Noelle Taylor
Folsom,CA
Summary
Experienced professional with a diverse background in marketing, human resources, and recruiting. Demonstrated success in overseeing complex projects and optimizing operational efficiency and coordination. Skilled in leading cross-functional teams, executing strategic initiatives, and delivering effective solutions. Proficient in project management methodologies, process improvement, and streamlining business operations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
General Manager, Marketing
Digital Tank Marketing Agency
04.2023 - Current
- Implemented new internal strategies and systems, creating all Standard Operating Procedures (SOPs) and achieving 20% improvement in overall efficiency for increased project volume.
- Redesigned and increased client services packages and developed the company's first complete marketing plan for a $100 million company, expanding the scope of ability to take on new clients and projects, increasing company revenue.
- Managed daily, weekly, and monthly activity and production, resulting in 20% reduction in project turnaround time and increased efficiency. Formulated policies and procedures to streamline operations and decrease errors.
- Collaborated cross-functionally with other leadership to develop new ideas, offerings, trainings, and procedures.
- Redesigned and tracked updates in ClickUp, created client portals, and revised client onboarding processes to increase project management efficiency, client communication, and satisfaction.
- Revamped client communication processes and fostered strong client relationships, leading to increased client satisfaction scores.
- Led and managed a diverse team, ranging from Account Managers to Media Buyers to Support teams. Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
- Drove company-wide improvements for growth while leading operations, strategic vision, and long-range planning.
- Assisted in recruiting, hiring, and training of team members, and have the largest team of Account Managers in company history.
Marketing Consultant, Part-Time
SENT Management Services, LLC (SacENT)
09.2023 - Current
- Successfully led and executed a comprehensive website redesign and rebranding project, including managing timelines, coordinating with design and development teams, conducting user testing.
- Developed and managed multi-channel marketing campaigns, including digital and print media, driving new patient leads.
- Collaborated with advertising agencies to drive new patient growth. Conducted performance analysis for SEO initiatives, website traffic, and implemented successful SEO and GoogleAd campaigns to boost patient visits and drive website visits.
- Oversaw physician reputations and managed patient feedback, acting as a liaison for 25+ physicians in the region.
- Planned and executed promotions and events for the Cosmetics/Facial Plastics department, consistently achieving an average of 90% or more appointment bookings with a high number overbooked events.
- Established and nurtured relationships with referring offices and physicians to drive practice growth for new providers. Analyzed referring performance metrics to identify opportunities for improvement.
Recruiter & Coordinator
Wurl LLC (Acquired by AppLovin)
04.2022 - 10.2022
- Conducted full-cycle recruiting for 40+ open requisitions simultaneously across multiple departments and countries. Coordinated the hiring process for 30+ roles within the first 5 months across various regions. Reduced time to hire by approximately 10+ days.
- Implemented new recruitment marketing tactics, improving offer acceptance rates. Researched and recommended recruitment marketing strategies, branding management, and new recruitment platforms. Oversaw recruitment campaigns and cadence of job postings across ATS and LinkedIn.
- Implemented new recruiting operations practices such as interview workflow/kits and ATS documentation. Sourced candidates through LinkedIn Recruiter and utilized Boolean searches to identify niche.
- Managed candidate experience, ensuring a seamless white-glove experience throughout the recruitment process. Acted as a liaison between hiring managers/teams and candidates. Scheduled global interviews and conducted initial applicant screenings.
- Collaborated cross-functionally with HR and IT on new hire onboarding activities.
Recruiting/HR & Marketing Coordinator
SENT Management Services, LLC (SacENT)
08.2018 - 03.2022
- Planned and organized employee and company-wide events for 175 employees. Coordinated executive events/board meetings.
- Created and managed website/blog/social media content and ran ads in magazines and with local advertising agencies to drive new patient growth. Grew social media presence and following. Developed and distributed monthly newsletters and e-blasts.
- Managed physician reputations and patient feedback, serving as a liaison for 25+ physicians in the region. Planned and executed promotions and events for the Cosmetics/Facial Plastics department, ensuring high appointment booking rates.
- Analyzed performance reports for SEO and GoogleAd initiatives and website visits, creating additional campaigns to drive patient growth.
- Built relationships with referring offices and physicians, managing outreach for new providers and analyzing referring performances.
- Managed full-cycle recruiting functions for clinical and non-clinical departments across eight locations. Coordinated and executed HR onboarding and training for 50+ new hires annually.
- Provided all general employee relations support and addressed inquiries and requests. Supported payroll functions and maintained employee files and HR filing system.
Marketing Intern
Spector Dance
12.2017 - 05.2018
- Managed SpectorDance website/newsletters/e-blasts
- Created and designed images for marketing purposes and ran/managed social media platforms
- General marketing practices and customer communications
- Provided recommendations for company branding, strategy and initiatives
Teaching Assistant
College of Business, CSUMB
08.2017 - 05.2018
- Graded student assignments and papers and assigned coursework as necessary amongst other responsibilities assigned
- Maintained course management website and overall grades for multiple marketing courses for two professors
Student Relations Associate - Internship Placements & Marketing
CSUMB Internship Excellence Program
12.2015 - 05.2018
- Worked with mainly business students to develop professional resumes, cover letters, and interview skills
- Matched students to internship opportunities based on their major, concentration, personal interest and company fit
- Partnered with local businesses to create and offer internship opportunities for students
- Developed new marketing techniques and materials such as presentations and promotional materials for the program and presented them to classes and professors
- Worked with College of Business professors, Dean and Executives to build out program
Education
Bachelor of Science - Business Administration, Concentration: Marketing
California State University, Monterey Bay
Seaside, CA05.2018
General Education - Transfer
Folsom Lake College
Folsom, CA05.2015
Skills
- Google Project Management Professional Certificate
- Adept in Canva, Loom, ClickUp and familiarity with Atlassian, Asana, LucidChart and Confluence
- Skilled in HRIS software such as Zenefits, Gusto, iSolved and Laserfiche
- Proficient in Microsoft Office, GSuite, Slack and familiar with Power BI
- Experience with marketing software and websites such as DashThis, Qualtrics, SPSS, Constant Contact, and HubSpot
- Familiar with CRMs such as ShopLaunch and Go High Level
- Experience with Google Ad Words, SEO, and Meta Ads
- Familiar with medical EHR systems such as APME/AllMeds and EPIC
- Experience with Wix and WordPress
- Proficient in recruiting ATS systems such as Greenhouse, LinkedIn Recruiter, Indeed, ISolved ATS, Handshake, RemoteWomen, and Otta
Certification
- Google Project Management: Professional Certificate
Timeline
Marketing Consultant, Part-Time
SENT Management Services, LLC (SacENT)
09.2023 - Current
General Manager, Marketing
Digital Tank Marketing Agency
04.2023 - Current
Recruiter & Coordinator
Wurl LLC (Acquired by AppLovin)
04.2022 - 10.2022
Recruiting/HR & Marketing Coordinator
SENT Management Services, LLC (SacENT)
08.2018 - 03.2022
Marketing Intern
Spector Dance
12.2017 - 05.2018
Teaching Assistant
College of Business, CSUMB
08.2017 - 05.2018
Student Relations Associate - Internship Placements & Marketing
CSUMB Internship Excellence Program
12.2015 - 05.2018
- Google Project Management: Professional Certificate
Bachelor of Science - Business Administration, Concentration: Marketing
California State University, Monterey Bay
General Education - Transfer
Folsom Lake College
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