Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Lyndall Franklin

Chicago,IL

Summary

I could reiterate what's on my resume in this box, but instead I'd rather use this opportunity to tell you why I love strategy. My favorite thing about brand and creative strategy is the opportunity to identify a consumer problem. Not a business problem or a marketing problem but a consumer problem. Once that consumer problem is identified, I love working with the creative team to think of ways to position a product/service/experience as a solution to that problem. I like culture too. Staying up to date on what's happening is my thing, and I thoroughly look forward to reading the Morning and Marketing Brew every day (along with many other daily newsletters I honestly need to unsubscribe from for the sake of my poor inbox).

Overview

5
5
years of professional experience

Work History

Senior Strategist

TMA (The Marketing Arm)
10.2022 - Current
  • Distill client briefs into a core problem to solve with actionable objectives and KPIs
  • Leverage research tools to conduct deep dives of the audience, the brand, and the category within the context of culture at large
  • Synthesize information to develop unexpected creative briefs and inspiring creative briefing decks
  • Collaborate with creative teams to unlock creative work grounded in strong strategic insights
  • Develop strategic upfront slides for creative client presentations and measurement recommendations
  • Conduct post-campaign reporting to determine delivery on key objectives and KPIs
  • Consistently tapped to lead creative strategy for new business pitches.

Strategist

TMA (The Marketing Arm)
07.2021 - 09.2022
  • Leveraged research tools to conduct deep dives of the audience, the brand, and the category within the context of culture at large
  • Synthesized information to develop unexpected creative briefs and inspiring creative briefing decks
  • Collaborated with creative teams to unlock creative work grounded in strong strategic insights
  • Determined the agency’s story and unique selling proposition during pitch development.

Associate Strategist

TMA (The Marketing Arm)
06.2019 - 06.2021
  • Leveraged research tools to conduct deep dives of the audience, the brand, and the category within the context of culture at large
  • Synthesized information to develop unexpected creative briefs and inspiring creative briefing decks
  • Collaborated with creative teams to unlock creative work grounded in strong strategic insights
  • Determined the agency’s story and unique selling proposition during pitch development.

Marketing Intern

EarBuds
01.2019 - 05.2019
  • Managed influencer relationships and marketing strategies to grow app user base
  • Composed social media content calendars that generated entertainment, excitement, and knowledge of EarBuds
  • Assisted marketing team with SXSW sponsorship events and on-campus organization activations
  • Wrote industry opinion articles utilizing SEO keywords to obtain better results for the website via search engines.

Product/Brand Development Intern

UpSpring
08.2018 - 12.2018
  • Collaborated with marketing team to determine retail placement, product names, and product packaging
  • Composed and edited copy for labels and Amazon descriptions for developing products
  • Conducted market research, competitor analysis, and product opportunities for UpSpring products.

Education

Bachelor of Science - Advertising

The University of Texas at Austin
05.2019

UT Go Barcelona - Barcelona, Spain

Universitat Pompeo Fabra
08.2018

Skills

  • Consumer problem identifier
  • Strategic insight development grounded in culture
  • Creative briefs and creative briefing decks
  • Proficiency in audience research tools
  • Creative pitch development and storytelling
  • Measurement plan development

Hobbies and Interests

Travel, Health & Fitness, Live Music

Timeline

Senior Strategist

TMA (The Marketing Arm)
10.2022 - Current

Strategist

TMA (The Marketing Arm)
07.2021 - 09.2022

Associate Strategist

TMA (The Marketing Arm)
06.2019 - 06.2021

Marketing Intern

EarBuds
01.2019 - 05.2019

Product/Brand Development Intern

UpSpring
08.2018 - 12.2018

Bachelor of Science - Advertising

The University of Texas at Austin

UT Go Barcelona - Barcelona, Spain

Universitat Pompeo Fabra
Lyndall Franklin