PHYLLIS STARSIA

• Founding member of women owned media buying, planning and strategy advertising agency and consulting firm, June 2018. PPMS works with clients across various verticals such as video games, toys, healthcare and non-profit. We service marketing managers from the strategy and ideation phase though execution to ensure the best return on advertising spends. Established with 7 clients and 12 employees.
• Provides inspired leadership company-wide
• Sets corporate strategy, including long-term objectives and design roadmaps to achieve them
• Cultivates client relationships through regular communication, both face-to-face and online
• Oversees the company’s fiscal activity, including budgeting, reporting, and auditing
• Works with senior stakeholders, CFO, COO, and other executives
• Builds alliances and partnerships with other organizations
• Coordinates teams to ensure consistency in process and systems, ensuring each team is working together and contributing to the business objectives
• Oversees employment decisions at the executive level of the company.

Key Clients: Brooklyn Public Library, Heritage of Pride, NY Census, Visit Houston, Houston Methodist Hospital, Space Center Houston, Capcom USA, Moose Toys LLC, Jazwares LLC, Koch Media US, Brooklyn Resist

• Establish strategic marketing direction, long-range and annual planning for each account in the agency
• Participates in new business pitches, with emphasis on the strategic marketing perspective
• Maintains up-to-date knowledge in marketing, media, and research theory and technique
• Keeps staff aware of new and significant developments and serves as a resource for the staff
• Grow and develop relationships with media partners, vendors, and platforms to bring new opportunities and thought leadership to clients and internal stakeholders
• Help establish the new technology for agency to automate the departments
• Key Clients: Marvel Studios, Capcom USA, Moose Toys, Wicked Cool Toys, Disney Virtual Worlds and Video Games, Premio Foods, Perlmutter Cancer Center, National Geographic Society, Sun and Ski Sports

• Managed 10 buyers, supervised 3 accounts
• Set priorities, allocated responsibly, and ensured measurement of the performance of the team
• Negotiated and executed Local Television and Radio campaigns
• Key Clients: General Foods, Colgate Palmolive, Mars M&M’s

• Manage RFP process, evaluate, negotiate, and purchased media buys based on client’s media and marketing objectives
• Media stewardship including on-going campaign performance, optimizations, billing and budget reconciliation and campaign troubleshooting for assigned accounts
• Key Clients: Warner Brothers Studio, Revlon, General Foods, P&G

• Part of a 6-person task force to test first computers used within the agency
• Develop broadcast media post-buy assessments
• Enter and send client media schedules
• Keep track of commercial clearance on networks
• Traffic units on media schedules
• Follow up with networks to ensure they run the proper Air Tapes
• Analyze Audience Deficiency Units to ensure flight delivery
• Contact sales representatives for outstanding contracts and invoices
• Key Clients: Mobil, GE, Volkswagen, Audi, Stroh Beer