MARY FROST WILLIAMSEN
Omaha,NE
Summary
Entrepreneurial and creative professional passionate about turning innovative ideas into tangible results. Experienced in formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business projects and leading teams of professionals to maximize profits and deliver success. Managed segments of two major eCommerce site redesigns for a Top 100 Internet Retailer. Nine years of ECommerce experience. Proficient in tactical and strategic management of email marketing programs. Project management expertise, with the ability to communicate effectively with clients at all levels of an organization through the C Suite, translating technical concepts for non-technical stakeholders, building cross-functional teams, and creating consensus.
Overview
22
22
years of professional experience
Work History
FOUNDER, LEAD PROJECT MANAGER,PRINCIPAL CONSULTANT
MaryWilliamsen.com
03.2001 - Current
- Founded the company to assist businesses in developing and achieving their business goals and enhancing their online presence
- Managed the build of custom technology solutions, website project management and creation, SEO, website redesign projects, provided web hosting, managed Google Ads campaigns, directed social media campaigns, and email marketing programs
- Technical and creative program and project management, including multivariate testing, web analytics and strategic marketing plans
- Management of contractors and external vendors, collaborating with designers, programmers and technical staff using remote, off-shore talent and on-shore personnel
- Marketing Project Management, most recently for a client with $250k per month budget for digital ad campaigns and collateral
- Created specifications, SOWs, user stories, project timelines; lead daily scrums and agile ceremonies
- Managed relationships with diverse teams, stakeholders, contractors, designers, programmers and video production staff.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Collaborated with clients from concept through final delivery of product or service.
ECommerce
Oriental Trading Co
07.2008 - 10.2016
- Earned over $6M in one year by creating technical specifications for a UX project to improve product presentation of curated collections of party supplies; created user stories, design specifications and test plan for this key product line
- Executed analysis and continuous quality improvement of site visitor engagement and shopping paths to improve usability and increase revenue
- Researched and identified new opportunities for product and brand development.
- Grew sales by more than 20% in other key business categories
- Pioneered new product presentations, devised multivariate testing strategies for landing pages and exposure of key seasonal product lines
- Participated in two site redesigns involving UX/CX design, technical platform changes, site navigation improvements, and technical changes for SEO
- Worked closely with technical development and engineering teams
- Researched market trends to identify customer needs and preferences for increased sales
Email Product Manager
Vente, Inc
01.2006 - 03.2008
- Doubled the company's capacity to deliver Email campaigns on behalf of clients with improved technical process improvements and reduced work effort
- Developed technical specifications, assuming the role of project manager for server migration and installation, technical implementation, and the RFP process
- Increased revenue by 20% - 24% over two fiscal years, while decreasing by 50% the volume of messages needed to achieve financial targets
- Directed improvements in the company's email product and created new standards for product profitability
- Developed product documentation to communicate upcoming features and products to internal teams
- Worked closely with technical development and engineering teams.
- Prioritized roadmap in order to achieve product goals and metrics
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Analyzed metrics to measure product performance.
- Maintained positive vendor relations to build strong partnerships.
- Reviewed new opportunities to drive business strategy at planning sessions.
Education
CERTIFIED SCRUM PRODUCT OWNER (CSPO®)
SCRUM Alliance
CERTIFIED SCRUM MASTER® (CSM®)
SCRUM Alliance
PROJECT MANAGEMENT ACADEMY CERTIFICATE -
Metropolitan Community College
Omaha, NEIIBA® ENTRY CERTIFICATE COURSE IN BUSINESS ANALYSI -
Metropolitan Community College
Omaha, NEBachelor of Journalism - Journalism
University of Nebraska - Lincoln
Lincoln, NEJournalism
Creighton University
Omaha, NESkills
- Certified Scrum Product Owner ®
- Certified Scrum Master ®
- Multivariate Testing
- WordPress and other CMS
- Asana, Jira, Basecamp
- Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
ECommerce
Oriental Trading Co
07.2008 - 10.2016
Email Product Manager
Vente, Inc
01.2006 - 03.2008
FOUNDER, LEAD PROJECT MANAGER,PRINCIPAL CONSULTANT
MaryWilliamsen.com
03.2001 - Current
CERTIFIED SCRUM PRODUCT OWNER (CSPO®)
SCRUM Alliance
CERTIFIED SCRUM MASTER® (CSM®)
SCRUM Alliance
PROJECT MANAGEMENT ACADEMY CERTIFICATE -
Metropolitan Community College
IIBA® ENTRY CERTIFICATE COURSE IN BUSINESS ANALYSI -
Metropolitan Community College
Bachelor of Journalism - Journalism
University of Nebraska - Lincoln
Journalism
Creighton University
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