Katrina Rembert
Overview
7
7
years of professional experience
Work History
Fulfilled by TikTok Seller Growth Manager
TikTok Shop
04.2024 - Current
- On the Founding Team of “Fulfilled by TikTok” tasked to grow and develop the start-up supply chain program
- Identify and prospect via Salesforce and CRM tools to recruit high potential SMB, GKA, and creator brands
- Work cross-functionally with internal stakeholders, C-level executives, and product teams, to drive FBT adoption and improvement of the program
- Manage the Personal Care and Creator categories for the FBT team a $20M revenue category
- Increased Personal Care FBT usage percentage from 14% to 30% now owning the most profitable category in the program
- Launched the global key account Bath and Body Works to the FBT program leading to a successful brand launch on TikTok Shop
- Became the FBT marketing, advertising, and campaigns SME
- Developed a cross-team collaboration with the campaigns team and multiple stakeholders to create the first FBT specific promotion during a sale titled “Ready to Ship” driving customers to only purchase items from FBT which generated $2M of outbound sales for the FBT program
- Develop inventory management, forecasting, and supply chain strategies/best practices with vendors to prevent out-of-stock risk, meet category needs, and contribute to business growth
Black Business Accelerator Account Manager
Amazon
05.2022 - 04.2024
- Collaborate with brands using business development strategies such as data analysis, ensuring content discoverability through successful promotions and advertising campaigns, and driving solutions for customer pain points
- Identify the correct input metrics, programs, data, and strategies to achieve business goals
- Optimize P&L and brand growth on the Amazon platform
- Consistently and autonomously deliver on established sales goals
- Carried 90% or higher on all team sales goals and is top3 on every metric against the entire sales growth team
- Engaged in multiple projects to exceed sales goals such as present to brand owners in-person
- Attended events such as Amazon Accelerate 2023 on behalf of BBA developing relationships with small owned businesses
- Onboarding and prospecting brands at this event led to a combined YTD $1.1M being added to the program
- Leading creative development for the team, I have also attended other events such as Advertising week NYC on behalf of org
- Developed mechanisms to solve team challenges such as the seller Escalations SMEship.
- Within the BBA Escalation team, I resolved over 50 cases on behalf of the BBA team, deep diving vendors accounts to help identify an issue impacting P&L. Resolved cases resulted in $1M added to the program year to date.
- Holds Office Hours for BBA seller escalations (2 hours per week) helping resolve issues involving policy violations for the entire organization
- Grew account/brand Crown Essentials from net new (50 units sold) in Q1 by collaborating with the brand on program adoption such as FBA, Sponsored Ads, and marketing opportunities
- By Q3 the brand generated $22,429 YTD (1,140 units sold) growing substantially from my account management
- Brand testimonial on my impact on the brand here: https://www.linkedin.com/feed/update/urn:li:activity:7103013866330062848/?utm_source=share&utm_medium=member_ios
Brand Specialist
Nordstrom
02.2020 - 04.2022
- Provide end-to-end brand support
- Focusing on brand growth, business goals, and analyzing performance data
- Develop strategic plans based on previous brand data such as shipping errors, post purchase order approval updates, and price adjustments to reduce brand defects by50% in a fiscal year and solve key challenges for optimal business growth on the platform
- Brand manager to 10-15 brands with a focus on brand growth
- Developed relationships with major brands such as Canada Goose and Avec Les Filles Outerwear
- Coordinate with stakeholders and buyers to manage purchase orders with efficiency held an on time delivery of 90% top 3 highest on whole team
Merchandise Specialist
Nordstrom
10.2017 - 02.2020
- Collaborate with brands and internal partners to accurately input product information such as cost/retail, promotions, and product descriptions on Nordstrom.com
- Hold weekly trainings for new hires as the team onboarding SME
- Received achievement of increasing new hire productivity by 10% in one month
- Managed the entire Women's Coats category
- Trained the team on coats setup and nuances, created team standard operating procedures for coats, and built relationships with major coat brands and entire women's coats buying division
- Collaborated with the Product Display team to develop product publishing process improvements. .
- Project management of developing process improvements/adjustments to accurately edit products on the Nordstrom website for the entire division
Education
Bachelors - Apparel Merchandising Design & Textile Fashion Merchandising
Washington State University
Pullman, WA05.2016
Hobbies and Interests
Fashion, E-commerce, Marketing, Event Planning, Relationship Building, Collaboration, Photography, Content Creation, brand development. Account management, inventory management, and business strategy experience working with top brands in the industry. Adobe, Photoshop, Canva, Shopify, SQL, Campaigns, Marketing experience. P&L management and strong communication skills
Timeline
Fulfilled by TikTok Seller Growth Manager
TikTok Shop
04.2024 - Current
Black Business Accelerator Account Manager
Amazon
05.2022 - 04.2024
Brand Specialist
Nordstrom
02.2020 - 04.2022
Merchandise Specialist
Nordstrom
10.2017 - 02.2020
Bachelors - Apparel Merchandising Design & Textile Fashion Merchandising
Washington State University
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