Laurel Thornlund

• Performs a wide-ranging administrative, financial and service-related functions.
• Answers incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
• Greets guests in with friendliness and professionalism.
• Processed and scanned client files into electronic databases.
• Works closely with management to provide effective assistance for specific aspects of business operations.
• Follows detailed directions from management to complete daily paperwork and computer data entry
• Opened and properly distributed incoming mail to promote quicker response to client inquiries.

• Created customized marketing materials to increase product awareness.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Designed engaging and successful marketing, advertising, and website copy.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Handled daily farm operations including planting, cultivating, and processing of fruit and vegetable crops.
• Maintained farm machines and prepared soil for different processes.
• Handled weeding, thinning, and pruning of crops.
• Exhibited an unwavering work ethic and commitment to team effort.

• Contributed expertise to multiple committees to enhance outreach and branding strategies.
• Boosted social media engagement rate by 10.3% in Q2 through targeted social media marketing campaign.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Created and launched content for landing pages, social media, email and media deliverables.
• Researched and developed new tools, processes to create standard work for marketing communications team.
• Supported ongoing medical and legal regulatory review and approvals before reaching expiration on various materials.
• Trade show planning, execution and design.

Promoted each year after performance evaluations to take on new responsibilities.

• Managed marketing strategy/execution of marketing plans, in alignment with corporate strategy, to include digital/event strategy to drive leads, opportunities, and sales.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase distributor outreach.
• Development of annual marketing budget, managing costs related to local programs as approved, and ensuring transparency with the corporate marketing team.
• Experimented, iterated, and innovated with new marketing and promotional ideas across channels.
• Maintained Amazon presence (key search terms, duplicate pages, product content, reviews, and Amazon Advertising).
• Contributed $100k of incremental POS for an overall +61% in Amazon POS for February.
• Recovered and recreated Amazon Brand Store with successful return in growth, traffic, and sales.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
• Planned and executed internal and external marketing events.
• Prioritized marketing tasks and balanced competing needs.
• Supported interviews for talent acquisition, as needed.

• Assisted in creating written, video and image content for marketing channels.
• Helped with planning and hosting of marketing events.
• Contributed to mock-ups, email campaigns, and social media content.
• Coordinated Marketing meetings with key stakeholders.
• Scheduled social media postings to advertise and generate site traffic for the Chamber of Commerce.
• Community engagement with the Snohomish County Watertrail Tourism Project.
• Sold ad space in the Directory to local businesses owners.
• Interviewed professionals in the field.

• Safely controlled traffic in high-volume areas during roadwork projects and repairs.
• Cleaned and graded ditches, drainage structures, highway shoulders and slopes.
• Patched broken pavement for safe travel by dumping, spreading and tamping asphalt.
• Completed attractive roadside landscaping through timely mowing, weed removal and new plantings to beautify local roadways.
• Skilled at working independently and collaboratively in a team environment.