Madhusudhanarao Chebrolu
Frisco,TX
Summary
Engineering Manager Accomplished Engineering Manager with 15 years of success in developing innovative software solutions across advertising, market research, healthcare, and e-commerce sectors. An expert in scaling products and services to achieve 3x revenue growth and attract millions of users, solidifying market presence. Proficient in leading diverse teams to drive growth, streamline operations, and enhance product performance through agile methodologies.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Engineering Manager
Dynata
09.2016 - Current
- ADimension (Advertising solutions platform): Led development of cutting-edge advertising solutions platform, doubling revenue and increasing project volume by 80%, through integration of first-party data and dynamic reporting for comprehensive consumer behavior insights
- Directed integration with Google Ad Data Hub, becoming pioneering partner and enhancing digital brand lift measurement on YouTube
- Developed sophisticated data pipelines and ELT processes to analyze billions of daily impressions, generating key brand health insights
- Created NLP and ML-based sentiment analysis tool, extracting brand preferences from survey responses
- SmartAR (Automated Research Platform): Led successful development and launch of automated research platform, dramatically reducing research turnaround from days to minutes and cutting costs
- Implemented scalable three-tiered service model that revolutionized survey creation, enhancing operational efficiency and customer satisfaction
- Developed and launched AI-driven anomaly detection system, enhancing survey data quality by 30% and reducing manual effort by 50%, thereby gaining increased client trust
Principal Software Engineer
Big Binary
05.2015 - 09.2016
- Sec3ure (Healthcare compliance and credentialing solutions): Led development of customizable permissions framework for healthcare provider, significantly enhancing access control for healthcare facilities and advancing adherence to complex compliance regulations
- Upgraded kiosk service functionalities, effectively resolving performance and security challenges, resulting in improved user experience and marked reduction in service complaints by about 60%
- Designed comprehensive system for managing credentials, including immunization and licensure verifications.
- Sling.com (OTT Platform): Enhanced Sling OTT signup flow with A/B testing, leading to 40% reduction in signup turnaround time and 30% uplift in conversion rates, driving improved user experience and business outcomes.
- Engineered and deployed targeted promotional mechanisms, which boosted user engagement and drove a measurable increase in subscription and registration rates.
- Streamlined critical user interfaces for channel browsing and episode scheduling, cutting down request times by 75%, significantly improving user satisfaction and system performance.
Lead Software Engineer
True Sparrow Systems
06.2010 - 05.2015
- Hem.com (Online furniture store): Architected and led development team responsible for creating sophisticated configuration tools driving 40% of platform's revenue
- Led MVP development and rapid launch of this e-commerce platform within one year, supporting millions of users post-launch with its exceptional stability and scalability
- Directed team of 7 developers in refining platform's checkout, order management, and fraud detection functionalities, markedly strengthening security and user experience
- Mentored 2 senior engineers, guiding their professional growth and leadership development, culminating in their promotion to lead developers
- Spearheaded implementation of automated customer feedback analysis system, significantly streamlining feature enhancement processes and bolstering product evolution in response to user feedback
- Fab.com (Online E-Commerce platform): Played pivotal role in engineering scalable e-commerce platform in fast- paced startup environment, directly contributing to revenue growth to hundreds of millions and expanding user base to tens of millions within two years post-launch
- Managed and mentored 8-engineer team, advancing backend infrastructure for mobile applications in alignment with agile practices, which was instrumental for servicing 18 countries and securing 35% of total revenue
- Advocated for and implemented mobile-first approach, leading to agile development of innovative features and dynamic layout rendering, thus minimizing need for frequent minor updates and enhancing user retention
- Maintained high bar for product quality and performance in startup setting, ensuring robust security, systematic code reviews, and strategic deployments through core team leadership role
- Directed strategic upgrade of Rails and Ruby versions within agile framework, fortifying system compatibility and security, key to maintaining competitive edge in dynamic e-commerce space
Software Engineer
Livia
12.2009 - 06.2010
- Engineered comprehensive time and expense tracking system tailored to legal operations, transforming complex tracking into streamlined and user- friendly process
- Developed intuitive admin panel enabling law firms to monitor case metrics, work performance, and identify bottlenecks, thereby enhancing overall administrative efficiency by more than 70%.
Software Engineer
Solivar Software Solutions
12.2008 - 12.2009
- Configured and customized EASL SaaS product for diverse clients transforming their manual operations into streamlined, workflow-based forms, enhancing operational efficiency and accuracy
- Contributed to redesign of workflow configuration tool by integrating automated suggestions and custom configurations, informed by existing metrics and user feedback. This strategic enhancement significantly improved configuration lifecycle time, achieving reduction of more than 70%.
Education
Masters - Computer Science
JNTU
05.2009
Skills
- Programming: Rails, Go, Ruby, Node JS, Python, ReactJS, AngularJS,
- Datastore: MySQL, MongoDB, Kafka, DynamoDB, Redis, Redshift, SnowSQL
- CI/CD: AWS services, Docker, Jenkins, K8, Teamcity
- Monitoring and tracking tools: Amplitude, Datadog, FullStory, GA, New Relic, Sentry
- Management skills: Strategic Planning, Project Management, Technology Integration, Forward-thinking mindset, Decision-making skills, Team building
Certification
Aws Certified Solutions Architect - Associate
01/2023 - 12/2026
Google Data Analytics Professional Certificate
02/2024 – Present
Timeline
Engineering Manager
Dynata
09.2016 - Current
Principal Software Engineer
Big Binary
05.2015 - 09.2016
Lead Software Engineer
True Sparrow Systems
06.2010 - 05.2015
Software Engineer
Livia
12.2009 - 06.2010
Software Engineer
Solivar Software Solutions
12.2008 - 12.2009
Masters - Computer Science
JNTU