Erin Moore
Philadelphia,PA
Summary
Qualified Marketing Strategist with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
8
8
years of professional experience
Work History
Marketing Director, US Crop Marketing
FMC Corporation
09.2024 - Current
- Lead of a 13-person marketing team across product management, customer success, market research/analytics, content marketing, and marketing communications to develop comprehensive marketing strategies that drive sales growth and promote value propositions across 80+ products.
- Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
- Optimized marketing budget allocation, ensuring effective resource utilization for maximum ROI.
- Spearheaded initiatives to improve customer retention through targeted loyalty programs and personalized communications.
- Collaborated with sales teams to align marketing efforts with business objectives, enhancing overall revenue growth.
- Reported to and advised the Executive Vice President of North America on market dynamics, sales activation and business strategy to grow a $1.3B business across North America.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Managed the US portfolio P&L, demand forecasting, product mix, and net income across 80+ products.
- Influenced sales strategy and government affairs on customer engagement and industry relations to drive demand and advocacy for the US agricultural industry.
Senior Manager, Strategic Marketing & Brand Communications
BASF Corporation
06.2022 - 08.2024
- Oversaw the creation of go-to-market strategy, creative, timelines, and metrics for marketing communications plans to deliver on marketing goals for the divisional brand and individual businesses.
- Managed a team of strategic marketing communications professionals to deliver on business goals, driving profitable growth.
- Partnered with internal departments and external agency resources to deploy communications programs, marketing and demand creation efforts, public relations events, and employee engagement.
- Led selection and management of relevant agency resources, responsible for budget management and effective operations.
- Influenced regional leadership for best practices in marketing communications and customer insights.
- Led cross-functional teams to streamline operational workflows and enhance productivity.
- Collaborated with executive leadership to define long-term masterbrand strategic objectives and performance metrics.
Marketing Manager
BASF Corporation
08.2020 - 06.2022
- Project lead of the NA strategic innovation pipeline for formulation and performance additives resulting in 10 technical projects for growth with EDN North American customers through 2025.
- Strategic lead for global customer strategies focused on share of wallet growth initiatives, consolidation recommendations, innovation planning and an enhanced strategic customer partnership through 2025.
- Creative content manager for the additives’ digital marketing presence in North America resulting in a new podcast series, formulation tool launches, and new webinar series for market topics and new product launches.
- Developed and implemented comprehensive marketing strategies to enhance brand visibility and market presence.
MBA Leadership Development Program
BASF Corporation
06.2018 - 08.2020
- Rotation 1: Product Management Charlotte, NC - Led the methodology and facilitation of Business Continuity Management (BCM) cross-functional workshops for $312M of raw materials, resulting in second sourcing options and mitigation strategies for 75 critical raw materials.
- Created a new formula pricing calculator for the Paper Coatings business to provide accurate pricing for over 20 different customers.
- Rotation 2: Global Marketing Lampertheim, Germany - Served as the Project Management Officer (PMO) for the Opportunity Pipeline initiative, resulting in a globally aligned process to quantify new business opportunities for strategic, global business steering.
- Designed and organized the 2019 Distributor Spotlight in Ludwigshafen, Germany to grow customer partnerships and business with global pharmaceutical distributors.
- Curated and launched MyProductWorld, a virtual pharmaceutical product catalog highlighting key products. Resulted in enhanced customer interactions and higher product volumes through new business development.
- Rotation 3: Regional Controlling (NA) Florham Park, NJ - Conducted data analysis for the North America region and prepared presentations and summaries for the North American Leadership team on regional financial performance.
- Drafted and implemented a strategy for team engagement and stakeholder collaboration for the NA Functional Controlling team as part of the new Global Business Services organization.
- Rotation 4: Sales Strategy & Channel Management Wyandotte, MI - Identified and set up the LEAN Account sales channel to enable customer differentiation and conserve internal resources.
- Established the P&L for internal resource allocation and business rules with existing PM industry stakeholders to support customer and industry growth.
- Designed an internal sales strategy for business steering and portfolio management, resulting in positive EBIT impact.
Consumer Marketing MBA Summer Associate
Johnson and Johnson Consumer, Inc.
06.2017 - 08.2017
- Led development of the $50M Lactaid five-year strategic innovation pipeline, resulting in six products to launch.
- Discovered $20M in additional value to Lactaid brand through business case and cross-functional partner collaboration.
- Conducted data analysis using Nielsen panel and scan data for Lactaid frozen novelty and health of business exploration, resulting in $120M incremental opportunity for brand expansion.
Education
Master of Business Administration - Marketing
Robert H. Smith School of Business, University of Maryland
College Park, MD05-2018
Bachelor of Science - Meteorology
North Carolina State University
Raleigh, NC12-2009
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Strategic planning
- Marketing campaigns
- Business development
- Brand-building strategies
- Market analysis
- Budgeting and allocation
- Partnership development
Community Service
- Member, Alpha Kappa Alpha Sorority, Inc. 2022-Present
- Volunteer, BASF STEM Educators, 2018-2022
- Volunteer, Harvey Gantt African American Museum, 2020 -2022
- Member, BASF African American Employee Resource Group, 2018 -2022
- HBCU Scholarship Chair, BASF African American Employee Resource Group, 2020-2021
- Forte Fellow, Forte Foundation for Women in Management, 2016-2018
- Vice Chair, Cornell University Women of Color Colleague Network Group, 2015-2016
- Board of Directors, Southside Community Center, Ithaca, NY, 2014-2016
Timeline
Marketing Director, US Crop Marketing
FMC Corporation
09.2024 - Current
Senior Manager, Strategic Marketing & Brand Communications
BASF Corporation
06.2022 - 08.2024
Marketing Manager
BASF Corporation
08.2020 - 06.2022
MBA Leadership Development Program
BASF Corporation
06.2018 - 08.2020
Consumer Marketing MBA Summer Associate
Johnson and Johnson Consumer, Inc.
06.2017 - 08.2017
Master of Business Administration - Marketing
Robert H. Smith School of Business, University of Maryland
Bachelor of Science - Meteorology
North Carolina State University