Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Jacob Bennett

Grand Rapids,MI

Summary

Experienced Analyst with expertise in transforming raw data into actionable insights through Tableau Dashboarding. Equipped with Adobe Analytics and Google Analytics Certifications to drive data-driven decision-making across teams and clients/brands. Proven track record of optimizing reporting processes and strong proficiency in Excel, Power BI, Data Modeling, and Data Visualization tools.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Data Analyst

Levelwing
07.2024 - Current
  • Implemented Google Tag Manager tags and conducted website audits. across 36 websites in 4 months
  • Managed and debugged Adobe Analytics tags across more than 4 clients
  • Created documentation for process improvements.
  • Served as a subject matter expert on implementation strategy across clients.

Analyst, Analytics

Publicis Collective
06.2022 - 07.2024
  • Analyzed complex data sets to create actionable intelligence for strategic decisions.
  • Generated monthly and mid-month client demand reports, collaborating with brand channel teams to provide insights and strategic recommendations across digital media channels.
  • Developed platform dashboards to enhance data delivery efficiency.
  • Created Adobe Workspace and Site Traffic dashboards to inform OEM's retargeting strategy, adaptable for other brands to enable rapid, data-driven decisions.
  • Built a troubleshooting dashboard in Tableau to detect potential tagging issues early, improving media correction and saving time and money.
  • Activated and measured Google Demand Gen, proving its efficiency as a KPI generator and recommending its continuation.
  • Conducted A/B tests with rotating creative to identify optimal performers, influencing product lead decisions for automotive brands.
  • Designed and presented a user deck for the in-house dashboard publishing platform to the analytics team (80+ members).

Media Associate

Publicis Collective
06.2021 - 06.2022
  • Participated in a Publicis Collective Pilot program, gaining exposure to Client Operations, Investment, Analytics, and Brand Experience teams over 12 months.
  • Completed the PMTP new hire onboarding course, collaborating with a team to deliver a digital media recommendation for streaming TV apps, and presented to leaders and peers (30+ persons).
  • Mentored new PMTP hires, providing guidance during their team presentations across two mentoring periods for a total of 4 mentees.
  • Delivered daily, monthly, and annual internal team reports, including visualizations and actionable insights.

Education

Bachelor's degree - Advertising Management

Michigan State University College of Communication Arts And Sciences
East Lansing, MI
12.2020

Skills

  • Tableau Dashboarding
  • Adobe Workspace
  • Data Modeling
  • Excel
  • Power BI
  • Data Analysis
  • Data Visualization

Certification

Microsoft Power BI for Business Intelligence, Udemy

Microsoft Excel Business Intelligence w/ Power Query & DAX, Udemy

Tableau Data Analyst Specialist Desktop Certification Prep, Udemy

Microsoft Excel Advanced Excel Formulas & Functions, Udemy

Microsoft Excel Data Visualization with Excel Charts & Graphs, Udemy

Timeline

Data Analyst

Levelwing
07.2024 - Current

Analyst, Analytics

Publicis Collective
06.2022 - 07.2024

Media Associate

Publicis Collective
06.2021 - 06.2022

Bachelor's degree - Advertising Management

Michigan State University College of Communication Arts And Sciences

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Jacob Bennett