I could reiterate what's on my resume in this box, but instead I'd rather use this opportunity to tell you why I love strategy. My favorite thing about brand and creative strategy is the opportunity to identify a consumer problem. Not a business problem or a marketing problem but a consumer problem. Once that consumer problem is identified, I love working with the creative team to think of ways to position a product/service/experience as a solution to that problem. I like culture too. Staying up to date on what's happening is my thing, and I thoroughly look forward to reading the Morning and Marketing Brew every day (along with many other daily newsletters I honestly need to unsubscribe from for the sake of my poor inbox).