Critiqued constructively and challenged methodology used in financial models and their broader contribution to firm’s risk framework
- Managed, coached and mentored end-to-end production team of 4
Head of Data Science
American International Group, AIG
Istanbul, Turkey
05.2013 - 06.2017
- Led end to end predictive modeling projects by utilizing both statistical methods and machine learning techniques and communicated data science insights to technical and non-technical audiences
- Built and implement in-house acquisition, retention, churn, Customer Lifetime Value models to develop actionable insights for direct marketing
- Utilized sales and marketing time series data to estimate impact of various marketing tactics (marketing mix) on sales and then forecasted impact of future sets of tactics
- Managed analytical relationships with 10 multinational financial and FMCG partners to identify, build, deploy and monitor analytical solutions on premise by demonstrating respect, friendliness and willingness to help wherever needed
Data Science Lead
ENGIE
Kocaeli, Turkey
01.2011 - 05.2013
- Provided comprehensive analysis and recommend solutions to address complex business problems and issues using data from internal and external sources and applied advanced analytical methods to assess factors impacting growth and profitability across product and service offerings
- Designed and automated more than 5 dashboards based on key performance indicators for different management levels, leading to increased budget transparency, benchmarking and performance of marketing projections
- Developed data-gathering and reporting structures from ground up and strategized methods capitalizing on usage of data
- Created and cultivated test and learn culture among CRM and digitization groups, creating and executing structured experimentations based on data-driven and market ideas
Data Scientist - Research Analyst
Ipsos Group S. A
Istanbul, Turkey
01.2010 - 10.2010
- Utilized consumer survey data to build predictive modeling to size impact of emotional and rational impact of loyalty for leading Fortune 500 clients
- Conducted focus group analysis to improve features of products or build features for new products
- Performed 5 simulations and A/B tasting to uncovering behavioral impact of height of shelves in supermarkets for Coca Cola
- Established dashboards to monitor impact of TV ads for Unilever, Nestle
- Coached, developed and motivated team members, providing mentoring to junior data scientists on SAS and data mining techniques
Business Intelligence Analyst
Lundbeck Pharmaceutical
Istanbul, Turkey
01.2009 - 11.2009
- Created strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards
- Developed metrics derived from raw pharmacy data to monitor performances of sales reps
- Researched and compiled integrated BI assets into tailored monthly analytics dashboards for senior management with MS Sales Analyzer providing company-wide access to data
Education
Master of Business Administration, Executive MBA -
Bogazici University
Istanbul 09.2015 - 08.2016
Bachelor of Science - Statistics
Mimar Sinan Fine Arts University
Istanbul 09.2004 - 06.2008
Associate of Arts - Marketing and International Trade
Anadolu University
Istanbul 10.2006 - 03.2010
Skills
Critical Thinking
undefinedCertification
Product School, Product Lead Certification
Software
R
Power BI
Tableau
Airflow
SLCD
Miro
MS Office
Azure DevOps
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakens.
Carl Jung
Timeline
Product Management- Analytics
Munich American Reinsurance Company
07.2018 - Current
Vice President
JP Morgan Chase
06.2017 - 07.2018
Master of Business Administration, Executive MBA -
Bogazici University
09.2015 - 08.2016
Head of Data Science
American International Group, AIG
05.2013 - 06.2017
Data Science Lead
ENGIE
01.2011 - 05.2013
Data Scientist - Research Analyst
Ipsos Group S. A
01.2010 - 10.2010
Business Intelligence Analyst
Lundbeck Pharmaceutical
01.2009 - 11.2009
Associate of Arts - Marketing and International Trade
Anadolu University
10.2006 - 03.2010
Bachelor of Science - Statistics
Mimar Sinan Fine Arts University
09.2004 - 06.2008
Product School, Product Lead Certification
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