Project Management Software
Beth Aurora Guerra
Educational Leader
LOS ANGELES,CA
Summary
Dedicated and perceptive educational leader aiming to leverage 13 years of higher education involvement to assist in furthering an organization's mission and values. Accustomed to directing all campus operations with a passion for increasing enrollment, driving student retention to meet university objectives, and developing efficient systems meeting needs of diverse students. Solid relationship-builder with decisive approach to solving operational problems.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Campus Director & Assoc. Campus Director
EI School Of Professional Makeup & Theatre Of Arts
11.2016 - 09.2019
- Directed daily academic administration, faculty support and admissions efforts.
- Developed and oversaw campus budget to support annual planning and goal achievement.
- Increased student enrollment with improved promotional approaches and outreach strategies.
- Kept institution financially sound by devising strategies to reduce expenses, modernize operations and revamp procedures to improve institution operations.
- Strengthened admissions and educational operations by aligning processes to capitalize on new educational trends.
- Oversaw student retention efforts and to maintain campus goals and objectives.
- Managed admissions efforts and drove marketing initiatives for new enrollment.
- Created brand partnerships with top beauty brands & artists, such as: MAC, NARS, LimeCrime, Bioderma, Romero Jennings, Smashbox.
- Created partnertships outside of the beauty industry with brands such as: iHeart Radio, Merluo Media (Power 106), Los Angeles County Fair.
- Consulted with government regulatory and licensing agencies to verify institutional conformance with applicable standards.
Events Manager
LimeCrime Makeup
08.2016 - 09.2017
- Managed administrative logistics of events planning, event booking and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution.
- Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Hired and supervised onsite team of beauty advisors, influencer partnerships, and facility management team.
Student & Career Services Director
EI School Of Professional Makeup
03.2015 - 11.2016
- Advised students/graduates individually and in groups on academic programs for individual interests.
- Pointed students/graduates to relevant information about academic and personal support services available on campus.
- Instructed individuals in career development, job search and application strategies, resume writing and interview skills.
- Planned and promoted career planning presentations, work experience programs and career workshops.
- Oversaw career and job fairs to connect students/graduates with area schools and employers.
- Scheduled guests speakers from the makeup industry to provide supplemental information on all aspects of work in the field.
Student Advisor & Makeup Instructor
Paul Mitchell The School
12.2012 - 08.2013
- Advised students individually and in groups on academic programs for individual interests.
- Pointed students to relevant information about academic and personal support services available on campus.
- Instructed individuals in career development, job search and application strategies, resume writing and interview skills.
- Identified issues that hindered student academic achievement.
- Planned and promoted career planning presentations, work experience programs and career workshops.
- Oversaw career and job fairs to connect students with area schools and employers.
- Delivered supportive and knowledgeable counseling to students with academic or personal concerns.
Admissions Assistant
Paul Mitchell The School
12.2012 - 08.2013
- Helped with interview process, orientation program and implementation of admissions policies as applications were considered and members selected.
- Assisted applicants with admissions packet and served as point of contact throughout admissions process.
- Led tours of facility for potential clients and families to highlight features and benefits of membership.
- Answered phones, called prospects and handled initial email contacts for applicants to Paul Mitchell programs.
- Coordinated and participated in campus recruitment events, orientation programs and open houses.
- Increased student registrations over 70% with improved promotional approaches, outreach strategies and parent engagement plans.
Financial Aid Coordinator
Paul Mitchell The School
05.2011 - 12.2012
- Counseled students and parents about financial aid options and program details.
- Helped individuals complete physical and electronic paperwork such as FAFSA.
- Accepted and processed account payments.
- Monitored financial aid award notices through FAME.
- Designed financial aid reward packages, aligning contents with individuals' monetary and logistical needs.
- Processed federal financial aid verifications per guidelines.
Assistant Director of Financial Aid
The Art Institute Of California
Los Angeles
08.2009 - 05.2011
- Provided financial aid counseling to enrolled and prospective students.
- Reviewed initial financial aid applications for accuracy and compliance with reporting standards.
- Complied with state and federal financial aid guidelines and regulations.
- Advised students in making academic decisions and financial management.
- Presented financial aid workshops to help groups of students and parents navigate process.
- Trained new Financial Aid Officers on Financial Aid procedures, Federal regulations, and compliance standards. Develop, write, and administer annual reviews. Resolve escalated issues with students, parents, and internal customers.
- Work closely with the Directors of Admissions to ensure that our departments were meeting quarterly goals. Developed strategic plan and met with Assistant Directors of Admissions/Financial Aid Officer teams to go over strategic plans and implement them whenever we were not meeting our quarterly goals.
Senior Financial Aid Officer
The Art Institue Of California
10.2008 - 08.2009
- Provided financial aid counseling to enrolled and prospective students.
- Reviewed initial financial aid applications for accuracy and compliance with reporting standards.
- Complied with state and federal financial aid guidelines and regulations.
- Advised students in making academic decisions and financial management.
- Presented financial aid workshops to help groups of students and parents navigate process.
- Designed financial aid reward packages, aligning contents with individuals' monetary and logistical needs.
Education
Bachelor of Arts - English
University of California, Irvine
Irvine, CA 09.2004 - 06.2006
Master of Arts - Education, Educational Leadership
Argosy University
Orange, CA 10.2008 - 06.2010
Skills
Analytical and Critical Thinking
Digital Marketing & Outreach
Logistics & Planning
Adaptability
Coaching
Conflict Resolution
Training and Development
Excellent Communication
Decision Making
Accomplishments
- Documented and resolved staff turnover issue by creating and maintaining culture which led an increase in employee retention.
- Achieved monthly admissions goals through effectively empowering and coaching Admissions team.
- Supervised team of 40 staff members over two campuses, simultaneously.
- Collaborated with team of 20 and liaised with state and regional agencies during re-accreditation processes.
- Developed system and processes in order to streamline operations on two campuses.
Software
Microsoft Office/Google Suite
CRM experience
Timeline
Campus Director & Assoc. Campus Director
EI School Of Professional Makeup & Theatre Of Arts
11.2016 - 09.2019
Events Manager
LimeCrime Makeup
08.2016 - 09.2017
Student & Career Services Director
EI School Of Professional Makeup
03.2015 - 11.2016
Student Advisor & Makeup Instructor
Paul Mitchell The School
12.2012 - 08.2013
Admissions Assistant
Paul Mitchell The School
12.2012 - 08.2013
Financial Aid Coordinator
Paul Mitchell The School
05.2011 - 12.2012
Assistant Director of Financial Aid
The Art Institute Of California
08.2009 - 05.2011
Master of Arts - Education, Educational Leadership
Argosy University
10.2008 - 06.2010
Senior Financial Aid Officer
The Art Institue Of California
10.2008 - 08.2009
Bachelor of Arts - English
University of California, Irvine
09.2004 - 06.2006