Summary
Overview
Work History
Education
Websites
Accomplishments
Timeline
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Amber Dieckman

Gahanna,OH

Summary

Results-driven eCommerce & Merchandising Professional with 11+ years of experience in optimizing online sales through strategic merchandising tactics. Demonstrated expertise in curating product assortments, maximizing conversion rates, and enhancing user experience. Proven track record of driving revenue growth, increasing customer engagement, and improving brand visibility. Skilled in data analysis, market research, and trend forecasting to make informed business decisions. Seeking to leverage my skills and experience to contribute to a dynamic eCommerce team.

Overview

19
19
years of professional experience

Work History

Online Merchandiser

Ziff Davis Shopping - RetailMeNot
04.2023 - 05.2024
  • Developed and implemented online merchandising and content strategies to optimize product visibility and drive sales growth for a large portfolio of merchants such as Nike, Home Depot and Academy Sports + Outdoors
  • Analyzed customer buying patterns and website metrics to make data-driven decisions on product placement and pricing using Tableau reporting tool
  • Collaborated with cross-functional teams including marketing, design and sales to enhance the overall online shopping experience
  • Conducted regular competitor analysis to stay informed on industry trends and ensure a competitive online presence

Merchandising Category Specialist

iPromo
01.2021 - 03.2023
  • Conducted regular analysis of market trends, competitor activities and consumer preferences to identify opportunities for promotional product category expansion and improvement
  • Developed and executed merchandising strategies to optimize product assortment within assigned categories
  • Owned, created and communicated company Week in Review sales training deck
  • Assisted in Magento platform migration
  • Managed vendor relationships, negotiated pricing and terms, and monitored supplier performance to ensure quality and on-time delivery of products
  • Utilized data analytics and insights to make informed decisions on pricing, promotions and inventory management
  • Spearheaded PPE & Healthcare company initiative during Pandemic
  • Supported business partners in vendor negotiations and cost increase justifications.
  • Provided strategic guidance by delivering data-driven, actionable category-level insights.
  • Built partnerships with assigned retailers and buyers through presentation of market trends and shopper data.

Webstores eCommerce Specialist

Leaderpromos
08.2019 - 10.2020
  • Collaborated with cross-functional teams to ensure seamless integration of webstore with other business operations
  • Managed and built a large portfolio of company webstores to drive sales and improve user experience
  • Uploaded online product catalogs for promotional products categories ensuring accurate product information, images, and pricing
  • Stayed current on industry trends and best practices in eCommerce to recommend innovative solutions for webstore enhancements
  • Assisted with Uducat platform migration

Assistant Buyer

Zulily
08.2016 - 11.2019
  • Communicated regularly with vendors to negotiate pricing, terms, and delivery schedules
  • Supported buying team in managing product assortments and optimizing inventory levels to drive sales and profitability for Home Furnishings and Home Decor team
  • ProTeam homepage creative representative and SME
  • Assisted senior buyers in sourcing new suppliers and products to meet company's needs and requirements
  • Prepared events by selecting curations based on market trends, competitor activities, and product performance to support buying team in decision-making process

Online Catalog Merchandising Specialist

American Signature Furniture
01.2013 - 08.2015
  • Managed and updated entire online product catalogs for furniture, home decor and lighting categories ensuring accurate product information, images, and pricing
  • Assisted in launch of company eCommerce websites
  • Collaborated with marketing and sales teams to create promotional strategies and campaigns for featured products
  • Analyzed sales data and customer behavior to optimize product placements and improve conversion rates
  • Mentored new employees with company copywriting standards

Creative Manager & Internship

SugarKitty Corsets
01.2005 - 12.2012
  • Collaborated with senior leadership to conceptualize and pitch new business ideas, resulting in a 30% growth in client acquisition
  • Conducted market research and competitive analysis to identify trends and opportunities for brand enhancement, leading to a 25% increase in brand visibility
  • Assisted in the planning and execution of events, including product launches and trade shows, to drive brand awareness and engagement among target audience
  • Oversaw technical production and implementation of online initiatives

Education

B.S. in Human Ecology - Consumer Buying Behavior

The Ohio State University
Columbus, OH

Honors Diploma -

Sidney High School
Sidney, OH

Accomplishments

    Employee of the Month Leaderpromos December 2019

Timeline

Online Merchandiser

Ziff Davis Shopping - RetailMeNot
04.2023 - 05.2024

Merchandising Category Specialist

iPromo
01.2021 - 03.2023

Webstores eCommerce Specialist

Leaderpromos
08.2019 - 10.2020

Assistant Buyer

Zulily
08.2016 - 11.2019

Online Catalog Merchandising Specialist

American Signature Furniture
01.2013 - 08.2015

Creative Manager & Internship

SugarKitty Corsets
01.2005 - 12.2012

B.S. in Human Ecology - Consumer Buying Behavior

The Ohio State University

Honors Diploma -

Sidney High School

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Amber Dieckman