Kelly Carlson
Audience Development
Clarkston,MI
Summary
Audience Development Production Management / Database Management / Email Marketing / Auditing Management Goal-driven professional whose accomplishments reflect outstanding instincts, an innovative spirit, strong leadership skills, and a profound commitment to organizational growth. Proven track record of productivity and profit. Well regarded by peers and managers for resourceful problem-solving abilities, team-playing mindset, and goal-surpassing results. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
19
19
years of professional experience
Work History
Digital Marketing Specialist
SocialXplor
Chicago, IL
06.2020 - Current
- Coordinate and support creation of digital content in various forms
- Manage end-to-end digital projects
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
Legal Assistant
Ellias & Elias, P.C
West Bloomfield, MI
07.2019 - 03.2020
- Responsibilities include organizing files, E-filing, preparing legal documents, commercial litigation, estate planning, maintaining calendar, interacting with clients, and front desk duties.
- Managed accounts and client records of clients, observing confidentiality and extreme discretion
Legal Assistant
Paul L. Nine & Associates, P.C
01.2019 - 06.2019
- Responsibilities include organizing files, E filing, preparing legal documents, dictation, maintaining calendar, interacting with clients, billing, and front desk duties.
Office Executive Assistant
Star Batt, Inc
Rochester Hills, MI
10.2016 - 11.2018
- Assist in various administrative duties for busy leasing Management Company
- Managed information flow in timely and accurate manner
- Managing executives’ calendars and set up meetings
Inventory Manager
JK Industrials
Rochester, MI
01.2012 - 01.2016
- Manage and provide customer service for busy eBay store
- Develop strategies consistent with company's overall mission statement to sell products online
- Convey consistent brand image that attracts customers by encouraging online sales
- Identified collectible items and created and maintained product listings on eBay, and other online marketplaces
- Track items sold and shipped and maintain and organize inventory
- Developing newsletter and email subscriber list engage customers, establish brand identity, and generate web traffic
- Track website performance and profits and make recommendations regarding marketing strategies.
Multimedia Specialist
BNP Media
Troy, MI
01.2008 - 01.2012
- Provided support to publishers for multi-faceted media company serving multiple industries with business-to-business publications
- Responsible for issue runs/output and file maintenance
- Provided complete and accurate instructions for assigned publications to fulfillment vendors for label output generation in accordance with Art Director and production staff specifications
- Provided support for subscriber email campaigns by receiving file requests from internal BNP departments and processed file selection through fulfillment vendor system
- Developed, managed and fulfilled postal merchandised list orders (comps)
- Compiled and tracked monthly comp requests and assisted with generation of monthly usage reports for publishers.
Circulation Manager
Putman Media
Chicago, IL
01.1995 - 01.1997
- Developed and managed marketing plans for firm that provides expertise in wide range of advertising solutions, including advertising for print, web and mobile, and latest ad formats and advanced reporting
- Developed and implemented overall strategy for increasing circulation of magazines and developed cost-effective strategies for attracting new subscribers
- Increased circulation of two major magazines by 20%
- Developed and managed marketing plans in coordination with publisher to increase subscription levels
- Monitored circulation movements, revenues, costs and market trends
- Responsible for strategic planning, program development and monitoring of audit reports.
Account Manager
Omeda Communications
Northbrook, IL
01.1994 - 01.1995
- Served as account manager for data-driven marketing company that provides database products, lead generation, business intelligence and predictive modeling
- Provided circulation fulfillment and database management for clients
- Achieved over 100% of quota for two consecutive years
- Served as liaison between client and publication auditors.
Senior Manager
BPA International
Chicago, IL
01.1991 - 01.1994
- Provided consulting services to members including business media audits to provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers
- Worked as team member to achieve corporate growth goals
- Effectively managed audit completion schedule to ensure timely completion of audit
- Conducted detailed circulation audits utilizing BPA's rigorous standards and recommended areas for improvement.
Education
Bachelor of Arts - Communication, Advertising And Business
Oakland University
1989
Skills
- Sound knowledge of online acquisition programs
- Multitasking skills and ability to identify and meet business requirements
- Excellent communication, relationship building, and organizational skills
- Ability to work in team environment and in fast paced dynamic environment
- Knowledge of business development and e-business management strategies
- Proficient in
- Microsoft Office(Word, Excel, PowerPoint, Publisher)
- Digital media
- Social media tools
- Email marketing campaigns
- Data analytics
- Digital marketing
- Google Slides
- Brand strategy
Timeline
Digital Marketing Specialist
SocialXplor
06.2020 - Current
Legal Assistant
Ellias & Elias, P.C
07.2019 - 03.2020
Legal Assistant
Paul L. Nine & Associates, P.C
01.2019 - 06.2019
Office Executive Assistant
Star Batt, Inc
10.2016 - 11.2018
Inventory Manager
JK Industrials
01.2012 - 01.2016
Multimedia Specialist
BNP Media
01.2008 - 01.2012
Circulation Manager
Putman Media
01.1995 - 01.1997
Account Manager
Omeda Communications
01.1994 - 01.1995
Senior Manager
BPA International
01.1991 - 01.1994
Bachelor of Arts - Communication, Advertising And Business
Oakland University
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