Larry Henderson
Little Elm,TX
Summary
Proven track record of successfully managing complex data projects and delivering actionable recommendations to drive business growth and enhance customer experience. Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders. Strong analytical skills with proficiency in data visualization tools and techniques. Adept at leveraging data to drive strategic decision-making and optimize business performance. Looking to bring my expertise and leadership skills to a dynamic organization that values innovation and continuous improvement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Director, Data Science & Analytics
Samsung Electronics America (Publicis Groupe)
08.2022 - Current
- Provide comprehensive analytics oversight for Samsung's CRM program for the mobile division, ensuring data-driven decision-making and strategic direction.
- Lead, coach, and mentor a team of six personnel on advanced data wrangling and analysis techniques, resulting in a 20% reduction in insight turnaround time and enhanced efficiency.
- Regularly deliver performance insights to strategic partners, contributing to an improved customer journey and enhanced user experience through informed decision-making.
- Spearheaded the development of a pioneering model for calculating campaign targets, establishing a standard methodology within the organization and optimizing campaign effectiveness.
- Develop strategic measurement plans across all campaigns, delineating timing, deliverables, and expected outcomes to drive performance and ensure alignment with organizational goals.
- Utilize Tableau, Presto, GCP, and Adobe Analytics to extract actionable insights and optimize performance across campaigns and initiatives, leveraging data-driven strategies for success.
Lead Digital Project Manager
Wunderman Thompson Data
06.2021 - 08.2022
- Successfully oversaw martech implementation projects, ensuring timely delivery and adherence to budgetary constraints for key clients.
- Spearheaded the prioritization of A/B testing opportunities for development, culminating in 100% client satisfaction and data-driven decision-making processes.
- Proactively managed project scope and risks, mitigating potential issues and maintaining project timelines without any impact, fostering seamless project execution.
Sr. E-Commerce Analyst
JCPenney
03.2019 - 06.2021
- Leveraged Adobe Analytics to provide insightful analysis to senior leadership, digital merchants, SEO, and UX teams, resulting in a 15% increase in conversion rate and a 40% boost in customer time spent on site.
- Managed the administration and training of teams on APT (Applied Predictive Technologies Software) and Quantum Metric, achieving 100% user adoption and facilitating data-driven decision-making across the organization.
- Conducted two monthly in-depth analyses to identify strategic opportunities within key product divisions, enhancing the customer journey by 15% and informing targeted improvements.
- Conducted root cause analyses on site anomalies detected during peak sales periods, resulting in a 15% improvement in overall customer experience and the implementation of proactive measures to mitigate future issues.
Product Manager - Analysis & Implementation
Dynata (Research Now)
10.2012 - 05.2018
- Spearheaded the implementation of pixels across diverse media platforms and advertising technologies, supporting 50+ concurrent market research campaigns.
- Crafted and managed 100+ customized audiences and segments to bolster brand lift studies, optimizing targeting precision and campaign efficacy.
- Produced and disseminated a monthly product scorecard, providing a comprehensive overview of product financial performance, challenges, and strategic growth opportunities.
- Identified and addressed development needs for third-party data shares, resulting in a reducing turnaround by 50% in support of critical projects.
- Proficiently utilized SQL for conducting database health checks and identify opportunities for improvements.
Education
MBA Strategic Management -
University of North Texas
Denton, TX01.2018
Bachelor of Arts Political Science -
The University of Texas At Arlington
Arlington, TX01.2012
Skills
- SQL
- MS Office Suite
- Tableau
- Microsoft Power BI
- Apache Hadoop
- Google Cloud Platform
- Adobe Analytics
- Google Analytics
- IBM Cognos Analytics
- Presto DB
Certification
Project Management Professional (PMP), PMI, 10/2025
Timeline
Associate Director, Data Science & Analytics
Samsung Electronics America (Publicis Groupe)
08.2022 - Current
Lead Digital Project Manager
Wunderman Thompson Data
06.2021 - 08.2022
Sr. E-Commerce Analyst
JCPenney
03.2019 - 06.2021
Product Manager - Analysis & Implementation
Dynata (Research Now)
10.2012 - 05.2018
MBA Strategic Management -
University of North Texas
Bachelor of Arts Political Science -
The University of Texas At Arlington