Terrence Eggleston
Stone Mountain,Georgia
Summary
Proficient digital marketing professional with over 4 years of marketing strategy and digital production experience. Proven ability to help companies increase their sales, strengthen their brand awareness, and build a strong online reputation by overseeing marketing campaigns, content creation and curation, and implementing regulatory SEO and SMO practices into their websites, marketing content, and article posts.
I thoroughly enjoy being a vital component in the elevation of a company’s digital strategy!
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
Buyers Protection Group Home Inspections
Alpharetta, GA
03.2020 - Current
- Strengthened digital growth strategy, content curation, and tone establishment to over 50 social media platforms covering over 40 market cities nationwide
- Taught over 100 inspectors (and counting) basic digital marketing practices through monthly corporate webinars in addition to individual, one-on-one, social media training sessions via Zoom and Microsoft Teams on weekly basis
- Successfully led social media campaigns for recruiting and brand awareness purposes which result in several monthly hires and constant network growth within company’s social platforms
- Conducts marketing content analyses to measure performance, reach, and engagement of digital content and campaigns
- Exercises SEO practices during creation of company branded blog posts
- Assist in strengthening and maintaining healthy brand awareness via social media, email marketing, and online reputation management.
Social Media Marketing Strategist
JBF Business Media
Peachtree Corners, GA
10.2019 - 02.2020
- Collectively increased over 3,000 new followers by spearheading marketing and growth tactics to 10 social media channels for 2 networks in 4 months through executing social media campaigns, marketing strategies, & creating/curating branded content
- Served as digital content producer by writing articles, optimizing SEO for web pages, producing interview questions, and creating scripts for anchors.
Social Media Manager & Production Assistant
Victory World Church
Norcross, GA
03.2018 - 08.2019
- Exercised early campaign development, SEO, and analytical practices using Google Analytics, Facebook, Twitter, & Instagram
- Creatively produced video content for social media posting and viewer engagement marketing strategy that
- Served as media assistant in ministry’s audio and graphics booth for effective service flow.
News Intern / Production Assistant
Fox 5 News, WAGA- TV
Atlanta, GA
06.2017 - 01.2018
- Established attitude of news studio by serving as Floor Director during daily morning newscasts 5 days week
- Partnered with media executives to produce compelling stories
- Assisted with daily news tasks involving scripts, studio set-up, and production
- Successfully filmed and aired high school football coverage through “High 5 Sports” nightly segment
- Delivered live reports from site of event and from mobile broadcast unit
Production Assistant
White Flames Studios
Atlanta, GA
11.2016 - 06.2017
- Assists with production and success of short films and movies by:
- Shadowed video producers, sound engineers, and directors for applied learning
- Handled technical aspects such as camera equipment, cords, computer monitors, etc
- Oversaw and directed staff during filming and sound checks
Social Media Coordinator
Kennesaw State University, University Radio Station
Kennesaw, GA
08.2014 - 07.2016
- Served as successful coordinator and radio personality having:
- Expanded campus radio brand by assisting in incorporation of television program and producing various television shows and segments
- Increased student listenership for radio station by doubling promotional efforts and successfully hosting 3 shows over 4 semesters
- Specialized in news research, writing, and distribution through multiple social media platforms.
Education
Bachelor of Science - Communication
Kennesaw State University
Kennesaw, GA12.2016
Skills
- Wordpress
- Adobe Suite
- Google Analytics
- Services Promotion
- Search Engine Optimization Practices
- Digital Content Development
- Online Content Development
- Reputation Management
- Online Reputation Management
- Social Media Strategy
- Blog Posts
Timeline
Digital Marketing Manager
Buyers Protection Group Home Inspections
03.2020 - Current
Social Media Marketing Strategist
JBF Business Media
10.2019 - 02.2020
Social Media Manager & Production Assistant
Victory World Church
03.2018 - 08.2019
News Intern / Production Assistant
Fox 5 News, WAGA- TV
06.2017 - 01.2018
Production Assistant
White Flames Studios
11.2016 - 06.2017
Social Media Coordinator
Kennesaw State University, University Radio Station
08.2014 - 07.2016
Bachelor of Science - Communication
Kennesaw State University
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