Sophie D. Freehling
Portland,OR
Summary
Results-driven sales and marketing leader with a strong background in business development, go-to-market strategy, and campaign execution. Demonstrated success in driving revenue growth, streamlining processes, and maximizing team productivity. Proven ability to build and nurture relationships with key stakeholders, resulting in increased customer satisfaction and loyalty. Committed to delivering exceptional results through strategic planning, effective communication, and a customer-centric approach.
Overview
10
10
years of professional experience
Work History
Director, Sales + Marketing Operations
DevHub
06.2024 - Current
- Boosted brand awareness, generated qualified leads, and built sales pipeline through multi-channel campaigns valued at $1M.
- Oversaw the budgeting, planning, and execution of the entire demand generation strategy.
- Managed and implemented our CRM platform to ensure accuracies in customer data.
- Spearheaded the implementation of an account-based marketing (ABM) strategy, resulting in a 45% increase in qualified leads and a 28% boost in conversion rates for enterprise clients.
- Developed and implemented scalable marketing processes, reducing campaign execution time by 40% and improving team collaboration across Sales and Marketing organizations.
- Managed a team of Sales Development Representatives to achieve pipeline targets and grow our new business engine.
Global Senior Manager, Sales Operations and Enablement
Deel, inc.
04.2023 - 06.2024
- Spearheaded the development and implementation of a comprehensive sales enablement program, resulting in a 30% increase in sales productivity within the first quarter.
- Implemented a performance management system that provided real-time feedback and coaching opportunities, leading to a 20% improvement in employee engagement scores.
- Collaborated with Sales and Marketing teams to create impactful sales collateral and tools, resulting in a 25% increase in win rates and accelerated sales cycles.
Global Manager, SDR Operations and Enablement
Contentsquare
06.2021 - 04.2023
Head of Sales Development, North America
Contentsquare
05.2020 - 06.2021
Senior Manager, Sales Development
Yext
01.2018 - 05.2020
- President's Club member
Enterprise Sales Executive
Pica9, Inc.
01.2017 - 01.2018
Business Development Representative
Pareto Law
01.2015 - 01.2016
- President's Club member
Education
Bachelor of Arts - English Literature + American History
Trinity College
Hartford, Connecticut05-2015
Skills
- PPC Strategy
- Go-to-Market Strategy
- CRM & Tech Stack Management
- Demand Generation
- MEDDIC & Sales Methodologies
- Business Development
- Marketing Campaign Management
- Marketing Analytics
- ABM Marketing
Timeline
Director, Sales + Marketing Operations
DevHub
06.2024 - Current
Global Senior Manager, Sales Operations and Enablement
Deel, inc.
04.2023 - 06.2024
Global Manager, SDR Operations and Enablement
Contentsquare
06.2021 - 04.2023
Head of Sales Development, North America
Contentsquare
05.2020 - 06.2021
Senior Manager, Sales Development
Yext
01.2018 - 05.2020
Enterprise Sales Executive
Pica9, Inc.
01.2017 - 01.2018
Business Development Representative
Pareto Law
01.2015 - 01.2016
Bachelor of Arts - English Literature + American History
Trinity College