Alexis Lu

• · Visited companies (Adopt A Cow, Tencent, Bilibili, etc.) to understand company's operation mode and ensured accuracy of financial statement
• · Participated in business meetings to compile company's financial service plan, made meeting PowerPoints, and took meeting notes
• · Researched corporate information and writing Client Background Repots of Howbuy Fund and Hithink Flush, which included information like client company's basic profile, financial assets size, sales data in recent years, etc.
• Recorded business expenditure information and reimbursement reports

• Assisted in planning of Adidas Neo Shanghai pop-up shop and building target customer profile (18-25 year-olds)
• Contacted and invited influencers to events, organized and planned icebreaking activities during live streams

• Worked alongside planning and account management leaders to produce creative briefs for Colgate, Coca Cola, and unnamed new malls. Preparing and polishing over 20 name options for new products.
• Assisted in communication with client businesses and organized pitch meetings
• Conducted Market research for OATLY, Coca Cola, and Colgate, and analyzed their marketing strategies and potential customers

• Maintaining online relations with customers and potential customers on official social media accounts
• Managing social media profile of NAMAS MIYO on Weibo, Instagram, Nothing, WeChat Subscription, Nothing, and TaoBao
• Developing detailed Instagram marketing strategy, which is accepted by marketing department

• Managed and arranged Beyond The City project
• Problem To Solve: Kids from underdeveloped area of China drop out from high school to
  work in cities without realistic understanding of what it entails, giving up education
  opportunities
• Vision: Decrease high school drop-out rate by showing them reality of working in cities