Emily Cottone
Communications And Digital Strategist
New York,NY
Summary
I am a multifaceted digital media professional with a keen eye for creating quality and unique content structured around strong storytelling from a brand perspective. My encyclopedic pop culture knowledge coupled with my sharp analytical and paid media experience are the keys to my success.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Social Lead
Hot Paper Lantern
01.2021 - Current
- Manages internal and external paid social campaigns end-to-end, inclusive of planning, execution, optimization and reporting for clients such as Lazard, Pariveda, Saint-Gobain North America, and Greeley.
- Owns and oversees both internal and external social content calendars from ideation to execution for clients including Frontier Communications and Barnes Group.
- Partners with PR and creative teams on major initiatives.
- Continuously researches for all current trends and marketing strategies with an eye on emerging platforms such as TikTok, Clubhouse, and the rapidly evolving prominence of video driven content.
- Maintains strategic relationships with clients by acting as primary social strategy consult.
- Analyzes competitor pages to locate backlink and keyword opportunities.
- Discusses SEO needs and optimized strategies for short- and long-term campaigns.
Manager of Branding and Communications
Fareportal
06.2019 - 01.2021
- Spearheaded National Cheap Flight Day omnichannel campaign which resulted in 42 broadcast placements (including Good Morning America) delivering over 120,000,000 audience impressions, ad value equivalency of $1,858,953 and a total social reach of 21,293,235.
- Developed, trained, and led COVID-19 crisis management which consisted of daily briefings, writing a frequently evolving script for both social and customer service teams, and leading all community management efforts across Facebook, Instagram, and Twitter.
- Lead public relations efforts to increase brand awareness for global travel brands CheapOair, CheapOair UK, and One Travel.
- Lead weekly press release writing, pitching, and ideation sessions with C-Suite, VP Branding and external PR agency.
- Achieved over 1 million dollars in ad value for both Q4 2019 and Q1 2020.
- Managed social media team across three brands (CheapOair, CheapOair UK and OneTravel) and oversaw content creation, copywriting, and social strategy from ideation to execution with focus on educating, informing and entertaining follower audience, while creating ROI for tactics.
- Maintained SEO orientation for all content and collaborated weekly to ensure maximum SEO impact for all creative developed.
Social Media Manager
Jetson Electric
06.2018 - 04.2019
- Grew Jetson's organic Instagram following by 254%.
- Increased average engagement rate per organic post from 1% to 5.4%.
- Managed macro and micro influencer program which included collaboration with external eCommerce team to launch large scale partnerships with retail brands such as Walmart, Target and Best Buy.
Community Manager
Revolution Digital
03.2017 - 06.2018
- Led and successfully exceeded KPI goals for Evian's 2017 U.S Open campaign with 2.8K individual conversations, 2.3M total engagements, and 3K conversation interceptions.
- Created key messaging and unique brand voices for five different brands in Dannon portfolio including Danimals, Oikos, Brand Dannon, Light & Fit, and Evian.
Social Media Associate
MBLM
06.2015 - 02.2017
- Curated relevant content for both MBLM clients (American Airlines, UL, and PayPal) and in-house social initiatives.
- Wrote and edited all social content, infographics, press releases and emails.
Community Manager/Copywriter
Insticator
01.2013 - 05.2015
- Developed and wrote content weekly to build and sustain an active social media following.
- Created brand identity, messaging, and style guide from the ground up.
Education
Bachelor of Arts - Digital Communications And Media
SUNY College At New Paltz
New Paltz, NY 08.2008 - 06.2012
Skills
Paid Social Media
Copywriting
Adobe Creative Cloud
Campaign Management
Content Development
Wordpress
SEM Trend Knowledge
Google Analytics
Social Analytics and Reporting
Press Release Writing
Media Outreach
Borderline supernatural ability to find the perfect GIF for any mood in under 30 seconds
SEO Keyword Optimization and Content Writing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is like failure, It's how you perceive it, It's what you do with it, not how you achieve it.
Stephen Sondheim
Timeline
Social Lead
Hot Paper Lantern
01.2021 - Current
Manager of Branding and Communications
Fareportal
06.2019 - 01.2021
Social Media Manager
Jetson Electric
06.2018 - 04.2019
Community Manager
Revolution Digital
03.2017 - 06.2018
Social Media Associate
MBLM
06.2015 - 02.2017
Community Manager/Copywriter
Insticator
01.2013 - 05.2015
Bachelor of Arts - Digital Communications And Media
SUNY College At New Paltz
08.2008 - 06.2012